Branded keywords
-
I'm trying to understand this concept a little further.
Say if I create a branded keyword, "dc widgets"
I then start to add keywords such as "maker" "toy" and apply the branded keyword to it.
Does this mean that they then become "maker dc widgets" and "toy dc widgets" ?
What purpose does branded keywords offer?
-
Howdy,
If your branded rule is "dc widgets", then yes - the phrases "maker dc widgets" and "toy dc widgets" will both be considered branded keywords.
Branded keywords are important for many different reasons. As opposed to non-branded traffic, branded keywords are an indication of true business visibility. If folks are searching specifically for your business, this is a good indication of health as opposed to random keyword searches.
Here's an excerpt from a post we published when SEOmoz introduced branded rules into the web app:
Keywords related to your brand tend to show up at the end of the conversion funnel, when visitors are already aware and interested. They’re more specific and unique, often based on company and domain names, key products, and variations/misspellings of those names and products. They aren’t subject to the fluctuations caused by search algorithms in the same way that non-branded keywords are. This makes them useful as indicators of long-term strength and popularity. For that reason, most sites should see a decent portion of traffic coming from brand-related keywords.
http://www.seomoz.org/blog/introducing-branded-keyword-rules-and-metrics
For better or worse, Google loves brands. The more branded traffic you receive the easier it is to succeed in other areas... typically.
-
Well branded keywords in SEOmoz have simple meaning... for instance you are receiving traffic from tons of different key phrases from organic, paid and other channels... in organic you are receiving traffic from different keywords some includes your company name and others will be the niche related information keywords...
Branded keywords are the keywords that contain your brand name so that you can get to know that how much traffic is coming on your website with your brand name and how much is coming from other organic key phrases...
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Moz page optimizer - avoid keyword stuffing
Hi Moz community, A quesiton about our dutch travel insurance website. Two weeks ago we had a ranking drop from 17 to position 35. The project is still fresh (we started in may this year). I quess penguin 4.0 didn't like our rapid linkbuilding. But we also receive a message in page optimization tool for keyword stuffing. When we analyze the homepage www.reisverzekering.net for reisverzekering (meaning travel insurance) Moz suggests to avoid keywords stuffing. But I dont understand, we don't use the keyword that much and Yoast doesnt give this message. How much key
Moz Pro | | remkoallertz0 -
Keyword rankings and main company tagline not matching
I have a question about keywords rankings and on page keywords. I don't rank very well for the keyword "Nutcracker". But, my tag line is "Your one stop Nutcracker and Ballet Gifts source". One of my most important keywords is "Nutcrackers" (see the s 😉 ) and I hot hit really hard in my rankings with the google algorithm update. Almost a 30 position difference from one day to the next. Am I shooting myself in the foot by having Nutcracker being in the forefront, even though my chances of ranking for that are very low as there is high competition with more actual "The Nutcracker" related content. I do have the word "nutcrackers" on my home page...but all of a sudden I feel like i'm wasting space, or I should have made the tagline "Your one stop Nutcrackers and Ballet Gifts source". It just doesn't sound as good. I just recently dove headfirst into SEO and moz, so I consider myself a noob, but I learn quite quickly. Thank you for your help! Esmee/Owner www.nutcrackerballetgifts.com 12-inch-nutcrackers-n1211-a.jpg
Moz Pro | | NutcrackerBalletGifts0 -
Can I export data from Keyword Difficulty on several keywords?
I know that you can export data from the tool when only analyzing one keyword. But can you also export Keyword Difficulty Score when there are multiple keywords? For example, like this: http://pro.moz.com/tools/keyword-difficulty/results.html?utf8=%E2%9C%93&keywords=SEO%0D%0As%C3%B8gemaskineoptimering%0D%0A&engine_id=112&commit=Run+Report Looking forward to your answer! 🙂
Moz Pro | | JonathanL910 -
Local Vs Organic Search Keyword Ranking
This isn't a question. It's a simple suggestion that I'm hoping will inspire a change at Seomoz. I love what this site does. What it helps us do as community. What it helps us achieve collectively. This suggestion is based on that love... I think we all can agree that the rankings between local reviews and organic reviews are very different beasts entirely. They should then be treated this way within the Seomoz data with separate reports. The vast majority of reputable small businesses don't care about national rankings, but would rather get to the top of the local charts with their 5-star reviews. Can you imagine the power of a report that is dedicated to helping you shape your client's results to achieve this? I like seeing the results of local in the keyword report, but we need a report dedicated to local search to make a difference in our rankings. With all of the recent chatter on local search, I'm surprised this isn't already available.
Moz Pro | | TheCTC0 -
On-Page Optimization Report: How Are Keywords Chosen?
Apologies if this has already been covered 100 times! Last month I set up a new campaign, and so far the On-Page Optimization tool has only crawled and graded three of my pages so far. I assume it takes time for more pages to be covered? But, here's my real question: I see that the tool is giving my pages grades based on certain keywords, but the tool itself seems to be deciding which keyword to use in grading each page. To use a made-up example, my example has a page about leather gloves, a page about wool mittens, and a page about cotton mittens. The last one is supposed to be optimized for the keyword "cotton mittens," but the tool is grading it based on how well it's optimized for "wool mittens." I can go into the drop-down at the top of the page and change the keyword that the page is graded on, and that gives me a new grade, but only for that instance. The next week, the tool is back to giving the page an F for "wool mittens." Is that because the tool decides that "wool mittens" is the keyword for which the page has the best chance of ranking, no matter what my intentions are? is there any way to permanently tell the tool that I want the page to target "wool mittens" as its main keyword? Thanks in advance for your help!
Moz Pro | | ScottShrum0 -
What does the "Internal Links" data in the Keyword Difficulty SERP report represent?
What does the "Internal Links" data in the Keyword Difficulty SERP report represent? Thank you! QocBS
Moz Pro | | richpalpine0 -
Keyword tool: SEOMOZ spacific month ? vs adword tool 12 month average but same data ???
Running a keyword analysis in SEOMOZ it shows my the folowing information "Local Search Volume (Dec)". I compared the data for the specific country , language and keyword with the adwords keyword tool and it exactly showed me the same numbers. The adwords keyword tool shows: "Local Monthly Searches: This column shows the approximate 12-month average number of search terms matching each keyword" http://support.google.com/adwords/bin/answer.py?hl=en&answer=25148 So if the numbers are the same in google keword tool and SEOMOZ why is SEOMOZ saying that for a specif month? If the data is the same one of both can not be right or probaly I didn't get the point. See screenshot: http://screencast.com/t/GyaaW7EkwV Thanks for help
Moz Pro | | n-media0 -
How do I delete a url from a keyword campaign
I have a couple of urls that are associated with the keywords in my campaign. They are no longer valid so how do I remove them?
Moz Pro | | PerriCline0