Starting a Blog. New Domain vs integrated in a shop domain?
-
Hi everybody,
We are going to start a blog for posting about topics related to our online shop and its products.
Our question is... what is better in terms of SEO.... Creating it in a new domain and linking to our online store when neccessary, or integrating it in our actual online shop and take advantage of our visitors?
Thank you very much in advance!
Best Regards
-
Thank you very much.
Yes, the first we have on mind is the user experience.
So I think the best is integrate it within our actual domain an design. That was our first option, but we didn´t know if that could be better or worse in SEO terms...
Thanks again to both!
Best Regards!
-
Instead of the question being "what is better in terms of SEO?" the first question should really be "what it better for the users/readers/potential customers?", IMO.
If the blog is in fact going to be all about your online shop and its products, then it definitely seems the readers would find it makes much more sense for it to be integrated within the online shop site. That means it can be easily and sensibly integrated into the site's navigation (to better move readers to conversion pages when appropriate), share the rest of the site's look & feel to engender trust and identification, maintain a unified domain name so visitors can clearly understand how they're related, etc.
Fortunately, in addition, that arrangement also happens to be much better for SEO, as the two aspects of the site can work together to help each other's authority and ranking signals.
Risking a confusing user experience in the name of "better" SEO is pretty well always going to cause problems, especially as search engines algorithms continue to evolve to devalue such situations.
Paul
-
My retail site has a blog on the same domain.
I write how to use products, how to select them, how to maintain them. Those pages link to the relevant product pages and the product pages link to relevant blog pages.
The blog pulls traffic from the SERPs and some of that traffic goes to the product page and buys something.
I value the blog posts based upon the number of conversions that they produce. When I see something that works I make similar posts.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
What's a good way to find recent blog posts about a given topic?
Let's say I want to find blog posts posted in the past week or so about "key west". These posts could be on a personal blog, travel blog, etc. Google News is mostly news sites (not blogs) and Google blog search doesn't work any more. What other good options are there? So far Open site Explorer Just Discovered is the best option I've found, but there is a lot of other stuff mixed in with a few blog posts.
Content Development | | AdamThompson1 -
Updating blogs - SEO best practice
Thinking of new blog content and one option obviously is to check out historical popular blogposts via Analytics and do fresh versions of those. So my question is what is best practice: 1. Copy and paste the old blogpost copy but edit it to be slightly different while still having the old blogpost live or 2. just update the old one and re-promote I assume it's better to have a new version of the blogpost?
Content Development | | digitalbua1 -
Safest Way to remove a blog?
I have a Magento site that is around 4 years old. It has 2 different wordpress blogs on the same domain. domain/blog domain/nicheblog I would like to completely remove the 2 blogs as the information on them is of low quality and its outdated information. What is the safest way for me to remove this content with out having negative effects on my rankings? thanks
Content Development | | Shop-Sq0 -
Best Guest Blogging Plugin?
I have tried numerous times to use the MyBlogGuest plugin on my websites I manage for clients. I have NEVER had success with that plugin. Has anyone used that plugin and have it actually yield any results? I have followed all necessary steps, consistency, etc. Nothing. Is there any plugin out there better?
Content Development | | cschwartzel0 -
Rewrite of blog posts
I have to admit. Sometimes, when i write a blog post, I'm a bit lazy. I don't concentrate on the on page optimization portion of the blog post. I used to. But, as of late, I haven't. I was wondering if it was worth it to tweak my blog posts just a bit with a few keywords to improve my on page optimization. Or, do you think that it is too late and not worth the trouble.
Content Development | | jamesjd80 -
Rel = Canonical in Blog Posting
Hello, I'm getting a lot of Seomoz warnings about rel=canonical issues. Is the code below ok to put on our (drupal website) blog? link rel="canonical" href="http://www.example.com/blog/my-awesome-blog-post"< (with the > reversed). Thanks!
Content Development | | OTSEO0 -
Blog at blogspot
Hi My website provider doesnt yet have the function to integrate blog under my domain name so the blog is at blogspot. Inevitably there will be quite some links going from blog to differnet pages on my site. I havent yet incorporated a clickable link from my homepage to blog. I am not sure wether to do this or not. Will this just reduce the value of the links going from the blog ? Thanks
Content Development | | danlae0 -
Blog on Sub-domain affect on SEO
Hi, Setting up a blog for a new website. What affects will hosting a blog on a sub-domain (blog.mysite.com vs. mysite.com/blog) have on SEO? Also, would having a separate blog domain be beneficial or detrimental (myblog.com)? Thanks, Shane
Content Development | | notarynow0