Local Service Pages
-
We've all been here before if you do local. What type of content should go on a local service page when dealing with multiple service locations?
You could:
- Describe Services
- List Local News Articles
- List staff in that location (although I would prefer in the staff page for that city)
- Testimonials from that location or service
But what happens when you are describing something that needs no explanation. Or a medical procedure that requires no localization and altering the wording can actually cause legal problems if misstated.
Matt Cuts recommends a few sentences to a paragraph to describe a service, but my experience hasn't found this to hold up locally.
Any ideas or suggestions about how this could be remedied?
-
Hi Allenrocks,
You write:
I suppose the solution is to become more creative about rewriting the same services.
Yep, that's pretty much the solution. I know, for some industries, this is really challenging. For others, it's easier. Try to get the client involved as much as possible to discover ideas. Good luck!
-
At the present we have a set of service landing pages under a city page not intended as a landing page. I am going to read that article to get some more insight and appreciate your time posting it.
I would say some of my frustration is building a general service page, then extending it to multiple sub-services. Often times I feel as though the general service page more than covers the sub-services. The only reason to create the sub-service page would be to target another keyword.
I have no issue writing a service page for one city but get exhausted thinking about how it could be done for smaller cities nearby. I certainly feel guilty building animations and great language for one city, and directing a tiny city to a city page with only a little information. Particularly when the visiting user will likely expect me to just duplicate the service offering for their city. I suppose the solution is to become more creative about rewriting the same services.
-
Hi AllenRocks,
I want to be sure I'm understanding the structure of your website. Do you have:
A set of service pages
and
A set of city landing pages
or only one or the other?
In most cases, you should have a fantastic page for each main service you provide, optimized for your city of location. Then, if you want to build out city landing pages, come up with new types of content to make those pages have a point and be interesting and worthwhile.
Something that might help:
The Nitty Gritty of City Landing Pages for Local Businesses
http://www.solaswebdesign.net/wordpress/?p=1403
I have had a ton of people tell me that this post really helped them and I think it might be a good read for you.
Feel free to provide additional details if I haven't gotten to the root of your question.
-
google maps or directions
address
nearby towns services
nearby counties serviced
I'm sure you can figure a clever way to write a paragraph or two about a service available in that town or area.
I wouldn't link out to news articles unless it's an article about your comapny, keep the PR and users flowing on your site.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
For an e-commerce product category page that has several funnels to specific products, for SEO purposes does it matter whether the category page's overview content is above or below those funnels?
We manage an e-commerce site. On a category page, there are several funnels to specific products. We moved the category overview content below those funnels to make it easier for users to quickly get to products. Seems more user friendly to me, but could that move of the main content to the lower part of the page be a negative ranking factor?
On-Page Optimization | | PKI_Niles0 -
Should we rename and update a page or create a new page entirely?
Hi Moz Peoples! We have a small site with a simple site navigation, with only a few links on the nav bar. We have been doing some work to create a new page, which will eventually replace one of the links on the nav bar. The question we are having is, is it better to rename the existing page and replace its content and then wait for the great indexer to do its thing, or perm delete the page and replace it with the new page and content? Or is this a case where it really makes no difference as long as the redirects are set up correctly?
On-Page Optimization | | Parker8180 -
Moving from Bigcommerce to Woocommerce on WP. Should we redirect size pages into one page?
We are moving from Bigcommerce to Woocommerce on WP. On Bigcommerce, due to some bizarre reasoning the previous developer had 3 separate URLS for the same product in different sizes - S, M and L. Now we plan to have one product page where the sizes can be selected and 301 redirect the 3 urls to the new one. Is this advisable? Or should we just have 3 separate pages. OR should we have one of the sizes pages as the new page and then redirect the other 2 to this one? I ask this because the site has a LOT of ranking power and we do not want to jeopardise that.
On-Page Optimization | | MashBonigala0 -
Is there Page Link Counter software?
Hi, I receive more than 100 links error and when i count the links, it is not even 100. I'd like to know how 100 links are counted. I was wondering if anyone can suggest me a tool and method that can help me to count links. Thank you
On-Page Optimization | | Rubix0 -
Schema for Web/SEO Service Pages
I was thinking about setting up my services pages for SEO and Web design with Schema code for a product. Is this a good idea? Has anyone done it?
On-Page Optimization | | NeilBelliveau0 -
How to: Meta description for home page
My latest crawl diagnostic is telling me that my homepage is missing a meta description. I am using wordpress and thesis. How do I add a meta description to my main page? ex www.mynewsite.com Mahalo!
On-Page Optimization | | dealblogger0 -
Two keywords in one page
Hi guys, I have a question...is it possible to posicionate two keywords in one only page? If yes, how would it be the process so that Google take note of that action/s. How many criteria/keywords are recommended to positionate in one site? Thanks all
On-Page Optimization | | juanmiguelcr0 -
Canonical home page
I have a site that shows duplicate page content for: www.autoserviceexpertsonline and www.autoserviceexpertsonline/index.html When looking at the files using the cms (intuit) file manager, I only see the /index.html version. I added the Caononical tag referencing/pointing to both the domain name only and then changed to .../index.html No matter how I code this, the seomoz On-Site SEO Grader still has a problem with it. Is this a bug with the Grading program or am I doing something wrong? Please help as I think this is causing me problems with Google and I'd like to get this right for future sites I will be working on. Thanks, Bill
On-Page Optimization | | Marvo0