Which kind of testimonials increase more the conversion rate of and e-commerce website?
-
In an e-commerce website is it better to have:
a) Email of happy customers.
b) Reviews of customers ad hoc.
c) VIPs that use the product in sale in the website.Which of these from your direct experience works better?
Please show us what is working and what is not from your experience, suggestion, ideas, best practice to create an effective testimonial section of and e-commerce website are appreciated!
Many thanks in advance,
YESdesign team
ps. we don't have the budget for images and or videos…
-
Many Thanks Irving.
Do you have a couple of example of e-commerce that use that with microformatting? Just to understand what are the best practices in doing that.
-
I agree, i would ask the company if they have a plug in or some work around. if this CMS doesn't support it, maybe it makes sense to look at a CMS that is more up to date
reviews are in (also microformatting rich snippets will show the stars in search results) - testimonials often seem fake, anyone can write and post anything on their site. with reviews you can see where it is coming from so lends credibility.
-
Hi Johnny4B, thank you for your advice.
Unfortunately the e-commerce CMS does not support the product review and we have no budget for let the deveolper to add that functionality.
Do you know some "review website" in which every e-commerce should invest energy/time/money to be in?
Many thanks again.
YESdesign
-
Why not product reviews, used by almost every e-commerce website .... And used by me when I shop online
I imagine they are without doubt the most powerful sort of review on an e-commerce website, assuming of course they are good reviews
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
What to do with outdated and irrelevant content on a website?
Hi everyone, On our corporate website we have a blog where we publish articles which are directly related to our company (house heating systems and gas cylinders) and some articles which are completely irrelevant to our core business, but which might be of interest to our potential clients. Recently I've been told that it is not a good idea to include these not directly related posts to our core business, because Google might be somewhat confused at to what our core business is all about. I was advised to research this topic and think of completely removing blog posts that are irrelevant to our core business from our blog. By removing I mean completely removing pages and setting a 410 status to tell Google that it is not a 404 error but that these pages were intentionally removed. I would like to hear some independent advice from Moz community as to what I should do? Thank you very much in advance.
Content Development | | Intergaz0 -
Website Progression
Hi, im a newbie and im getting a bit overwhelmed by the information regarding setting up the blog. im sure that
Content Development | | Jal__Jaun
when people start off they tend to have very few articles , and their designs would be much different from
what they have started? do people start off with hefty number of articles at the start? or can they progress
with few articles for SEO purpose? and the most important thing is that what would the layout be
at the start of the website design, im sure they wont be any homepage displaying articles from different
categories as there are only few articles so do we keep the blog page as the front page? please explain guys! thanks1 -
New website content before or after new webdesign launch?
Hi, We are planning a full website redesign and rewriting the content of the key pages. The new contents will be ready sooner than the new website, what is the better solution? 1. Replace the content of the old site with the new (better) contents
Content Development | | Jozsefodor
or
2. Waiting until the new website will be ready (over months) and launch it with it?0 -
In my website all the pages are not indexed by google..what to do for the same
In my website http://www.dubins.ae, all the pages are not indexed by google. How to make sure that all the pages are indexed by google?
Content Development | | Muna0 -
Is this a good website design for attracting google and readers
hi, we are looking at re-doing our website and would like to know if this site is a good example of attracting traffic and google. what i mean is, they only have the title of stories and not much content, please take a look and let me know if we can learn any lessons from this site or if they should be adding more content http://www.femalefirst.co.uk/
Content Development | | ClaireH-1848860 -
Meta descriptions and conversion rates
Hi, does there exist any good data on the correlation between the meta description and having the same text in the body text (as pre-ample in bold, for instance) and conversion rates?
Content Development | | vibelingo0 -
Does anyone know if a large forum can impact your seo rating on specific terms?
I have a large forum and I'm trying to figure out how to leverage it for SEO. Hopefully it'll help. Any advice? Does google ignore forums?
Content Development | | RamseySolutions0 -
What Website Visual Structure Software Do You Use?
I need to continually create website trees for our group of websites. I was wondering what software you guys use to create site structure/trees? I've used Powerpoint, Giffy and other diagram software but ideally I want to find something that crawls my site and spits out a diagram and also gives me the option to add none existing trees so I can show new purposed sections. Cheers, Gary
Content Development | | Seaward-Group2