How to provide product information without duplicate content?
-
Hi all,
I have an ecommerce website with approx 400 products, these are quite technical products and i use to have helpful information about the products on the product pages...
My SEO company told me to remove all this, as i had lots of duplicate content issues...
I have since had content writers re-write all product descriptions (about 250 words per product)... and now i am trying to figure out a way of getting the "helpful" information back on but in some kind of dynamic way...
There is basically about 5 or 6 blocks of information, that can be added to each product page, these overlap hundreds of products.
i was thinking of perhaps creating a separate static page for each block of useful information, and putting links on the product pages to this...
however, ideally i would prefer to not keep sending customers to other pages... so wanted to see if others had come across similar issues themselves and how they went about having this "content" available to the user but in such a way it was not duplicate content...
Please note using images would not be any good here, as the content varies in size but most of it is text based...
regards
James
-
Hi James,
That will probably do it. If you want to avoid having to fiddle with the paging code etc check out something like (grabbed the first link I saw) http://www.jquery4u.com/function-demos/ajax/
Loading content with ajax/jquery is pretty straightforward
-
Thanks for all the replies, seems Andy is on the right track... so i had a look around at some scripts that might perform what i need... i came across this: http://www.dynamicdrive.com/dynamicindex17/ajaxpaginate/index.htm
I could remove the paginations, and change the direct links to images, so in my limited understanding that would leave very little content for google to crawl, and there fore get rid of any duplicate content issues... does this seem correct?
please advise
-
I think Andy’s idea to use java script to pull the information is fairly a good idea but if the major problem is only the duplication of content on the product pages I would suggest you to add UGC areas on the product section and allow people to leave their comments about the product... make the UGC area crawlable to Google... when Google will come to crawl the page they will find different comments on each page which will allow the product page to stay unique as far as the content is concern!
Controlling UGC is the issue as people sometime drop shitty comments so it is better to have a moderation instead of allowing the comments to go live directly.
-
As Andy says you could pull the information into a popup/lightbox/div using javascript and source it all from the same url, so should do the trick.
Just thinking out loud now, but it might be worth testing putting the generic texts back into some of the product pages and seeing what happens. 250 word unique texts for each product might be enough to make the moz crawler (and the search engines) see enough value and difference on each page for it not to be an issue anymore. You could test in a single category for example and cross check against analytics and ranking data to see what happens.
-
As far as I am aware that is not how canonical tags are designed to be used. That use would imply that the category page itself is where the original detail is found and this is not the case for most shopping carts, which are just "lists" of products and are not product details.
This use would just confuse matters further as it is saying "don't rank this product, rank the category page because that's where this info is from" which is not what is needing to be done here.
-
You could probably consider using canonical tags for products of the same category? Get the product pages to point to the main category page. Since if they're part of the same category, the technical information will be mostly overlapping.
This way you can have all your technical information present on your page, but at the same time not be penalised for having duplicated content and making yourself searchable for the different category of products.
Hope this helps!
- Alex
-
best way i've found is to use something like facebox to draw in information from another page using javascript, google just see's it as a link to that page.
you can also do a similar thing without the pop up box, im sure someone here can remember it's name / method.
twiddles thumbs look here they come
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Items 30 - 50", however this is not accurate. Articles/Pages/Products counts are not close to this, products are 100+, so are the articles. We would want to either hide this or correct this.
We are running into this issue where we see items 30 -50 appear underneath the article title for google SERP descriptions . See screenshot or you can preview how its appearing in the listing for the site here: https://www.google.com/search?source=hp&ei=5I5fX939L6qxytMPh_el4AQ&q=site%3Adarbyscott.com&oq=site%3Adarbyscott.com&gs_lcp=CgZwc3ktYWIQAzoICAAQsQMQgwE6BQgAELEDOgIIADoECAAQCjoHCAAQsQMQClDYAljGJmC9J2gGcAB4AIABgwOIAYwWkgEIMjAuMy4wLjKYAQCgAQGqAQdnd3Mtd2l6sAEA&sclient=psy-ab&ved=0ahUKEwjd_4nR_ejrAhWqmHIEHYd7CUwQ4dUDCAk&uact=5 Items 30 - 50", however this is not accurate and we are not sure what google algorithm is counting. . Articles/Pages/Products counts are not close to this, products are 100+, so are the articles. Anyone have any thoughts on what google is pulling for the count and how to correct this? We would want to either hide this or correct this. view?usp=sharing
Web Design | | Raymond-Support0 -
Does redirecting the existing URLs in the website without reducing our current rankings? The new website runs on the bubble, so it seems there is no provisions to redirect the existing URLs to this platform?
Hi Moz Fans, There are some clarification needed in a website revamping and loosing of current website rank. Please go through the questions and would be great if you like to share some insights on it. 1. We would like to revamp our existing website by joining hands with the bubble visual programming platform. Thus, kindly let us know if there are provisions to redirect the existing URLs to this platform. We would also like to know if this kind of redirecting affects the current website ranking. If yes, how can we redirect the existing URLs in bubble without reducing our current rankings? 2. As a part of the revamping of our website, we would like to enquire about the possibilities of its relaunch via bubble. Does it cause any changes for the current rankings of our website if we redirect the existing URLs via bubble? If yes, is there any provision to redirect the URLs without affecting the current ranking of the website?
Web Design | | OceanAirTravels0 -
Will numbers & data be considered as user generated content by Google OR naturally written text sentences only refer to user generated content.
Hi, Will numbers & data be considered as user generated content by Google OR naturally written text sentences only refer to user generated content. Regards
Web Design | | vivekrathore0 -
Should Our Mobile Responsive Version of our Ecommerce Site include the on Page content to Help with Rankings
Hello All, We are soon to launch our new redesigned website along with a mobile responsive version but i have noticed we currently don't include the on page Content we have on the mobile version which we have on the desktop version to help with rankings etc. I am not sure how google does mobile research with regards to rankings. We have designed our responsive version to be as user friendly as possible at the expense of having to much clutter/content but I am wondering now , if we will rank on mobile if all our on page content isn't present. Just wondered if we should include it at the bottom of the pages with say a "Read more" extension to help avoid clutter? Any advice greatly appreciated thanks Pete
Web Design | | PeteC120 -
Build New Site Without Losing Rankings
Good morning SEOmoz community. I have a question which I am pretty sure I already know the answer to, however i thought I would reach out to my fellow experts to see if anyone had some great advice. I would really like to give my website a makeover. i have two thoughts on this, one is to scrap the site completely and start fresh, the other would be to only change it visually, but keep all the content and on-page optimization. I am terrified of losing my rankings. I am ranked position 1 and 2 for highly competitive terms and have another 15 - 20 keywords on page 1. Any advice would be tremendously appreciated!!!
Web Design | | WebbyNabler0 -
Page Content
What is the minimum amount of content a page should have to be seo friendly? What is the maximum amount of content a page should have to be seo friendly?
Web Design | | bronxpad0 -
Duplicate Page Content mysite.com and mysite.com/index.html MOZ Dashboard
According to MOZ Dashboard my site shows Duplicate Page Content mysite.com and mysite.com/index.html .What i can do for that .redirect mysite.com/index.html to mysite.com .then how can i do that using .htaccess file .
Web Design | | innofidelity0 -
Duplicate Page Content
Currently experiencing duplicate pages for all hotel pages. What would be recommendation to fix the pop up pages that uses javascript? | http://www.solmelia.com/hoteles/espana/tenerife/redlevel-at-gran-melia-palacio-de-isora/en/visor.html?pest=fotos http://www.solmelia.com/hoteles/espana/tenerife/redlevel-at-gran-melia-palacio-de-isora/en/visor.html?pest=localizacion http://www.solmelia.com/hoteles/espana/tenerife/redlevel-at-gran-melia-palacio-de-isora/en/visor.html?pest=panorama http://www.solmelia.com/hoteles/espana/tenerife/redlevel-at-gran-melia-palacio-de-isora/en/visor.html?pest=tourVisual |
Web Design | | Melia0