What is click2.scour, and why is it showing up as Referral Traffic in Google Analytics?
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I've noticed that a couple of my clients in the insurance industry have been receiving a pretty large boost in Referral Traffic from a source called click2.scour.com and click2.efacts.com. What surprises me most is that the traffic has a low Bounce Rate, a high Avg. Visit Duration, and is made up of 100% New Visits.
What is this? Why would they be getting so much traffic from these two sources all of a sudden?
Thanks in advance for your help!
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The traffic is starting to drop off... Weird. Thanks for your input!
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Interesting... without knowing anything about your site or looking at the Google Analytics account, it's hard to make a definite diagnosis. But the fact it's pretty evenly spread out over different cities within the same area, I would not be surprised if it's still only the same few users within the same organization/network who are viewing the site over and over. I'm definitely curious to hear if these visits continue to increase or if they all of a sudden drop off a cliff.
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The traffic is definitely coming from different cities in the area. It's actually pretty evenly spread. Browsers and operating systems are mostly the same with only a few variations.
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I believe it's some kind of browser redirect "virus" or exploit. So if your computer is infected, your search results pages will redirect to click2.scour.com or some other variation instead of Google's results. Then once a search result is clicked, like your site, it would be tracked as a referral visit from click2.scour.com instead of Google organic. I would normally assume this traffic is coming from the same user/person who frequently visits the site, so the fact you say it's 100% New Visits is a bit odd. Can you dig into the data further to confirm the traffic is coming from different ISPs/cities? And different browsers/operating systems?
Here is some more info on this kind of exploit - http://www.pchell.com/support/scour_redirect.shtml
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