My rank down how can i recover

[constructionhelpline]

hi

i am new here

http://www.constructionhelpline.com/

last 2 year we are in no 2 in these keyword in google.co.uk

• cscs
• cscs card
• cscs test

from last 3 - 4 months our ranking is down

i don't know why this happen

can anyone expert can guide us please

Thanks

[KeriMorgret]

Hi! Generally, the Q&A forum is a place to get advice. For specific SEO work, we recommend that you hire someone to help with this.

[MikeRoberts]

There is no magic number of times that a keyword should be included in meta tags or copy. Their placement just needs to look and sound natural.

Your title tag on the homepage looks far less spammy now than it had before. Your meta-description is still a bit long so it'll wind up truncated in search results but it sounds much more natural than it did before.

[MikeRoberts]

Newer Google algorithms have come out, been tweaked and been refreshed repeatedly that almost exclusively target thin and spammy content. Something that may have worked in prior years won't work anymore. Perhaps you were hit with an algorithmic penalty during a refresh.

[constructionhelpline]

i have change my title tag now is that fine ?

[constructionhelpline]

also one more thing why before we are no 2 with this title tag? for last 2 years now this title tag not working ?

just asking

[constructionhelpline]

so in the title tag if i target cscs keyword then how many times i need to add ?

also in description how many time this words come ?

[MikeRoberts]

Can't believe I didn't think to post that link... ::facepalm::
That would've made sense for me to do earlier in explaining what some of the issues were on the site.

[KeriMorgret]

You might find the Beginner's Guide to SEO at http://www.seomoz.org/beginners-guide-to-seo helpful for some of this information.

[MikeRoberts]

No, I can't give you new titles and descriptions for your pages. Do you have an in-house SEO and/or a copy writer on staff?

[constructionhelpline]

Can you please give me new titles tag and meta description for home page

[MikeRoberts]

Every page title should be under 70 characters and unique from each other. The one on your homepage looks really bad... CSCS | CSCS Card | CSCS Test | Apply for CSCS Card | Apply for CSCS Test ... It's too long, overuses your target terms, and isn't exactly descriptive of the page. Your meta description on your homepage is similarly bad... Call 0207 199 9800 for Apply CSCS, CSCS Card, CSCS Test through Construction Helpline. Take the CSCS test, earn your CSCS card easily with Construction Helpline, Apply for your CSCS Card online. There is no good reason to say "CSCS" six times like that, its should be less than 160 character long (yours is 194) and should be relevant to the page. And your meta keywords tag is a red flag that you're trying to game the search engines to rank for CSCS cards... CSCS, Construction Skills, CSCS Cards, CSCS Card, CSCS test, CSCS tests, CSCS certificate, CSCS Health and Safety test, health and safety test, construction helpline London ... which will likely all lead to you being penalized in some fashion by Google.

[constructionhelpline]

Can you please help me what meta tag and title tag I will add if you have no problem can you please write here for home page and cscs card page

Thanks

[MikeRoberts]

Based off of what I can see... your page titles look spammy and keyword stuffed, your meta descriptions tend to be too long and are spammy, and meta keywords are not used by Google anymore (and yours are spammy and stuffed).

I'd suggest looking over all of your pages and trying to follow best practices for naming conventions and content.