Why Does a Press Release Strategy Influence Search Results So Much?
-
Why do press release websites, and their submissions, carry so much influence with organic search results right now?
-
Hi guys,
Thanks for the answers. The reason I asked is because a competing website's link building strategy is completely focused on press releases. While they haven't usurped the #1 or #2 SERPs, they have managed to place themselves solidly as #3 in a short amount of time.
Sometimes what we're hearing from the Search Engines and what actually happens doesn't always line up. I started this discussion to hear what people think and to find thoughtful new ideas to why this may be happening. Appreciate the feedback!
-
NO. Matt Cutts said links from press release sites have no positive impact on rankings. Read my article where I discuss that concept and where SEO is a factor.
-
That's a good question.
Interestingly enough, Google says that Press releases will have no positive impact on rankings. The biggest benefit would be from journalist, bloggers, and other people who take your release and write their own articles and post/linkback to your site.
But this company did a test and had different results, http://goo.gl/KMywv
I guess it really boils down to that nobody really knows with one hundred percent certainty.
-
Actually, press release web sites and their submissions carry much less influence than you might think you're seeing. At least in the overwhelming majority of situations in most markets. You can read about press releases and how they influence SEO (and how they don't) in an article I wrote on this subject over on SearchEngineJournal.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Inbound links to internal search with pharma spam anchor text. Negative seo attack
Suddenly in October I had a spike on inbound links from forums and spams sites. Each one had setup hundreds of links. The links goes to WordPress internal search. Example: mysite.com/es/?s=⚄
White Hat / Black Hat SEO | | Arlinaite470 -
Homepage not ranking for branded searches after Google penalty removal
Hi all, A site I work on was hit with a manual action penalty some time ago for spammy links built by a former SEO agency. It was a partial match penalty so only affected some pages - most likely the homepage. We carried out a lot of work cleaning up links and disavowed suspicious links which we couldn't get removed. Again, most of these were to the homepage. The disavow file was uploaded to Google last Friday and our penalty was lifted this Tuesday. Since uploading the disavow file, our homepage does not show up at all for branded searches. I've carried out the obvious checks - robots.txt, making sure we're not accidentally noindexing the page or doing anything funky with canonicals etc and it's all good. Have any of you guys had a similar experience? I'm thinking Google simply needs time to catch up due to all the links we've disavowed and sitting tight is the best option but could do with some reassurance! Any past experiences or advice on what I might be missing would be great. Thanks in advance, Brendan.
White Hat / Black Hat SEO | | Brendan-Jackson1 -
Strategies to recover from a Google Penalty?
2 years ago we took over a client who had a hacked site and also had signed up with a black hat SEO team that set up 50 spammy directory links back to the site. Since then we have cleaned up the hacks, had the site reviewed by Google and readded to the Search Index, and disavowed all the directory links through GWT. Over the last 2 years, we've encouraged the client to create new content and have developed a small but engaged social following. The website is www.fishtalesoutfitting.com/. The site's domain authority is 30, but it struggles to rank higher than 20 for even uncompetitive long tail keywords. Other sites with much lower domain authorities outrank the site for our primary keywords. We are now overhauling the site design and content. We are considering creating an entirely new URL for the primary domain. We would then use 301 redirects from the old url to the new. We'd welcome insight into why the current site may still be getting penalized, as well as thoughts on our strategy or other recommendations to recover from the events of 2 years ago. Thank you.
White Hat / Black Hat SEO | | mlwilmore0 -
Old Press Release sites - Which ones do you Disavow and leave alone
Hi Mozers! I need your help. I'm in the final stages of a huge link audit and press releases are a big concern. As you know, press release distribution sites up until 2012 had "follow" links, giving webmasters a delight of having their keyword anchor texts a big boost in rankings. These are the websites that are troubling me today so i would appreciate your input on my strategy below as most of these websites are asking for money to remove them: 1. Press Release sites that are on the same C-class - Disavow 2. Not so authoritative press release websites that just follow my www domain only (no anchor texts) - I leave it alone 3. Not so authoritative press release websites but have anchor texts that are followed - Disavow 4. Post 2012 press release websites that have "followed" anchor text keywords - Request to remove, then disavow 5. Post 2012 press release websites that just follow my www domain only (no anchor texts) - leave it alone #2 and #5 are my biggest concern. Now more than ever I would appreciate your follow ups. I will respond quickly and apply "good answers" to the one's that make the most sense as my appreciation to you. God bless you all.
White Hat / Black Hat SEO | | Shawn1240 -
How to add ">" category reveal in google search
When i look through google search and see some website categories their site this way. For example groupon www.groupon.com › Coupons › Browse Coupons by Store how do you do this for a website? for example wordpress. does this help with seo?
White Hat / Black Hat SEO | | andzon0 -
Best Link Building Strategies in Modern SEO
Hello, In light of all the updates and also in guest blogging being only for nofollow links now, what's some of the best strategies for link building for ecommerce sites? We're in an industry where the content doesn't get linked to very much. Thanks.
White Hat / Black Hat SEO | | BobGW0 -
Press Release SEO. More than 90 press released in prweb. How good for seo
One of a competition sites known to us has published 90 press releases of all upcoming car models with PRWEB, PR7, DA 97 in last 4 months. All with different anchor based keywords and links. The page authority too is very high in some of them around 70 Though they might have had spent a sum, does this really influence from SEO perspective. If yes, can 10 press releases with PR Newswire which has PR8 and DA as 95 can be good if we consider doing this with all unique anchor text & links
White Hat / Black Hat SEO | | Modi0 -
What if White Hat SEO does not get results?
If company A is paying 5k a month and some of that budget is buying links or content that might be in the gray area but is ranking higher than company B that's following the "rules" and paying the same but not showing up at all, what's company B suppose to do?
White Hat / Black Hat SEO | | EmarketedTeam2