HTML NAP Matching Place Page NAP
-
In David Mihm's article on Local Search Ranking Factors, he lists "HTML NAP Matching Place Page NAP". What is this exactly?
-
What if your client uses telephone tracking. The telephone numbers will have the city/state suffix, but it will always be different?
-
Hi Doug,
Yes you are correct... it just refers to the "landing page" on your actual website from your +Local page.
Example:
https://plus.google.com/113365835129585106743/about?hl=en
http://www.jhbathrooms.com/showroom/blackburn
Cheers
Greg
-
Thanks guys, this does help. I completely understand NAP, but wasn't sure what was meant by HTML NAP Matching. I wasn't sure if this was referring to a specific rich code snippet or something like that which I believe is what Greg is referring to.
Thank you!
Doug
-
Hi Doug,
Mike already answered your question actually, but I just wanted to add a few extra tips...
- Title tag: try to include your +Local Business Title and Location
- URL: also try to include the city/town name on your website's +Local "landing page"
- Also try to add your exact +Local Business Title in the H1 tag
- Code your contact info according to schema.org
Hope the above helps a little?
Cheers
Greg
-
Name.
Address.
Phone Number.Just make sure that your website is matching your Google Places page and any other business directories you list in. The consistency helps ensure that you are the specified business.
Makes sense?
Mike
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
If a page ranks in the wrong country and is redirected, does that problem pass to the new page?
Hi guys, I'm having a weird problem: A new multilingual site was launched about 2 months ago. It has correct hreflang tags and Geo targetting in GSC for every language version. We redirected some relevant pages (with good PA) from another website of our client's. It turned out that the pages were not ranking in the correct country markets (for example, the en-gb page ranking in the USA). The pages from our site seem to have the same problem. Do you think they inherited it due to the redirects? Is it possible that Google will sort things out over some time, given the fact that the new pages have correct hreflangs? Is there stuff we could do to help ranking in the correct country markets?
Intermediate & Advanced SEO | | ParisChildress1 -
Hreflang and paginated page
Hi, I can not seem to find good documentation about the use of hreflang and paginated page when using rel=next , rel=prev
Intermediate & Advanced SEO | | TjeerdvZ
Does any know where to find decent documentatio?, I could only find documentation about pagination and hreflang when using canonicals on the paginated page. I have doubts on what is the best option: The way tripadvisor does it:
http://www.tripadvisor.nl/Hotels-g187139-oa390-Corsica-Hotels.html
Each paginated page is referring to it's hreflang paginated page, for example: So should the hreflang refer to the pagined specific page or should it refer to the "1st" page? in this case:
http://www.tripadvisor.nl/Hotels-g187139-Corsica-Hotels.html Looking foward to your suggestions.0 -
Why does our business directions page rank above business profile page
Hi All, We are having an issue at the moment where our business direction page is ranking above the main business profile page. Our website is zodio.com, similar to Yelp but for South East Asia. An example of each page is below: Business Profile Page - http://www.zodio.com/business/detail/126037914/chowking Business Directions - http://www.zodio.com/business/direction/126037914 On many of our long tail searches for particular businesses, the business directions rank above the business details. Does anyone have any idea of why this would happen? I have researched Yelp and they do not have this issue. A few search examples in Google are as follows (one is in Thai): agonos dental clinic เวิลด์ชาร์มมิ่ง kawanku elektrik I have been rattling my brain and search for answers but cannot find anything. The communities help would be much appreciated. Many Thanks, Neil W
Intermediate & Advanced SEO | | zodiothailand0 -
"No index" page still shows in search results and paginated pages shows page 2 in results
I have "no index, follow" on some pages, which I set 2 weeks ago. Today I see one of these pages showing in Google Search Results. I am using rel=next prev on pages, yet Page 2 of a string of pages showed up in results before Page 1. What could be the issue?
Intermediate & Advanced SEO | | khi50 -
On-page optimization - Am I doing it well?
Hi Mozzers, I'm sitting here going through our site and optimizing all of our content.
Intermediate & Advanced SEO | | Travis-W
For the most part we've just written without correct keyword research, so the content lacks focus. Here is a page I would consider finished - http://www.consumerbase.com/international-mailing-lists.html I have our KWs in the: URL Title Tag Meta Description Bolded in Content Image Alt Attribute. If I optimize my other pages like this, will I be good?
It feels a tiny bit stuffed to me, but SEOmoz's on-page tool gives me glowing numbers. Thanks!0 -
Removing Duplicate Page Content
Since joining SEOMOZ four weeks ago I've been busy tweaking our site, a magento eCommerce store, and have successfully removed a significant portion of the errors. Now I need to remove/hide duplicate pages from the search engines and I'm wondering what is the best way to attack this? Can I solve this in one central location, or do I need to do something in the Google & Bing webmaster tools? Here is a list of duplicate content http://www.unitedbmwonline.com/?dir=asc&mode=grid&order=name http://www.unitedbmwonline.com/?dir=asc&mode=list&order=name
Intermediate & Advanced SEO | | SteveMaguire
http://www.unitedbmwonline.com/?dir=asc&order=name http://www.unitedbmwonline.com/?dir=desc&mode=grid&order=name http://www.unitedbmwonline.com/?dir=desc&mode=list&order=name http://www.unitedbmwonline.com/?dir=desc&order=name http://www.unitedbmwonline.com/?mode=grid http://www.unitedbmwonline.com/?mode=list Thanks in advance, Steve0 -
Pages On Subfolder Not Ranking
A subdirectory/folder on our website doesn't seem to rank for any keywords where the same type of pages on the same competition level keywords rank perfectly fine. For awhile the pages weren't getting indexed but were crawled regularly. Can't seem to figure the problem out.
Intermediate & Advanced SEO | | bprimeelitellc0 -
404 Redirecting to the home page
One of my clients that is managing their own server and website recently moved servers. Which then broke their custom 404 page. Instead of fixing this or putting the site back to the old server they redirected the 404 to the home page. I've been working on getting their 404's appropriately redirected, or old urls redirection using a 301 for a month or two. I read the HTTP Status Codes best practices. It just discusses usability. What technical seo back lash can happen?
Intermediate & Advanced SEO | | triveraseo0