Varied or consistent anchor text?
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Should be focussing on consistent anchor text (for internal links) across my site to focus on specific keywords, or would it be more beneficial to variations of keywords?
Just food for thought
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underoptimizing is the new optimization strategy rather than over optimizing. I agree with Beardo.
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Thanks, that's actually very close to my current practise!
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I always vary my anchor text (external or internal). I would also caution using anchor text in abundance. I would make it look natural by using (click here), the actual page name, variations of the keywords you are targeting.
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