Change e-commerce platform and domain name SEO issue.
-
Hi,
We are looking to switch from Bigcommerce to either Magento or Shopify, but we have some concern about the redirecting of all URL and not sure where to help.
Also, we are looking to remove "hyphen" www.ide-home.com.au in our domain name, again it is all about 301 redirecting. We need SEO expert to help us with all changes that minimize the effect on Google. Does anyone can suggest which company or who we can ask for help? Thanks very much.
-
If you are looking for my adivce i will suggest you to go without changing the hyphen and here are my reasons for that.
Changing hyphen simply means changing the domain name for your website and redirection on the domain level always loose the link juice so your overall redirection from old domain to the new domain will loose the SEO power.
Changing eCommerce platform is great but for that you should always keep in mind that the new platform have lots and lots of Seo plugins like the platform should allow the cahngings in robots.txt, indepandance on the xml sitemap level, titles, descriptions and more SEO related areas should be covered within the new platform.
My point of view about your situation!
-
Hi Moosa,
Thanks for your true advise. We are still debating should we remove the hyphen on the domain name. One of our concern is the hyphen on the domain may affect SEO or Link Building, but we have no way to proof at this moment.
And we have read lots of articles, but still do not have conclusion. We are actually looking to redesign our e-commerce store and change to a better platform. After that we will run some online PR campaign, linking building and SEO works. So we have to decide weather we should keep the hyphen or should we remove the hyphen.
-
Moosa is correct!
It may be tempting to "start fresh", but don't give up all that great information and link juice when you switch! 301 every product, and category page you can. these will be (301) permanent redirects that will tell google this is the new home of your website.
as to removing the hyphen, you may be able to do a 301 in your server's .htacess file. depending on what redirection software your host offers, the code for this will vary slightly.
-
Ok this is tough!
- You need to shift your eCommerce Platform!
- You need to change your domain name (removing hyphen is same is changing to new domain)
If you are going to take all the two major changes on the blog so there is only one thing which is important and should be considered that is redirection. Domain level redirection from old domain to the new domain plus URL level redirection as this will help you save the rankings and traffic from inner pages (categories and products) that are ranking well in search engines like Google.
Do check that your next ecommerce platform should have all the SEO friendly plug-ins available or else you might see a dip in traffic, rankings and sales instead of improvements.
Also, you need to recheck your robots.txt to see if there is anything else which is going to affect your new domain and URL structure... at the same time update your sitemap xml accordingly.
There are many thing that can be witness after the deep analysis of the website but here are the basics that you should consider as most important.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How to index e-commerce marketplace product pages
Hello! We are an online marketplace that submitted our sitemap through Google Search Console 2 weeks ago. Although the sitemap has been submitted successfully, out of ~10000 links (we have ~10000 product pages), we only have 25 that have been indexed. I've attached images of the reasons given for not indexing the platform. gsc-dashboard-1 gsc-dashboard-2 How would we go about fixing this?
Technical SEO | | fbcosta0 -
I've had a sudden a increase in crawl issues as of yesterday (like 300 from a steady 10, does anyone else have this issue?
the main issue is that it's now indexing both www and http:// - anyone else got this issue or had any changes suddenly on their crawl results?
Technical SEO | | beckyhy0 -
Keyword in Domain Name
Hello!My website is www.enchantingquotes.com. I also own the domain www.enchantingwallquotes.com,which forwards to my site. About 90% of my business comes from the keyword "wall quotes". Should I consider changing switching to the enchantingwallquotes.com domain and redirecting? And if I do, do I need to recreate the entire website or is there an easier way that I am overlooking? Thank you for any advise/insight!
Technical SEO | | eqgirl0 -
Redirecting a questionable domain to a trusted domain
I have a question!
Technical SEO | | FDFPres
We have 2 domains operating within the same retail sector. One of them is for our bricks and mortar business and the other is a new brand we launched as a nationwide e-retailer. We aggressively built links for the new one and achieved some very good search positioning, where we remained for about 4 months until the google updates of the first half of this year started biting. The domain never received a warning from google or anything, but the links have clearly been devalued to a point where the domain is now virtually buried for the most competitive terms. However, the domain does still get around 100-200 visitors per day, and has a DA of 38. We're thinking about a reshuffle that would involve putting the products in to our brick and mortar business website, and redirecting the brand domain to the bricks and mortar domain. Thank you for reading this far! the question is then, is there a danger of the bricks and mortar domain being tarnished by this? as i said the brand domain hasn't had any notices of penalty from google but it has definitely been hit by updates.0 -
What is SEO impact of redirecting from domain to https appspot domain ?
Our site is hosted on google and is fully https. But since google's limitation is that all https needs to be on the appspot domain, we are redirecting users from our website to the appspot domain. What is the impact of this on SEO?
Technical SEO | | incandescent0 -
What is the best method to block a sub-domain, e.g. staging.domain.com/ from getting indexed?
Now that Google considers subdomains as part of the TLD I'm a little leery of testing robots.txt with something like: staging.domain.com
Technical SEO | | fthead9
User-agent: *
Disallow: / in fear it might get the www.domain.com blocked as well. Has anyone had any success using robots.txt to block sub-domains? I know I could add a meta robots tag to the staging.domain.com pages but that would require a lot more work.0 -
Should I create mini-sites with keyword rich domain names pointing to my main site?
Hi, I'm new to seomoz (and seo in general) and loving it so far. My main domain name is more of a brandname than a search engine friendly list of keywords. I rank well for some keywords I optimized for, and less so for the more competitive keywords. I was wondering if making one page minisites hosted on keyword rich domain names could help in this respect? What I want to do is just have a single page with a few paragraphs of content and links to the main site. I am not looking for links to boost the main site, just for the minisites to do better for several keywords. Will this help? Is this ok, or against some Google policy? Can this hurt the main site rankings? Thank you! **Edit: **I noticed that sites ranking above me on the first page for some keywords have much less on-page elements than my page, have about the same domain trust and also very little inbound links. The only factor I can see is the exact match of keywords in the domain name.
Technical SEO | | Eladla1 -
Crawl issues/ .htacess issues
My site is getting crawl errors inside of google webmaster tools. Google believe a lot of my links point to index.html when they really do not. That is not the problem though, its that google can't give credit for those links to any of my pages. I know I need to create a rule in the .htacess but the last time I did it I got an error. I need some assistance on how to go about doing this, I really don't want to lose the weight of my links. Thanks
Technical SEO | | automart0