On-Page Analysis Question
-
Hi, I have a question about the On-Page Analysis report.
I am tracking two different keywords for our campaign: "Private Dining" and "Private Dining Sacramento". We are ranked 8th for Private Dining Sacramento but we have an On-Page analysis rating of F. While on the other hand we are not ranked in the top 50 for Private Dining but have an A on-page report.
When looking at the on-page report it makes sense that we have an F for Private Dining Sacramento as we don't use that keyword anywhere on the page. We only use Private Dining. However, we are still ranked for Private Dining Sacramento and not for Private Dining.
Should we update our keywords/text to use the Private Dining Sacramento keyword instead of the Private Dining? If we add Sacramento will we also get credit for Private Dining because it will still be part of all H,P and A tags we use?
Sampe Report
| Keyword | Grade | Google US |
| URL | Current | Change | Rank | Change |
| |Private Dining
/private-dining | A | | no data |
| |Private Dining Sacramento
/private-dining | F | | 8 | |
-
Thank you for the responses. I just want to make sure I clarify any actions I take so I don't destroy the SEO we have. Since our location is located in Sacramento, being ranked by Google for the Private Dining Sacramento while still receiving an F rank for this keyword in SEOMOZ isn't really an issue.
One thing I still do not quite understand is that If we add Sacramento to our text/titles is it going to hurt the Private Dining keyword itself or is it simply going to help us get ranked for both?
-
Hi Chiaryn,
That's a great point worth noting about the On Page tool... "To the On-Page tool Sacramento is just a collection of letters, but Google would infer that you are targeting users in Sacramento when looking at how well the page is optimized for Private Dining.
+1 mozPoint
-
Hey Kevin,
This is actually a great question.
Google isn't very open about how they select sites for the rankings, so we have to base this type of report on best practices and past experience so some keywords can have funky results.
For the location specific keyword, you can almost use the Private Dining report as a mirror for the Private Dining Sacramento report. While Google knows your business is in Sacramento, our tool is only looking for specific words in the code and content of the page and does not take location into account. To the On-Page tool Sacramento is just a collection of letters, but Google would infer that you are targeting users in Sacramento when looking at how well the page is optimized for Private Dining.
As for the reason why the site would not be ranking for the more broad keyword but would be for the location specific keyword, that is most likely because you are optimized for the term Private Dining and the location specific version of the keyword is not as competitive as the more nationally applicable keyword would be.
I hope that makes sense! Let me know if you need any clarification.
-Chiaryn
-
This is a really good question as I had a similar issue.
After joining SEOMoz I changed all my page Titles and Descriptions according to the On Page Reports and sure enough I ranked Number 1 for all the keywords and had lots of A's and B's which felt great - problem is that my search engine traffic totally dried up!
What I then realised was that the more words you add to your Page Title that are matched in your Page Text and Descriptions, it becomes more niche - like mid-sized 'long tail keywords' (!) and is very easy to do when offering local services as you will probably include a location and maybe words like 'hire, book or find' aswell.
'Private Dining' is broad and you will probably have a high bounce rate for this term. However 'Private Dining Sacramento' is more locally orientated and your bounce rate should be lower and I imagine this page will probably rank higher in SERPs - question is... is this the term that web users are typing into Google?
This is why keyword research for all your pages is so important as it can guide your overall strategy. My key learning is that it's not about being found for 'found' sake, it's about what the customer is looking for, in your case is there really a market for 'private dining sacramento' or do they search for something else i.e. 'home catering sacramento' etc?
I am now 6 weeks on and traffic is only just starting to come back to my website after re-adjusting my Page Reports back to their original state, so be very careful before you make any changes as getting it wrong and correcting it is a nightmare!
-
Yes, mention "private dining sacramento" on your page to improve your relevance for that term. Doing so will also help you optimize for the "private dining" keyword.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How to improve page authority?
Hello guys, I am in need of some helpful tips to improve my page authority for this site www.servicii-funerare-iuliana.ro . I have page authority 0, and I don't know why... Thanks.
On-Page Optimization | | iulianafun0 -
Keyword Appearing on Home Page - Moz Page Grader
Hi Today I entered www.partydomain.co.uk through the Moz Page Grader and found that the Home Page is Ranked B. I noticed that an Area we could improve on is the amount of times we are using our main keyword "Fancy Dress" on the home page. Please can you take a look at www.partydomain.co.uk and scroll to the bottom of the page were the tabs are containing losts of content. I am thinking about removing all of thoose Tabs. Our Competitors dont have any content as such on the home page and are ranking higher than Party Domain for "fancy dress" What do you think ? remove all the tabs to be like the others that rank better? Or cut the text right down ? Thanks Adam
On-Page Optimization | | AMG1000 -
Contact pages coming up for keywords above landing pages
I have two examples of contact pages coming up over designated landing pages Keyword: Nickel Alloys for www.neonickel.com Keyword: Artificial Grass for www.artificialgrass4u.co.uk Is there anyway I can stop this happening?
On-Page Optimization | | icansee0 -
Landing Pages
Howdy Guys, We currently have around 19 landing pages that are near enough identical for each make of car. The content on each page isn't identical but you can tell its a template. Do you think we should change this and just target models instead of makes. Thanks, Scott
On-Page Optimization | | ScottBaxterWW0 -
Duplicate Page Content Question
This article was published on fastcompany.com on March 19th. http://www.fastcompany.com/magazine/164/designing-facebook It did not receive much traffic, so it was re-posted on Co.Design today (March 27th) where it has received significantly more traffic. http://www.fastcodesign.com/1669366/facebook-agrees-the-secret-to-its-future-success-is-design My question is if google will dock us for reprinting/reusing content on another site (even if it is a sister site within the same company). If they do frown on that, is there a proper way to attribute the content to the source material/site (fastcompany.com)?
On-Page Optimization | | DanAsadorian0 -
Why does my on-page report card say my page title is 403 forbidden when its not?
I'm trying to get on top of my on page stuff and I'm going through the SEO Moz on-page report cards and it says I'm scoring a fail on certain elements within the 'critical' and 'high importance' factors as my page title is '403 forbidden' but when I go on to my site, my sites CMS it's not '403 forbidden' it's the text I entered?
On-Page Optimization | | jamesj35mm0 -
How could I avoid the "Duplicate Page Content" issue on the search result pages of a webshop site?
My webshop site was just crawled by Roger, and it found 683 "Duplicate Page Content" issues. Most of them are result pages of different product searches, that are not really identical, but very similar to each other. Do I have to worry about this? If yes, how could I make the search result pages different? IS there any solution for this? Thanks: Zoltan
On-Page Optimization | | csajbokz0 -
Why home page ranks higher than keyword-optimized page
We have a page that is optimized for the keyword "job scheduling". A search on the keyword "job scheduling" results in this page not ranking at all, while our home page (uc4.com) ranks third. Could you provide some ideas/suggestions as to why this would be the case and how to make our job scheduling page rank higher? Thanks, claudia
On-Page Optimization | | claudmar0