Sitewide links causing problem
-
Hello,
I've had a couple of people look at the backlink profile for
nlpca(dot)com
and tell me that there were a lot of sitewide links with non-branded anchor text.
The spreadsheet is [here](http://thewealthymind.com/wp-content/uploads/2013/03/anchor-text.xls). Actually, because of our company name, all sitewide links have branded anchor text except for
http://www.iepdoc.nl
http://www.ionut-ciurea.comThe term "NLP" is not ranking for us, we should be on page 1 or 2. Also, we used to be sitelinked for "NLP California" and aren't anymore. Notice that "nlpca" splits into "nlp" and "ca" for California.
Could you look and see if it is just those 2 sites and if all we need to do is contact them to change to branded anchor text.
Or if it's something else to get back our rankings for "NLP" and our sitelinks for "NLP California"
Thank you
-
Hi Bob,
The first thing I looked for when visiting your site was a big "what is nlp" button, I really had no idea! Maybe google is thinking (or has started thinking) a bit like this for the search term nlp also? With the potential for local results etc mixed in it seems to me that the term could be a bit volitile in terms of rankings and your experience possibly hints at that.
I see the sitelinks you mention if I search for nplcalifornia with no space, but am not well aquainted with these expanded sitelinks and their finer points, maybe someone else?
I would still be wary of messing too much with those site wide links!
-
Hi Lynn,
Thank you.
We were on the first and second page of Google for the term "NLP" for years and years and only recently did we drop off.
Also, the "NLP California" search used to have us with those spread out sitelinks that took up 2 or 3 spaces.
-
I don't think changing the link text on those two sites is going to help much to be honest. If anything I would be tempted to try and reduce the amount of sitewide links, there seem to be a few.
A couple of things come to mind.
1. Why should you be ranking for NLP? I am searching from Europe and the first page has some heavy hitters (wikipedia, stanford U), some local(ish) results and a few nlp.something type sites that I guess might be your online competitors?
The term NLP is a bit ambiguous, It could be Neuro-Linguistic Programming, it could be Natural Language Programming (the Standford link) or it could be the NLP Theatre down the road. So if google is going to return results based on what it thinks the user intent is then you have a mix of local and 'what is NLP' type results which seems pretty reasonable.
So with that in mind, I'm not sure your site has enough 'What is NLP' type content to justify ranking on the first page and maybe that is something to consider in terms of adding content.
2. Sitelinks seem to come and go depending on the search term and who knows what else so I wouldn't worry too much if you are not seeing them right now. The good news is that searching for "NLP California" from where I am you are number one, sitelinks and all!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Total External Links
Hi There, I'm looking at my link profile and my Total External Links dropped uber dramatically back in April. Any way to figure out what the heck happened? My only idea is that this was around the time we launched a new version of the website but I'm not sure it corresponds exactly and anyway the domain didn't change. Possibly some urls did but all have been redirected. Any ideas? Thanks, site is www.nationalpardon.org
Moz Pro | | NationalPardon0 -
OK I'll try again.... Linking root domains and external links
I'm new to the crawl test tool, I think I know what is meant by external links and linking root domains but I need to check. If there are 500 external links and 50 linking root domains does that suggest the essentially those 500 links are coming from 50 root domains? If yes, then what would 1000 linking root domains and 100 links mean? Or am I completely wrong in my assumptions and if so, can somebody point me in the right direction? Thank you.
Moz Pro | | JemRobinson0 -
How can I correct this massive duplicate content problem?
I just updated a clients website which resulted in about 6000 duplicate page content errors. The way I set up my clients new website is I created a sub folder calles blog and installed wordpress on that folder. So when you go to suncoastlaw.com your taken to an html website, but if you click on the blog link in the nav, your taken to the to blog subfolder. The problem I'm having is that the url's seem to be repeating them selves. So for example, if you type in in http://suncoastlaw.com/blog/aboutus.htm/aboutus.htm/aboutus.htm/aboutus.htm/ that somehow is a legitimate url and is being considered duplicate content of of http://suncoastlaw.com/aboutus.htm/. This repeating url only seems to be a problem when the blog/ is in the url. Any ideas as to how I can fix this?
Moz Pro | | ScottMcPherson0 -
Competitive analysis of inbound links
I am trying to figure out how to best use SeoMoz tools to do some competitive analysis of inbound links. With the site explorer tool I can "compare Link Metrics" I see that a competitor is beating me on External Followed Links and Total Linking Root domains. I want to dig further into this data and see how these are distributed. What I am really after is which root domains are sending them the most links. Knowing that 20k of their links are coming from 5 specific root urls would be great to know. Is there anywhere that I can see this data. Ideal column headers would be: Linking Root Domain of Followed Links (from this root domain) Linking Domain Authority The ability to drill down from there into specific links would be mind blowing. Is there any way to browse this type of data in SeoMoz?
Moz Pro | | dantheriver0 -
Keyword Difficulty Tool Problems?
I was just using the keyword difficulty tool and for some reason, some of the keywords show "not enough data"...I'm not sure why this is the case because a few days ago, there was data... Anyway, is this because it take time for the tool to gather data each month, or is it because there's an issue with the GoogleAPI? Thanks a lot for your help!
Moz Pro | | simonmhchiu870 -
Strange Links in OSE
Hey seomozers, The most recent Linkscape update has created some strange links to our domain. They are links which when I navigate to are download links, here is one example: http://mirror.centos.org/centos/4.9/updates/x86_64/headers/kernel-largesmp-0-2.6.9-89.0.25.EL.x86_64.hdr Now this links has nothing to do with our site and I can't see how it would count as a link to our domain, can anyone shed some light on why these types of links are being crawled as a link to our domain? Thanks Nigel
Moz Pro | | NigelJ0 -
Link Building
Hi is there any free ways of link building where you do not use exchange link sites. Also are there any free tools and paid tools that you can use to increase your links to your site. I have a couple of new sites and i am trying to bring more traffic to them through link building and other methods and trying to find the best way of doing this. I have heard of people talk about free tools and paid tools but not sure which ones they are. any help would be great
Moz Pro | | ClaireH-1848860