Advice on the layout on this page for user experience and seo

[ClaireH-184886]

Hi, we are testing a new website using wordpress, we have never used wordpress before and normally use joomla so we would like some advice to make sure the page below is good user experience, good for seo and the layout of the page including text style and size and paragraph space is ok

would love your feedback

here is the page

http://www.cheapflightsgatwick.com/david-cameron-economic-rescue-plans-fail-as-families-are-forced-to-give-up-holidays/

[ClaireH-184886]

thanks for this. I am going to get rid of some of the social bookmarks now. i have aldready got rid of one but not sure if i should keep the floating one on the left which is for people to like the article.

What i want people to do is, i want them to share the article and then i want them to look at other articles

[retailgeek]

Hi Claire,

You have a lot going on, on your page.  I like to call pages like this a "cognitive load".  What is it you want a user to pay attention to on the page?  Part of your challenge is all the ads, obviously the producer of each ads, want to make sure their content pulls attention, and since you don't have any control over the ad creative, you need to make sure that you really curate your own elements that might be competing for attention.

For example.  You have a lot of social sharing going on.  You have a floating bar on the right, you have a set of icons in your header, you have a set of icons to the right of article, and a set at the bottom just above the related news.

What do you most want people to do on your page (it's call to action)?  Do you want me to share the article on one of my social networks (which one)?  Do you want me to leave a comment?  Click to another article?  Click on an ad?

If a user only spends 5 seconds on your page, what do you want them to get that causes them to decide to stay longer?  Now go run to five second tests (http://fivesecondtest.com/) and see if what you hope, is what your users are getting.