How to Integrate a Wordpress Blog into my Website
-
We are looking at integrating a blog into our website. Unfortunately, our content management system is very clunky and not set up to quickly publish blog style content.
I'd like to use Wordpress and set up the blog as a subdomain of my company website. Our URL is www.blockandcompany.com so the blog URL would be www.blog.blockandcompany.com.
Is it correct to say that if the blog is set up this way, the search engines will see the regular website and the Wordpress hosted blog as one big site? I want to use the blog to write keyword-rich content, but I don't want to divide my SEO "equity" between two separate sites.
Any advice?
-
Thanks everyone for your responses. I can see that it is best to simply use www.blockandcompany.com/blog versus www.blog.blockandcompany.com.
In checking again with the company that runs my site, I was told there are problems running a site based on Coldfusion (which my site runs) and Wordpress (with is PHP based). I guess they don't play well in the same environment so that is why they are recommending hosting the blog on a different server and using a subdomain. Looks like I'm stuck doing it this way.
-
Corte if your CMS is as clunky as imagine that it prevents you from installing Wordpress in a subfolder, then changing your CMS may be the single best thing you do for your SEO.
-
I also agree that it should be setup as www.blockandcompany/blog
-
I would suggest to create a folder and name it "blog", and depending on your host server, it may has easy wordpress installation. Otherwise, you can just manually upload all the wordpress application files into that folder.
Your blog URL will be www.blockandcompany.com/blog
Your Wordpress dashboard log in URL will be www.blockandcompany.com/blog/wp-admin
-
Maybe this is the time to change your content management system so that you can get your blog into a folder?
Placing your blog in a folder is what most SEOs recommend (Seomoz blog and this forum are in folders - probably done this way to aggregate SEO equity rather than divide it)
Of course, you can always start the blog on a subdomain and redirect to a folder when you eventually get rid of the clunky CMS.
-
Why use a sub domain when you can easily use a folder called blog within the current site?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Blog.site.com vs site.com/blog
Which is better for SEO: blog.site.com or site.com/blog. In other words, is it better to have the blog running in a subdomain or as a director within the main site? Right now we are running as a subdomain, but want to be sure Google isn't considering that a separate site. The blog shows up separately on Google Analytics, which makes me think site.com/blog is better if for no other reason, it would give our domain greater traffic. Not sure if this matters, but some site info: our site is a sharing economy tool for renting your stuff we are running the blog on Wordpress blog traffic is about 5% of total traffic
Content Development | | TapGoods0 -
Could posting on YouMoz get you penalized for "Guest Blogging?"
From my understanding, Matt Cutts hates guest blogging, so I told all of the attorneys here not to write anywhere but on our blog. However, I realized people are constantly "guest blogging' on Moz, and considering how smart these people are, it must not be hurting them or they wouldn't do it. However, what I don't understand is why? Yes, I do get that the quality of what's on YouMoz is high and not spammy, but I got the impression that didn't really matter. Guest blogging would get you into trouble no matter what. Can someone clarify for me? Thanks, Ruben
Content Development | | KempRugeLawGroup4 -
Where can I install a blog (not on the domain I'm optimising) which will help my search rankings?
I've got my hands tied, and I cannot install a blog like Wordpress on the domain I'm optimising. My question is, where then, would the next best place be? I've heard stories about subdomains being completely useless for affecting SEO of the root domain, and so anything external would probably have the same effect, correct? Would love to hear what some of you do in these situations. Cheers!
Content Development | | featherseo0 -
Blog Sub-Domaine on Other Server, Is This Possible???
My eCommerce cart is BigCommerce. It is not possible to use my domain name to add a blog on there server. I would like to create a blog on a sub-domain, something like: http://www.furnacefilterscanada.com/blog/ Is it possible to host this sub-domain on another server? Host this sub-domiane to BlueHost for example and keep my domaine to BigCommerce. If YES, I would like to buy a Word Press theme and start a blog on this sub-domain: http://www.furnacefilterscanada.com/blog/ Thank you, BIgBlaze
Content Development | | BigBlaze2050 -
Help on blog topics for my niche
I'm looking for a couple of blogging ideas to get the ball rolling (mainly in my head) for one of the company websites I am working on. The site is https://perco.co.uk The company is based around offering trenchless technology across the UK. The first couple of posts are more like 'Latest news' items and I have only really come up with an idea of 'microtunnelling vs directional drilling'. I didn't seem to get much out of ubersuggest, soovle and google instant. Has anyone got any ideas? Thanks
Content Development | | Hughescov
Shaun0 -
Harder and harder to get articles approved on My Blog Guest
Hi People, So I got a My Blog Guest account (paid) and have now for a while, I do back the service as its a great system and works well BUT mods are making it very hard work. I put up around 20 articles a month on this site which costs me £300+ to have produced by a professional copywriter and the standard is very high, I get feedback from bloggers commenting on how good the articles are because of the quality of the content (articles are 500 - 550 words). So all I ask in return is 1 link in the body and 1 link in the byline. I ask the copy writer to put a particular keyword somewhere in the content where it best fits, if its a top 5/top 10 article the keyword sometimes fits best in the first few paragraphs before it flows into the list. This is where the problem is: Now these articles are good, they have to be as there for a company with products in major high street retail stores so quality is not an issue. If I put the link in the first paragraph I get these kind of responses: "Linking from opening paragraph is rude to say at least" If I put the link in the second paragraph I get these kind of responses: "Please move your body link to the bottom of the article or better the byline" "The normal procedure is to Hide articles with links in the first few paragraphs like this one...Please edit to put the link in the second half of the article" "Links should be in the second half of the post" Then the articles are taken down until I do what they say! It's my article I can put the link where I want its up to the blog owner whether they want it or not, its not the content you want to administrate its the quality of the blogs, I got users private emailing me asking me to buy links, I've got users applying for articles where there using blogspot and wordpress free sites with content scrapped from the web. I think they got bigger problems then a link in the second paragraph and not the third.
Content Development | | activitysuper0 -
Rand's blogging graphics
What software and graphics does Rand use to make his blog posts look so good? I recall seeing a blog about it that gave tips and insights for adding graphics to your blog posts.
Content Development | | -Noah0 -
A Blogs appearance
What are peoples opinions on a blog and its appearance in relation to a site. The two ways being - 1. A Blog that is fully fitting within the theme of the main website. 2. A seperate entity following a standard wordpress theme Now I have seen many different scenarios and I wanted to share some experiences and gain insight from other people on here. I once spoke to a web designer who totally frowned upon the idea of it being a separate entity. "It looks cheap it doesn't fit within the design" My thoughts are benefits can been found with having a separate looking blog it provides that realistic "student" type look and feel adding a "realistic" angle. Thanks for your opinions,
Content Development | | onlinemediadirect0
