Pontoon boats rankings...stumped
-
Recently fallen from 2nd to 5th with Manitou Boats website for the term pontoon boats - this is our money term. I can see eBay jumping us since they're a huge brand, but Avalon and Crest aren't even close by any metrics I can find. Really would like someone else's perspective on this...Anyone?
-
Ahhhh...yes, this is a big help. We've been working to get some of the site wide exacts down for a while (a few still showing in OSE have already been changed) - but perhaps we need to push this further. Sometimes you stand too close to a project and you need some other eyes. If we can swap out some of these sitewides with something a little more sensible hopefully that does the trick.
Sometimes you get into such a mode of link building you don't step back and take a look at the larger profile. Thank you, Mr. Mike Davis!
-
Look at your link profile as compared to Avalon. Avalon has a really clean Link Profile while a large portion of your links are suspect. You have links on link farms (boatlinks.com, http://zicosur.org/, and bcm.ru) and other domains that have nothing to do with your brand. Also, you have a ton of exact match anchor text links and I mean a TON. Also watch your keyword stuffing (you say Pontoon Boat 10 times on your landing page)
Overall, I wouldn't be overly concerned. Google does a lot of testing. Next week you might be back up to number 2. That being said, I would definitely work on your link profile.
I hope that helps!
-
I don't know why your rankings dropped but I think that you competitors have better title tags....
Avalon Pontoon Boats | Highest quality Luxury, High Performance
Pontoon Boat - Get great deals for Pontoon Boats on eBay!
Your title tag is sleepy.
You might get more clickthroughs if you change it.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Ranking all but lost after new content pushed
Okay, I thought I was following best practices. In our industry, electronic hardware, we were ranking well for a particular product line (/spacers) but we wanted to do better. We addressed several concerns that Moz found first; duplicate page titles, lack of meta-descriptions and overall lack of targeted keywords. We also took a new approach to add a better structure to our site. Instead of being presented with a list of part numbers we wanted the user to learn more about our products with content. So we added a /products page with content and a product specific page (/spacers) that is almost a definitive buyers guide. We are attempting to answer the questions that we think our customers find most relevant. Well our customers might find it relevant but Google sure didn't. After our deployment of new content our rankings for targeted keywords in Google fell from 10-15 to 80-95 As an open ended question, could somebody explain to me why our ranks fell off a cliff? Homepage: https://www.lyntron.com
Intermediate & Advanced SEO | | jandk4014
New catalog summary page: https://www.lyntron.com/products
New content with focus to rank high: https://www.lyntron.com/spacers TPdn6ym1 -
How does google decide who to rank 1 st ?
Let take a medical example. Flu symptoms How does google know who has the best answer ? Thank you,
Intermediate & Advanced SEO | | seoanalytics0 -
Wrong Pages Ranking
Good Afternoon We had an issue a while ago with the incorrect pages ranking in Google for some of our key terms. For example the page ranking for the term in Hotels in Spain was an individual information page for one particular hotel in Spain rather than the top level page which is optimised for "Hotels in Spain" The individual property page was ranking around 36-40 so we tightened up all the internal linking structure to ensure the term "Hotels in Spain" was pointing to the correct page and de-optimised the individual property page for the term. After a few weeks, everything seemed to be working and we were ranking top of second page for correct page however, ranking report today has reversed our good fortune and the incorrect page is ranking in a low position Any further suggestions or advise would be very much appreciated. Ideally, I don't want to remove the page that is ranking as it's still relevant for a search for that particular hotel
Intermediate & Advanced SEO | | Ham19790 -
My SERP Rankings are unbelievably inconsistent, how is it possible
Almost all of the keywords i track in moz's keywords ranking report show insane inconsistency. nearly all my keywords (according to moz's rank tracker history) were in the first or second rank for a week or 2 during the last 6 month.
Intermediate & Advanced SEO | | datawork
nearly all my keywords were nowhere in the top 5 pages in the weeks prior or after the week that the keyword was ranked at the top of the first page. I'm adding a image of an excel chart showing the ranking - each row is a different keyword, each column is a different date. 51 means 51+ (or - nowhere to be found in the first top pages) Could you please help me make sense out of this? How can it change so frantically? Thanks, eZDVEEW.png0 -
Mystery: Ranking in Amazon for a product page?
My client has a product on Amazon that has more reviews and better rankings. However, their competitor with less reviews and lower ratings are ranking #1 for our primary keyword in Google. Our product page doesn't even rank on Google, but I'm assuming Google doesn't want to display two results from Amazon. The only difference is they have 1 link pointed to the product page that has a small PA of 10 and DA of 15. Do you think this link could be the only thing making a difference? Should we start building more links to this product page in addition to their website? Any other tips to help our Amazon page rank?
Intermediate & Advanced SEO | | Stryde0 -
Losing Rank As A Result Of Domain Change
I have a client who is wishing to switch from an established, but unattractive domain, to a domain he just purchased that is more attractive. For example purposes, his existing site is "His-Company-Website.com" and the site he just purchased and wants to transfer to is "HisCompanyWebsite.com." The only difference is the old site has hyphens in between the words and the new one does not. He is not making this choice from an SEO perspective, but more of a "I don't want to keep saying all those hyphens when telling people about my website." But he said he doesn't want to lose his search engine rankings as a result. So he knows this won't necessarily increase his ranks, but doesn't want them to drop as a result. When speaking with him, I thought we could simply toss in a 301 redirect at the root level and pipe them over to the other site, but he wanted some actual proof. I went back to look at what I thought would be a similar case that I did earlier in the year (transferring from a .net to a .com) and noticed that we did see some rather substantial drops in at least traffic, so I am not so sure about this plan any longer. So my questions for my far more insightful colleagues... What would be your suggestion on this problem? Transition to the more user friendly domain or stick with the unfriendly domain? If he does elect to transition to the new domain, what all can I do to preserve his search engine rankings? Should a rankings and/or traffic drop be predicting when completing this? Thank you all in advance. Any other tidbits anyone has to offer would be great. Looking forward to your replies.
Intermediate & Advanced SEO | | ClayPotCreative0 -
Sudden rank drop for 1 keyword
A page of mine (http://loginhelper.com/networks/facebook-login/) was ranking in the top 10 for keyword (facebook login) and has been for at least 2 months, moving between 5th and 10th. Suddenly in the last 3 days the rank for the keyword dropped from 7th to 46th, yet none of the other keywords have been affected (they target other pages) and their ranks have continued to improve. I am trying to figure out what caused this sudden drop in the ranking of 1 page (the page has quality mainly text based content and isn't in the least bit shallow or spammy) I have been thinking perhaps a crawl or server error may be to cause leaving the page temporarily unavailable or with a big load time... Otherwise what could cause one page to drop so much so quickly whilst other pages improved their rank?
Intermediate & Advanced SEO | | Netboost0 -
Keyword Ranking Question
I have recently hired a SEO company to help with our keyword. My question is what are the best tools to use to verify what that are reporting. I can do an unpersonalized search, but I am likely still getting the my local results. I have been using the SEOmoz rank tracker in the past but for some reason it is not able to retrieve results over the past day or so. Are there any other good tools to check ranking for an exact url at the for non-localized, non personalized results? Thanks for the suggestions.
Intermediate & Advanced SEO | | fertilityhealth0