Adding new content wanted to see if we are correct path
-
Hello SEO’ers.
This is my second post here on SEOmoz and I have a question / look it over type of deal.
I have been reading through the information I have found here on SEOmoz from the community and it has been very informative and helpful.
My question deals with my site http://www.tacticalbootstore.com
One of the things we have learned is we needed better content as what we had was too thin.
We have completely rewritten all of the manufacturer pages and are uploading them now 10/14 complete. This content I believe is about as unique as it will get.
New Example here: http://www.tacticalbootstore.com/belleville-boots-m-74.html
Old Example here: http://www.tacticalbootstore.com/altama-boots-m-86.html
From these Manufacturer pages we have also written 3 other pages that are linked to from the manufacturer page
Buyers Guide Example here: http://www.tacticalbootstore.com/belleville-boots-buying-guide-a-98.html
FAQ Example here: http://www.tacticalbootstore.com/frequently-asked-questions-about-bellville-boots-a-96.html
Sizing Information Example here: http://www.tacticalbootstore.com/belleville-boots-sizing-chart-a-97.html
I believe this creates a virtual silo?
We are in the process of rewriting all of the item product descriptions as well as that content was too thin.
New Example here: http://www.tacticalbootstore.com/blackhawk-83bt02de-mens-desert-ops-boot-p-3916.html
Old Example here: http://www.tacticalbootstore.com/altama-mens-inch-exo-boots-p-4086.html
Please take note we have only uploaded the 1 new item description the rest of them still have thin content. We hope to have all of the products written and posted by week’s end.
Would you guys mind checking what I have submitted here and tell me if we are on the correct path or not?
Do you have any other ideas we could implement?
I really appreciate your time in looking at this for me. I hope one day to be able to contribute to the community as well with the knowledge I will learn here.
Thank you,
Chris
-
Egol,
Kind of the manufacturer pages was to create a virtual silo for that particular set of keywords.
I love the idea of the bigger pictures and we will implement this.
I also love the idea of the product pages linking out to "How To pages" as you state.
Now I just need to think of some How To's for Boots.
Thank you again for your comments they are very informative and much appreciated.
-
I think that you are making major improvements in your content. That should bring you long-tail keywords and help you avoid panda problems.
I am taking a different approach on my sites. For example, you have category pages with lots of paragraph text and not much written for each product an no buy buttons Instead of that I have no paragraphs above or below my products, however, each of my products has a two-to three sentence mini-description and a buy button. I also do not paginate my category pages. All of the products are on those pages. I might paginate if I had several dozen products... but if I have 50 or fewer I don't paginate.
I believe that makes a richer page for search, a page with more word diversity to pull long tail traffic, customers don't have to click through pages, they can buy quickly if they don't need more information, it makes a site with fewer pages and I believe that a compact site competes better than a site with a lot of pages.
Most of my product pages have a very large photo at the top of the page with description below and links to pages where "how to use" "how to select" "how to maintain" information can be found. Often a video. These have increased conversions and the informative pages rank very well in the SERPs.
-
Michael you have made a great point that I will not forget.
I know I think of content as the text only. Thanks for reminding me that it is also the pictures, videos etc....
-
Egol,
Thank you also for taking a look at this.
Can you make any other recommendations that you see that we could implement?
Thank you for your time.
Chris
-
This page has a nice improvement in content depth.
http://www.tacticalbootstore.com/belleville-boots-m-74.html
One thing that you might consider is how that new content pushes your boot selection down the page. Maybe only the most essential above the boots and the rest below.
The new product pages look good too. Just be sure that they are all absolutely unique.
This hard work should pay, Keep at it.
-
You're very welcome...and don't underestimate the boost rich content can give a site. Do a Google search for "bmw m1 at monterey" and see who's #1 in both the image results and the organic results...with a super-weak link profile (it's just my own personal photo gallery site)...ahead of the big car magazines who covered that car
-
Michael,
Again thank you for your time in answering our question and providing us with additional info.
Chris
-
Hi Chris,
Yes, your text content looks good, and there's plenty of it.
And you're correct re: embedding the video. I usually use the option on YouTube when getting the embed code to "use old embed code", which gives you an <object>etc.; I do this simply because it's not clear to me that Google pays attention to what's in an iframe (the "new" embed code on YouTube uses an iframe). They might, but it seems to me that if Google (Panda) is mechanically inspecting your page to see what kinds of cool content you have, things that are easy to spot are embedded objects (which are probably interesting interactive elements, like a video or a virtual tour); I'm not sure that they'd go to the trouble to follow the iframe's link and then analyze what kind of content is in that iframed page. They SHOULD, but that may be too processing-intensive.</object>
-
Michael,
Thank you for taking the time to look at this. We will definitely work on your suggestions
The content is all fresh completely re-written to our site and is unique. It is not the standard manufacturer description. The new content was all written in house in the examples I showed. We should be done loading it all onto the site this week ending. Do you think it is enough?
We were looking at shooting our own videos and getting them to look like this Example:
http://www.youtube.com/watch?v=YmaoAzoIUa8
We were going to add a voice over though to point out the features of the boots. I apologize for not knowing when you say embed. Is it OK to take our own video post it to you tube and then embed it in our site?
Taking our own pictures we never thought of doing this but is definitely something we have the abilities to do and will work on it.
Any other ideas or suggestions or constructive criticism we are open to.
Any other creative minds out there see anything they could suggest to us?
-
Looking good, in general. Note that you have an opportunity to get a ranking boost by adding rich, original content...things like large images, embedded videos, etc.
Consider shooting a 1-2 minute video where you talk about the various features of the boot, what you like about it, significant differences, etc., and embed that in related pages.
Consider taking your own photos of the boots. Google most certainly knows whether you're using the same image the manufacturer has given out to all of your competitors. A quick check with Google Reverse Image Search shows many, many sites with the exact same image. If you want to make the Panda happy, show him both original TEXT and original IMAGES.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Big retailers and duplicate content
Hello there! I was wondering if you guys have experience with big retailers sites fetching data via API (PDP content etc.) from another domain which is also sharing the same data with other multiple sites. If each retailer has thousands on products, optimizing PDP content (even in batches) is quite of a cumbersome task and rel="canonical" pointing to original domain will dilute the value. How would you approach this type of scenario? Looking forward to read your suggestions/experiences Thanks a lot! Best Sara
Intermediate & Advanced SEO | | SaraCoppola1 -
Javascript content not being indexed by Google
I thought Google has gotten better at picking up unique content from javascript. I'm not seeing it with our site. We rate beauty and skincare products using our algorithms. Here is an example of a product -- https://www.skinsafeproducts.com/tide-free-gentle-he-liquid-laundry-detergent-100-fl-oz When you look at the cache page (text) from google none of the core ratings (badges like fragrance free, top free and so forth) are being picked up for ranking. Any idea what we could do to have the rating incorporated in the indexation.
Intermediate & Advanced SEO | | akih0 -
Images are not indexing as they are in temporary ads and when the ads expired we redirect the ad image to the parent category
As we are a classified ads site, our ads expire after some time,and we redirect 301 the ad post page to the parent category And images urls in the ad page is redirected to, so they are not getting index in google image..what is the best solution for getting image index in this situation: 301 redirect images Keep images And so more?
Intermediate & Advanced SEO | | divar0 -
Will Regularly Adding New Blog Posts Improve Ranking?
We have added very little new website content in the last year. Our domain is www.metro-manhattan.com. Would adding a brand-new blog post once a week help improve our ranking in Google? A few years ago adding new content would've had quickly had a positive effect. Is that still the case? Or should we focus content creation resources in other areas such as social media? Thanks, Alan
Intermediate & Advanced SEO | | Kingalan10 -
New Site (redesign) Launched Without 301 Redirects to New Pages - Too Late to Add Redirects?
We recently launched a redesign/redevelopment of a site but failed to put 301 redirects in place for the old URL's. It's been about 2 months. Is it too late to even bother worrying about it at this point? The site has seen a notable decrease in site traffic/visits, perhaps due to this issue. I assume that once the search engines get an error on a URL, it will remove it from displaying in search results after a period of time. I'm just not sure if they will try to re-crawl those old URLs at some point and if so, it may be worth it to have those 301 redirects in place. Thank you.
Intermediate & Advanced SEO | | BrandBuilder0 -
Duplicate Content Question
We are getting ready to release an integration with another product for our app. We would like to add a landing page specifically for this integration. We would also like it to be very similar to our current home page. However, if we do this and use a lot of the same content, will this hurt our SEO due to duplicate content?
Intermediate & Advanced SEO | | NathanGilmore0 -
Ad units or % of ads vs content?
When looking at content "above the fold" is it more important to look at ad units or the visual % of unique content to ads? For example, if there are 6 small ad units or one large ad unit that takes up 30% of the page, which is better for search engines? In general, is 50% unique content above the fold with 50% ads adequate or what % do you try to optimize for?
Intermediate & Advanced SEO | | nicole.healthline0 -
Content Focus
I have a particular Page which shows primary contact details as well as "additional" contact details for the client. GIven I do not believe I want Google to misinterpret the focus of the page from the primary contact details which of the following three options would be best? Place the "additional" contact details (w/maps) in Javascript, Ajax or similar to suppress them from being crawled. Leave "additional" contact details alone but emphasize the Primary contact details by placing the Primary contact details in Rich Snippets/Microformats. Do nothing and allow Google to Crawl the pages with all contact details Thanks, Phil
Intermediate & Advanced SEO | | AU-SEO0