Local Service Pages
-
We've all been here before if you do local. What type of content should go on a local service page when dealing with multiple service locations?
You could:
- Describe Services
- List Local News Articles
- List staff in that location (although I would prefer in the staff page for that city)
- Testimonials from that location or service
But what happens when you are describing something that needs no explanation. Or a medical procedure that requires no localization and altering the wording can actually cause legal problems if misstated.
Matt Cuts recommends a few sentences to a paragraph to describe a service, but my experience hasn't found this to hold up locally.
Any ideas or suggestions about how this could be remedied?
-
Hi Allenrocks,
You write:
I suppose the solution is to become more creative about rewriting the same services.
Yep, that's pretty much the solution. I know, for some industries, this is really challenging. For others, it's easier. Try to get the client involved as much as possible to discover ideas. Good luck!
-
At the present we have a set of service landing pages under a city page not intended as a landing page. I am going to read that article to get some more insight and appreciate your time posting it.
I would say some of my frustration is building a general service page, then extending it to multiple sub-services. Often times I feel as though the general service page more than covers the sub-services. The only reason to create the sub-service page would be to target another keyword.
I have no issue writing a service page for one city but get exhausted thinking about how it could be done for smaller cities nearby. I certainly feel guilty building animations and great language for one city, and directing a tiny city to a city page with only a little information. Particularly when the visiting user will likely expect me to just duplicate the service offering for their city. I suppose the solution is to become more creative about rewriting the same services.
-
Hi AllenRocks,
I want to be sure I'm understanding the structure of your website. Do you have:
A set of service pages
and
A set of city landing pages
or only one or the other?
In most cases, you should have a fantastic page for each main service you provide, optimized for your city of location. Then, if you want to build out city landing pages, come up with new types of content to make those pages have a point and be interesting and worthwhile.
Something that might help:
The Nitty Gritty of City Landing Pages for Local Businesses
http://www.solaswebdesign.net/wordpress/?p=1403
I have had a ton of people tell me that this post really helped them and I think it might be a good read for you.
Feel free to provide additional details if I haven't gotten to the root of your question.
-
google maps or directions
address
nearby towns services
nearby counties serviced
I'm sure you can figure a clever way to write a paragraph or two about a service available in that town or area.
I wouldn't link out to news articles unless it's an article about your comapny, keep the PR and users flowing on your site.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Why have we taken such a hit on page visitors?
One of our customers owns a stationary company, URL (http://www.costcuttersuk.com) which targets schools and education. In September my company launched a new website for our client with an external company providing SEO. Since the switch the customers feels they have completely dropped from the rankings and from looking at the Google Analytics reports it has become apparent that they have taken a huge hit on the amount of traffic coming into the site, almost 500 fewer visitors per day. What is interesting is that the average time spent on the website has increased as is the same with the bounce rate yet everything else has taken a drop. The platform it has been built on is Opencart , The only thing I can thing that is causing the issue’s is the page load times. They are 62% slower on the home page would this have such a huge impact? I look forward to hearing your feedback. cDDZswK 1sjBddV
On-Page Optimization | | chrissmithps0 -
Page Rank drop from 4 to ?
Our site (ecommerce) has been around since 1998. The pagerank has gone from a 4 to a ? The Moz score is still good, but traffic is way down. Never got a warning from Google, and were never part of a BH linking scheme? I'm puzzled? There are some duplicate content issues and missing meta tags, but they were on customer login pages that we have since blocked? Thanks
On-Page Optimization | | rglaubinger0 -
On-page report tool
This is a question regarding the advise this tool offer to increase the ranking of a webpage with focusing with a particularly keyword we choose. I give an example: On-page Report Card am checking my keywords and I use. "cleanse london" my surprise is Report card give an "F" for my target landing page http://www.purifyne.com , but the issue is I am already in first place first position. I know SEOmoz know have the algorithm from Google to know how to rank better but my issue is should be a little more accurate! at least. I don't want to be misunderstood here, I just want more guidance, to rank much better using this tool that I am paying for. Any thoughts?
On-Page Optimization | | teksyte0 -
Product page optimalisation
Throughout the years our website kept on growing this has led to product pages that have so much sub-pages that nobody is able to really get a good idea of the product. We are working on a new website where the visitor is central. Together with a usability partner we have down sized the preferred data to fit on one page with a tabular system with a maximum of 4 taps. My question will this affect our find ability if we go from 10 to 15 sub-pages to one main page
On-Page Optimization | | TiasNimbas0 -
Can I have a strong brand category page and a strong product page?
It seems Google base and other Comparison Shopping Engines like to see the brand in the product name. But, on my category page for that brand, website optimizer tells me including the brand name with each product is cannabilizes links. For example; I have a page for jewelerABC with 20 pieces of jewelry listed as well as original content about jewelerABC. I do not currently name these products as xyz by jewelerABC. This page comes up nicely in the serps. But in Google base The top listings for jewelry by jewelerABC seem to have every product named xyz by jewelerABC or JewelerABC xyzs. What is the best way to optimize.for both? Stephen
On-Page Optimization | | stephenfishman0 -
Would it be bad to change the canonical URL to the most recent page that has duplicate content, or should we just 301 redirect to the new page?
Is it bad to change the canonical URL in the tag, meaning does it lose it's stats? If we add a new page that may have duplicate content, but we want that page to be indexed over the older pages, should we just change the canonical page or redirect from the original canonical page? Thanks so much! -Amy
On-Page Optimization | | MeghanPrudencio0