Does posting multiple blog entries lower domain authority?

[cyberlicious]

As we continue our content marketing efforts, and increase the frequency of posting to the blog, would this impact our domain authority?

We are assuming that when you add new pages, their low authority contribute to decreasing the domain's authority.  Is this the case?

It might not hurt a big site like SEOmoz that's already in the 90's.  What about a site in the 20-30 range?

[mememax]

hi Cyber, EGOL,

I think that you've to be cautious on what you publish. Your focus should be always the final user. If you're focusing on the users you can't do it wrong, if after making the article you see that is not useful (because it is mainly done to attract google bot) avoid it because it won't be adding value to your site.

The division EGOL is proposing makes sense:

• articles to give freshness to your site which are industry related updates. You said that your niche is quite interesting so your users may find interesting to have all the industry news centralized in one site which is reporting them shortly and quick (you can also use that feed to update your social profiles)
• deep diving articles. Guides and helpful content with videos and images to really help your users and which are link/share worthly. One note: beware of how tos and the like. That is  demand media (ehow.com) core business and it was something which google was supposedly going after with the Panda update. Be sure to write good and deep articles without trying to scale it with easy articles written in a bunch by freelancers.

Always have a look at your final result and ask the question "is this adding some value to the user reading is?" if you find that you're losing your time while reading it the user will feel the same

[cyberlicious]

Yes, we do some "how tos" and how muches".  Was just worried about DA if we turn up the frequency.  Thanks again for your insight!

[EGOL]

I report on industry news with a blog.  A title link and a sentence.  Twenty to forty items per week.  It attracts lots of subscribers, the category pages pull lots of traffic, the main page and category pages have attracted lots of links.

For products I write:  how to select, how to use, how to enjoy, how to repair articles - often with videos.  These all attempt to lead visitors to a purchase page.  "How to" articles get lots of forum, facebook and twitter action.  Really valuable content that makes you look competent, generous and trustworthy.

[cyberlicious]

Thanks Content King!

We're just going to have to get creative.  If someone has already reported it as news then we are no longer in the unique, original department.  For example, if a company announces a new product, we'll report it.  But so is everyone else...

Guess if they want the gold, they're going to have to pay with gold.  lol

[cyberlicious]

Thanks meme.

This is an interesting niche.  We've shared tips, but seem to be running out of them.  Now we're getting more into the providing news arena.  Nothing news worthy in their niche, but plenty in the element they provide the service for.

So you are basically saying, if the content just sits, it won't do anything for us which may result in a lower domain authority.  We need some sharing or content marketing going on with each and every piece we write.

Guess we're just going to have to get a little more creative.

[EGOL]

We are assuming that when you add new pages, their low authority contribute to decreasing the domain's authority.  Is this the case?

If you are shoveling manure onto the blog I think that your site is going to stink.

But if you are carefully crafting golden blog posts then you authority has no where but up to go and will probably happen fast.

Take your time adding new pages.  Make them great.  Keep your density of gold to crap as high as possible... preferably zero crap.

It might not hurt a big site like SEOmoz that's already in the 90's.  What about a site in the 20-30 range?

It really hard to move the needle when you are up there at 90's.  But when you have 20 to 30 a little manure or gold will make a big difference.

Go look at the SEOmoz blog.  The gold is off of the charts.  That's how you get 90 out of not that many blog posts.

[mememax]

every new page you post is additional keywords you're targeting. If you're creating low value content with bad user experience the additional bounces will only hurt your site as a whole but if you encourage creating only high value pages, useful for users you can improve your site. With the contente you manage your site being fresh and updated if you don't create new pages your site will be obsolete and so not so useful for users. It really depends on the market but users always changes their way to search for something an dyou need to be sure to let them find you in different ways. Wikipedia became great because of huge high value content being created on a daily basis, if SeoMoz achieved its position is due to the great care they use when they write new posts on their blog/site.

The general rule is it's worth to add content which is useful, is bad to create unuseful content which will make users enter your site and leave it as soon as they see shallow content.