Webiste Ranking Differently Based on IP/Data Center
-
I have a site which I thought was ranking well, however that doesn't seem to be the case.
When I check the site from different IPs within the US it shows that the site is on page 1 and on other IPs it shows that it's on page 5 and for some keywords it shows it's not listed.
This site was ranking well, before but I think google dropped it when I was giving putting in too much work with it (articles and press releases), but now it seems to have recovered when I check with my IP, but on other data centers it still shows it prior to recovering.
It was able to recover after not building links to for a period of time, it showed it moved back up from the data center I'm connected to, but it still shows the possibly penalized results on other data centers.
Is it possible that site is still penalized?
So the question is why does it show it recovered in some data centers and not others?
How do I fix this?
It's been about 2 months since it's recovered from some data centers. Is this site still penalized or what's going on?
There are no warnings in web master tools.
Any insights would be appreciated!
This isn't an issue with the rank tracking software, I've tested this on a multitude of IPs with varying differences.
Thanks!
-
Linkdex and also authority labs now offer you the opportunity to see different georankings.
Said that, none seems having answered about why a site ranks differently in every location.
The answer is quite simple: personalization and geotargeting of the users. That means that Google tends to present to the users sites that it considers will be more useful also from a geographical perspective.
This is blatantly evident in case of hotel or local businesses, but it is applied also to site which, at first, may seem not having a real dependency over geotargeting. Why? Let's take SEO companies. If you are doing a search for "SEO Services" a neutral search will show you this, but if I do a not neutral search, Google start showing to me, who I live in Spain, SEO sites from the UK, which are maybe more interesting for me as they are closer to me geographically and about in the same timezone.
-
Hi A A,
I generally use GeoRanker.com to get this information. It's got a fairly generous full-featured free version, and lets you target countries and cities and compare the first page results. It's quite useful for comparing differing results between cities.
If you're looking for multiple keyword tracking in the top 100, your best best is to use something like Rank Tracker or AWR and use proxies located in the same country as the ccTLD you're searching (i.e. use UK proxies for google.co.uk). You can automate this to an extent in Rank Tracker (in Preferences > Proxy Rotation).
Hope that helps!
-
most of my clients are in different cities, but I've never seen the rankings vary as much as this.
Just wondering if there was an answer to this or if I should suggest to start over again, with the client if the site is penalized, he won't be happy with this for sure.
Also wondering if there was a way to see if the site is penalized, but it makes no sense for it to be penalized in some data centers but not others.
Also it's very frustrating dealing with clients all the time as well, so you may have the ideal position working inhouse
-
Thanks AA
Yes, this explains a lot. I am an in house SEO in the USA. I don't have a need (yet) for this kind of thing. Quite frankly, if I got to the point where I really needed this, I might consider handing off the client to someone in a more relevant local or out-sourcing to someone in their local.
I think the ability to be able to check via tools like HMA has a limited horizon and that one can't build a business that relies on the ability to check rankings in this manner. Just my two cents, and I'm certainly not saying I am an authority on this particular subject.
the topic has been fascinating to me!
-
Hi Dana and JDP,
I use hide my ass (aff link removed by staff) has pretty good service checking from different locations.
I needed this because I have clients in different location so I needed to find proxies within their location, and found out that the results they see are drastically different from my own and also from different IP addresses in this situation. I have others where the results vary but not by the same margin.
Any help or ideas of what I should do would be appreciated. Thank you!
-
Hello A A,
Your post got me paranoid and I went around to all the different online tools that will check rankings from different data centers like http://dccheck.com/ . I got a wide variety of responses from these tools and it made me wonder if they worked at all. I also don't have any hard answers for you and it sounds like you may have had some trouble in the past;however it is possible you are freaking out about nothing. Is your traffic stable? You could check google analytics and filter for search traffic then your keywords. From there go and check the geographic map the traffic is coming from. Compare a current time period this way to a past time period when you know you were ranking well. It it is not too different, maybe there is nothing to worry about. Does that help?
-
Hi A A, I'm sorry I am not posting with a really good answer to your question, but instead I have questions. How are you checking your rankings from multiple data centers? I have been doing SEO professionally for a long time (8 years), but there's certainly a lot I don't know.
How does one check one's rankings from a multitude of data centers? Is this really necessary in the US?
I understand that different regions might show different results even to Google users who aren't logged in to Google, based on their geographic location. But, I haven't ever heard of drastic changes in rankings from one data center to another unless it was for a location-specific Website.
Sorry to answer your question with a question, but I am just really curious about this. Thanks!
Dana
P.S. I am currently using SEOMoz Pro, WebPosition.com, Rank Tracker (sporadically) and AWR....but am not aware that you can set any of these up to search from different data centers?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Link with Anchor to header of the page: Keyword is ranking
I saw something interesting this week. I am doing research and spec-ing out a content page we are creating and one of our competitors "office Depot" on their phone repair page create exact match keywords that lead to an anchor that took you to the header of that pages. They were ranking first for all of those keywords with little to no links Thier strategy is the more local long tail that includes "near me" Have you guys ever seen this
White Hat / Black Hat SEO | | uBreakiFix
this is the URL: https://www.officedepot.com/a/content/customer-service/samedayrepair/ They are ranking for these keywords ( Top 3 nationally ) iphone 6 repair near me iphone 7 repair near me I am assuming that this is both due to their PA and DA authority shifting the authority to itself, but it does not make sense how they are lacking in a lot of SEO low-hanging fruits like H1/H2 keyword saturation, URL, Title Tag within this content page....Anyone up for discussing this?0 -
Whitehat site suffering from drastic & negative Keyword/Phrase Shifts out of the blue!
I am the developer for a fairly active website in the education sector that offers around 30 courses and has quite an actively published blog a few times a week and social profiles. The blog doesn't have comments enabled and the type of visitor that visits is usually looking for lessons or a course. Over the past year we have had an active input in terms of development to keep the site up to date, fast and following modern best practises. IE SSL certificates, quality content, relevant and high powered backlinks ect... Around a month ago we got hit by quite a large drop in our ranked keywords / phrases which shocked us somewhat.. we attributed it to googles algorithm change dirtying the waters as it did settle up a couple of weeks later. However this week we have been smashed again by another large change dropping almost 100 keywords some very large positions. My question is quite simple(I wish)... What gives? I don't expect to see drops this large from not doing anything negative and I'm unsure it's an algorithm change as my other clients on Moz don't seem to have suffered either so it's either isolated to this target area or it's an issue with something occurring to or on the site? QfkSttI T42oGqA
White Hat / Black Hat SEO | | snowflake740 -
Difference between anchor text pointing to an article in our section pages and the title of our article
My concern is described more in details in the following hypothetic scenario(basically this is the same method that CNN site applies to its site): In one page i have a specific anchor text e.g. "A firefighter rescued a young boy" and this one is linked to an article which if you enter you will see that it has a different title than the anchor text/short title that i mentioned above. So the internal titlte of the article is "A firefighte rescued a young boy in Philippines while it was rainy". I want to know whether this is a good SEO practice or not. Regards, Christos
White Hat / Black Hat SEO | | DPG_Media0 -
Link Building / Link Removal
Hey, I'm in the process of learning SEO, or attempting to, for my company and am chipping away at the process ever so slowly! How can I tell if a site that links to my company's site, www.1099pro.com, has a negative effect on my page/domain authority? Also, if a page doesn't show up in the search rankings at all for it's keywords when it really should (i.e it has the exact keywords and page/domain authority far surpasses even the top results) how can I tell if Google has removed the page from its listing and why? Thanks SEO Gurus
White Hat / Black Hat SEO | | Stew2220 -
Site that's 301 redirected is ranking for brand
We own a number of foreign TLD domains for our brand. They are all 301-redirected to our main .com branded domain. One of them is appearing in our branded search results, outranking out main .com page. To be clear, this is despite there being a 301 redirect from it to the .com page. Any ideas on what is going on here?
White Hat / Black Hat SEO | | ipancake0 -
Is horizontal hashtag linking between 4 different information text pages with a canonical tag to the URL with no hashtag, a White Hat SEO practice?
Hey guys, I need help. hope it is a simple question : if I have horizontal 4 text pages which you move between through hashtag links, while staying on the same page in user experience, can I canonical tag the URL free of hashtags as the canonical page URL ? is this white hat acceptable practice? and will this help "Adding the Value", search queries, and therefore rank power to the canonical URL in this case? hoping for your answers. Best Regards, and thanks in advance!
White Hat / Black Hat SEO | | Muhammad_Jabali0 -
Negative SEO from Spammers Killing Client Rankings
Hi - I have identified a client website which was; a ) hacked and had several fraudulent pages added e.g. www.xxx.com/images/uggaustralia.html added which have 301 redirect links to another fraudulent websites. b) had an auto generated back link campaign (over 12k back links at present) with targeted anchor text at cheap ugg boots, ugg sale etc. I've removed the dodgy redirect web pages and also undertook a link audit using Google WMT, OSE and Seo Majestic and have disavowed all the spammy links at domain level. Consequently my client has dropped from top three for the key phrase to #9. Google WMT now sees ugg boots uk, ugg boots sale etc. as some of the most popular anchor text for the site even though it's blatantly obvious that the site has nothing to do with Ugg boots. No manual webspam penalties are in place however the auto generated anchor text campaign is still ongoing and is generating more spammy links back to non existent web pages - which still Google appears to be picking up. Question is - how long do you reckon it will take for the links to disappear and is there anything I can speed Google along as this issue if not of my making? p.s. For the record I've found at least 500 sites that have been targeted by this same campaign as well.
White Hat / Black Hat SEO | | Door4seo0 -
Does the site have duplicate, overlapping, or redundant articles on the same or similar topics with slightly different keyword variations?
Hi All, In relation to this thread http://www.seomoz.org/q/what-happend-to-my-ranks-began-dec-22-detailed-info-inside I'm still getting whipped hard from Google, this week for some reason all rankings have gone for the past few days. What I was wondering though is this, when Google says- Does the site have duplicate, overlapping, or redundant articles on the same or similar topics with slightly different keyword variations? I assume my site hits the nail on the head- [removed links at request of author] As you can see I target LG Optimus 3D Sim Free, LG Optimus 3D Contract and LG Optimus 3D Deals. Based on what Google has said, I know think there needs to be 1 page that covers it all instead of 3. What I'm wondering is the best way to deal with the situation? I think it should be something like this but please correct me along the way 🙂 1. Pick the strongest page out of the 3 2. Merge the content from the 2 weaker pages into the strongest 3. Update the title/meta info of the strongest page to include the KW variations of all 3 eg- LG Optimus 3D Contract Deals And Sim Free Pricing 4. Then scatter contract, deals and sim free throughout the text naturally 5. Then delete the weaker 2 pages and 301 redirect to the strongest page 6. Submit URL removal via webmastertools for the 2 weaker pages What would you do to correct this situation? Am I on the right track?
White Hat / Black Hat SEO | | mwoody0