Setting up a Blog for more inbound links
-
Site A is my Main Site.
Site B is my Blog.Is using site B to link back to site A a good idea or should site A have it's own blog going after keywords?
-
My plan is to move the blogs and automated content to site A. I will be changing the design of site B. Hopefully google will reward me moving forward.
-
As for damage control I would just focus all efforts on Site A unless there is a clear differentiation in content. If you have useful content to publish do so on the blog of Site A and focus on social promotion and outreach. It's a much better use of time if you can get a few links from outreach than another one from a microsite.
-
You got solid advice from jamesscaggs.
Build the blog on the primary domain. Building a blog on another domain to "manufacture links" is something that has not worked with Google for several years - if it even worked well then.
-
James' advise was solid. Put the blog on your main site and focus your limited resources on producing quality content and on outreach to promote that content. You've got to get good links to at least one of the sites, and with that being as hard as it is, you might as get them to your main site--which means the content needs to be there. Once site A is overflowing with content people are clamoring to link to, then you can think about doing something with site B.
-
I have always done the site B method and it really has worked well till recently. Now I'm thinking of being more broad with site B keywords and go with the plan A route. The problem is getting good quality back links
So what should I do now for damage control? Leave site B up and go after more general terms and only link back once per article??
I really am looking for solid advice!
-
In most cases it's probably best for site A to have its' own blog on sitea.com/blog or something to that effect. This ensures any links coming to the blog get attributed to the root domains' domain authority.
If Site B, the blog, is sort of a standalone brand on it's own, then you could make an argument for making a separate site for the blog. Most of the time this isn't the case though b/c if you are simply writing articles on another site and linking back to site a repeatedly this isn't a good strategy.
In this case site B would represent a "micro-site" and I have been advising clients away from those since 2009.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Penguin: Is there a "safe threshold" for commercial links?
Hello everyone, Here I am with a question about Penguin. I am asking to all Penguin experts on these forums to help me understand if there is a "safe" threshold of unnatural links under which we can have peace of mind. I really have no idea about that, I am not an expert on Penguin nor an expert of unnatural back link profiles. I have a website with about 84% natural links and 16% affiliate/commercial links. Should I be concerned about possibly being penalized by an upcoming Penguin update? So far, I have never been hit by any previous Penguin released, but... just in case, you experts, do you know what's the "threshold" of unnatural links that shouldn't be exceeded? Or, in your experience, what's the classic threshold over which Google can penalize a website for unnatural back link profile? Thank you in advance to anyone helping me on this research!
White Hat / Black Hat SEO | | fablau0 -
Competitor link profile shocking - yet still out ranking!
Howdy fellow Mozzer's,
White Hat / Black Hat SEO | | TimHolmes
I have been doing some background seo checking on a competitor in my small "insurance niche" to try and see why they have recently shot up the listings and are now consistently out ranking us.
We have quality content on our site and have always taken an approach of trying to be whiter than white when it comes to developing out SEO plans. The site in question has recently moved ahead of us (along with some aggregators e.g. confused.com) possibly due to shifting patterns from possible algorithm changes favouring brand or could it be a case that Google has dropped a ball when it comes to checking back links as the competitors site is 99% linked to link farms, link submission sites, directories and lots of other spammy/poor quality sites. We do not feel they are doing anything from a content stand to justify their sudden propulsion up the ranks. I am reluctant to pursue dodgy tactics to help get out site back in position as I feel it could then contribute and hurt us down the line. Does anyone know how I can combat against their poor QUANTITY over QUALITY banklink profile that is surely helping them at the minute? At a bit of a loss so any help would be greatly appreciated. aRTu4cT0 -
Do Wikipedia links add value?
Do Wikipedia pages/links add any value to your website and SEO? We are not an advertiser or seller of products, whereas we help people with planning so say I add an external link from an established page relevant to our service, will we get penalised by Wikipedia? Or is it worth setting up a page about our company, similar to say - the BBC with an external link? Thanks!
White Hat / Black Hat SEO | | Jaybeamer0 -
Potential spam issue - back links
Hi - we have a client whom we work with for SEO. During a review we noticed in Webmaster Tools, there was an IP address with over 30,000 links to our clients site. The IP address is 92.60.0.123. From looking up the IP address details, it looks like it is based in Europe - but we are unable to establish what it is, where the links are and who created it. We are concerned it could be a potential spammer trying to cause an issue with the SEO campaign. Is there any way of finding out any more details apart from the basic information about the location of the IP address? Also - if we submit a disavow via webmaster tools, we are unsure what issue it will have on the clients site if we do not know what it is and the type of links it is creating. Any ideas? Thanks for your help! Phil.
White Hat / Black Hat SEO | | Globalgraphics0 -
Site-wide links: Nofollow or eliminate altogether?
As a web developer, it's not uncommon for me to place a link in the footer of a website to give myself credit for the web design/development. I recently decided to go back and nofollow all these site-wide footer links, to avoid potentially looking spammy. I wanted to know if I should remove these links altogether, and just give myself text credit without a link at all? I would like for a potential client who is interested in my work to still be able to get to my site if they like my work - but I want to keep my link profile squeaky clean. Thoughts?
White Hat / Black Hat SEO | | brad.s.knutson0 -
Has anyone had experience with the Disavow Links tool? If so did you notice positive results from it?
I recently noticed a large number of backlinks from low authority directories coming in for one of my clients. These links were either purchased from a competitor or from a directory service site that knows we might be willing to pay to have bad links removed. I've contacted the website admin and they require a payment of $.30 per link to have them removed from their directory. Has anyone had a similar experience? I'm also considering using the disavow tool but I've heard the outcome of using this tool is usually bad. I'd appreciate any feedback, thanks!
White Hat / Black Hat SEO | | Leadhub1 -
Can image links help improve my backlinking profile?
I recently spent some time looking at the backlink profile of a leading UK food & clothing retailer and noticed that a high number of their backlinks for very competitive search phrase's consisted entirely of image backlinks. 50% of the links contained no alt text and other 50% contained a mix of just the targeted keyword or a phase containig one mention of the targeted keyword. Has anyone had any experiance of this type of marketing producing any positive effect on SEO or search engine rankings?
White Hat / Black Hat SEO | | BigJonOne0 -
How do I place the product link on my blog?
I have a shop and also a blog where I explain better the products on the site, such as: how to use, tips, recipes and more. How do I place the product link on my blog? Should I put a link with nofollow? Should not I put link? To put the link anchor text or just put the page URL? Don’t I need to worry about it?
White Hat / Black Hat SEO | | soulmktpro0
