Keyword Specific Domain | Outranking trend
-
Hey everyone, i looked for a similar question but didnt found anything.
Ive been having a lot trouble competing with other websites that use the "exact-keyword" domain (www.keyword.com), then they just stuff some mediocre content and rank 1-3 in Google SERP for that keyword
I wasnt worried before because i thought they were going to be penalized or decreased in ranking. But they bought several keyword domains and outrank everyone in almost every word.
Their conversion rate cant be that good because of the mediocre content, but still i dont like the fact that they rank better just because of the keyword.
Any comment on this? , what would you do?
Regards
-
Just the usual.
Good content.
Good promotion.
-
I have done some link building through the years, and achieved a domain authority of 35, and page domain of 40, in those pages. I am aware there is still a lot work to do, but i personally think my page has much more value in content, good link building, and good optimized content.
Anyway, i will pursue a more aggresive link building campaign along with my content creation campaign in order to pass these tactics.
Any recommendations on Link Building campaign?
-
I hope it will.
Ive seen my rankings, and traffic increase highly with my new content creation campaign. However, i still need to outrank several pages on some keywords.
Thanks for the reply and answer!
Regards,
-
How is your own site doing wrt inbound links from external sources Jesus? Do you have many? Are they coming from quality domains? Related domains?
I share your frustration and see this type of thing all the time. It seems you have to go above and beyond in order to neutralize the advantage keyword incorporating domains have.
I would do as Dan has suggested and go after some very high authority links within your industry. That's the fastest way to level the playing field in my opinion.
-
11-10 is fairly low for page authority or domain authority.
what do their external links look like? are you sure you are showing ALL external links (any links to anything on the domain abc.com) and not just ones to a specific page (abc.com/specificpage.html).
if they are just linking to their domains from skeleton pages, to other skeleton paged domains, google will see that (which may explain the low authority). they should not be out-ranking you purely on the basis of links from their own domains, internal linking, and domain name matching.
if the authority scores are actually that low ("11-10" as you say), link building, building great content on your pages, and page optimization should help you pass them.
-
I agree totally.
The thing is i already researched everyone one of their pages and domains. And in each domain they have at most 11 links, and they are internal. Their domain and page authory is well beyond 11-10 and still they outrank me and other serious websites.
I am pretty sure they are the same company buying many keyword specific domains. Are mix of .net, .com and .org domains.
I guess there is nothing to do excepto to wait them out and see if Google decreases their ranking with time.
-
hi
we've seen similar in our field, and yeah, it is pretty annoying. you are right in saying that the keyword match domain has less value than it used to.have you taken the time to review their metrics in opensiteexplorer? (http://www.opensiteexplorer.org/). this may help you understand their backlink and trust metrics a bit more to understand if their site is ranking better beyond things like exact match domains. additionally, it will give you an idea for what "pocket" of links they've put their site in at which point you can go after those as well.
above all: build. great. content.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Dfferent domains on same ip address ranking for the same keywords, is it possible?
Hello, I want to ask if two domains which r hosted on the same server and have the same ip ( usually happens with shared hosts ) tries to rank for the same keywords in google, does the same ip affects them or not.
White Hat / Black Hat SEO | | RizwanAkbar0 -
Redirecting location-specific domains
I am working on a project for a physician who only cares about reaching patients within a specific geographic region. He has a new technique at his practice and wants to get the word out via radio spots. I want to track the effectiveness of the radio campaigns without the use of call-tracking numbers or special promo codes. Since the physician's primary domain is very long (but well-established), my thought is to register 3-4 short domains referencing the technique and location so they would be easy for listeners to remember and type-in later. 301 these domains to the relevant landing page on the main domain. As an alternative. Each domain could be a single relevant landing page with a link to the relevant procedure on the main site. It's not as if there is anything deceptive going on, rather, I would simply be using a domain in place of a call tracking number. I think I should be able to view the type-in traffic in Analytics, but would Google have an issue with this? Thoughts and suggestions appreciated!
White Hat / Black Hat SEO | | SCW0 -
Penalty for all new sites on a domain?
Hi @all, a friend has an interesting problem. He got a manuel link penalty in the end of 2011...it is an old domain with domainpop >5000 but with a lot bad links (wigdet and banners and other seo domains, but nothing like scrapebox etc)...he lost most of the traffic a few days after the notification in WMT (unnatural links) and an other time after the first pinguin update in april´12. In the end of 2012 after deleting (or nofollowing) and disavow a lot of links google lifted the manuel penalty (WMT notification). But nothing happened after lifting, the rankings didn´t improve (after 4 months already!). Almost all money keywords aren´t in the top 100, no traffic increases and he has good content on this domain. We built a hand of new trust links to test some sites but nothing improved. We did in february a test and build a completely new site on this domain, it´s in the menu and got some internal links from content...We did it, because some sites which weren´t optimized before the penalty (no external backlinks) are still ranking on the first google site for small keywords. After a few days the new site started to rank with our keyword between 40-45. That was ok and as we expected. This site was ranking constantly there for almost 6 weeks and now its gone since ten days. We didn´t change anything. It´s the same phenomena like the old sites on this domain...the site doesnt even rank for the title! Could it still be an manuel penalty for the hole domain or what kind of reasons are possible? Looking forward for your ideas and hope you unterstand the problem! 😉 Thanks!!!
White Hat / Black Hat SEO | | TheLastSeo0 -
Month old site and alreasdy ranks 3 for competitive keyword
I know this individual does this with several sites and then offers them for sale to his competitors. Obviously spammy thru and thru, but how can google reward a site thats not even two months old, with 1900 + links with a ranking of #3 for a highly competitive keyword? Please dont post the actual name or url of the website as we dont want to give him any more credit but this blows my mind as he has done this several times with other sites and never gets penalized. http://tinyurl.com/b9jysa5 Any ideas as to how he can accomplish this besides almost 2000 links in less than 2 months? How is that even remotely natural? I know his other sites have been reported to google but they never did anything about it. Thanks for any feedback.
White Hat / Black Hat SEO | | anthonytjm0 -
Removing a sitewide backlink without damaging the domain
Hello, I have a client that partnered up with a person in his field 4 years ago and got him to place a sitewide link to his site, high domain authority. Now with recent developments this site owner wants to take off these links so that they won't leak pagerank. The person insists in taking all the links off with his next website redesign. I have found several years ago in my own SEO efforts that removal of a sitewide link actually damages the domain. Is this still true? Should he ask for a nofollow or will that change damage our domain as well? Is there any way he can not take a huge hit on this? He doesn't mind the loss of links, he just don't want to be damaged. Please only post if you have recent experience with sitewide link removal, or if you have something related or a solution.
White Hat / Black Hat SEO | | BobGW0 -
One Blog Comment Now on Many Pages of The Same Domain
My question is I blog commented on this site http://blogirature.com/2012/07/01/half-of-200-signals-in-googles-ranking-algorithm-revealed/#comment-272 under the name "Peter Rota". For some reason the recent comments is a site wide link so, bascially my link from my website is pretty much on each page of their site now. I also noticed that the anchor text for each one of my links says "Peter Rota". This is my concern will google think its spammy if im on a lot of pages on a same site for one blog comment, and will I be penailzied for the exact same anchor text on each page? If this is the case what could I do in trying to get the links removed? thanks
White Hat / Black Hat SEO | | ilyaelbert0 -
Huge diifference linking root domains in SEO MOZ and opensite explorer
Hi there, I have fairly large site that has never really been optimised. I think an old forum i hosted has either been spammed or my webmaster at the time used some black hat techniques to get me more root linking domains. I am a newbie and would really appreciate if someone could just quickly look at my donain and confirm that this is a problem and something i should fix before i start my SEO campaign. I am also worried this will negatively effect my domain authority. I dont really want to broadcast my domain so if anyoone would be so kind to confirm the problem so i cant start to research the answer. Thanks v much
White Hat / Black Hat SEO | | nimble0 -
Separate domain name for a subdomain?
I just created a subdomain to help our main TLD website. I was wondering if it's smart to create a separate TLD for this subdomain and set up a forward and build links to it. Reason I was thinking about it because it would be easier for people to remember instead of typing in subdomain.maindomain.com. But, I don't want the main website to suffer, since the purpose of creating this subdomain and it's content is to help the main domain. Any inputs on this? Thank you.
White Hat / Black Hat SEO | | FinanceSite0