Title Tags in 2013

[SeattleJoe]

For blog posts do you think it is better to use something like "Atlanta Plumbing Company" or "Choosing an Atlanta Plumbing Company" (article title). I have been using the article titles but I think it might be hindering rankings a bit. I use to use the keyword but it seems a bit spammy now.

I want to create titles for the readers but rank well too.

Any suggestions?

Thanks!

[Chris.Menke]

Jason,

Think of how many individual blog posts you're going to need to write in 2013, 2014, and beyond (one hundred, two hundred, more?) and how much social outreach you'll have to accomplish over that time in order to build the blog into a really effective marketing tool for your company. Then you  gotta wonder how you can maintain interest and focus writing all those posts on the specific subject of "atlanta plumbing company" or "choosing an atlanta plumbing company".  On top of that, gotta wonder how many of those social profiles you reach out to week after week after week who are going to want to share your content on the specific subject of "atlanta plumbing company" or "choosing an atlanta plumbing company". And then you gotta wonder about the readers and how their interest will be maintained while you're writing only on the specific subject of "atlanta plumbing company" or "choosing an atlanta plumbing company".

I'd say that you're on the right path in thinking that your titles seem a bit spammy, but you've gotta get off the path and get on the highway.  On the highway, your blog can reach its greater potential--a vehicle that can reach and engage a community that is hungry for a wide variety of topics within your theme.

As someone here at SEOmoz is fond of saying, content needs to be exceptional, inspirational, unique, credible, fun, and beneficial to share in order to accomplish it's goal of being an effective marketing tool. I would start with that, when contemplating your titles, and then write your posts accordingly.

[dawnieando]

It's really important that users find what they are looking for in that the title should be as descriptive as possible otherwise they will just bounce off the page.  That said, I would try to ensure that you word your titles well for SEO by keeping irrelevant stop words to a minimum and keep your primary target keywords or phrase early in the page title

[MoosaHemani]

Hey Jason, I am glad that someone really asked this question!

Well everybody wants people to read whatever they are writing on their blog and for that one of the ways is to rank the blog well in search engines from the searchable keywords like you have mentioned in your question.

Actually the keywords that you are trying to focus is one of the money making keywords within your niche and that is why it’s more competitive than other keywords that you are not focusing. I think the better idea is create natural titles that may or may not focus keywords all the time but focus on the content on the page...and give indication to Google and users about what the page is all about...

As far as targeting keywords is concern try to focus on long tail keywords with less competition so that you blog will easily rank and get some attention and if it will really worth reading you will see people share far and wide naturally through social networks, emails and all other possible mediums.

Hope this helps!

[Matt-Williamson]

Have you glanced at SEOMoz's best practices for title tags? - http://www.seomoz.org/learn-seo/title-tag

In my opinion you should have the title as natural as possible and that should be the a clear label as to what your article is about. Have you looked at examples such as how SEOMoz has titles on their blog - article title | brand

In my experience you will also pick up more long tail traffic with more natural titles such as using the full title rather than just a specific keyword. It also looks less spammy and over-optimized which is something to take into consideration after recent Google updates.