How Can I Rank My One Keyword ?
-
I read many places about never use the same keywords/anchor text this will consider as spam by google, so i want to know if suppose my main keyword is Indian bridal sarees than how can i give rank to that keyword, should i use the same exact keyword but in different format like bridal indian sarees or indian bridal sarees shopping something like that. Should i use LSI keywords in that keywords. Please help
Second, I also read some people saying they use 70% primary keywords and 30% LSI or generic words, so that mean if i have 10 articles so in 7 articles i have to give primary keyword and the rest of the 3 will be generic. Kindly please advice this also.
-
If you're going to target a specific keyword, here's what I'd recommend (and I'll answer you specific questions at the end, but Dana's already done a good job with that).
1. Ask why. Why do you want to rank for that keyword? Are you sure it's going to do for you what you want it to - which I assume is bring sales? Is your page set up to convert and create sales from visits for this keyword?
2. Study the current search results for that keyword. What is Google returning for results right now? Looks like it's most shopping pages. They've obviously determined this is a transactional or "action search" - someone wants to do something (buy Indian bridal sarees).
3. Have _one _targeted page that's optimized for that keyword: Indian bridal sarees - you need a page with all the on-page elements that make it clearly "about" that topic. Although a little outdatted, check out Rand's "Perfecting On Page Optimization" - DON'T obsess over this. It's a traditional starting point. Use Moz's <a>on-page analysis tool</a> to see if you're page is targeting the keyword. Again, don't obsess, but if you score an F, you may want to improve things.
Getting to your exact questions;
I read many places about never use the same keywords/anchor text this will consider as spam by google
You are most likely referring to the Penguin algorithm. Nowadays you should aim to have about 75% of your back link anchors to be branded and only 25% keywords.
The stuff you have read is not talking about the percentage of keywords on the page, or even the percentage on internal keyword anchors.
I think in general you are just mixing up back links and just general keywords on the website.
if i have 10 articles so in 7 articles i have to give primary keyword and the rest of the 3 will be generic.
Dana's right with this, I wouldn't pay attention to that at all. Just write your articles how you want to. Target keywords if you can, but don't obsess.
I would honestly focus more on - what's everything you can do to get traffic to those articles without Google? That's a whole other topic, but I think that mindset would be valuable when thinking of how to go about writing, and getting traffic to, your article content.
-Dan
-
whenever I an confronted with going off into the weeds trying to decide how to balance text/keywords on a page a always go back to non SEO thoughts
1.) What does a visitor want to do on this page?
2.) What Is my goal for them to do on this page?
Yes they have landed on your page for keyword 'Indian bridal sarees' but do they want to know what it is, buy it, rent it, get it cleaned..etc.
Write towards those questions and slide in keywords second. I know it's crazy and makes things harder.
-
Yes, use variations that seem natural.
Forget about 70-30 or any other algo methods. Write and use anchor text that seems normal and natural. Forget everything else. Period.
Why? Because tomorrow the algo is going to be different. Google's algorithm changes over 400 times a year and no one knows what it is. As a result, chasing it is a futile exercise. Be natural and interesting and you'll do great.
-
So you are saying, i will go with that variations ?
Second can you tell me about the 70-30% algo method ?
-
I'm probably going to take some heat for this answer, but it's just an honest answer, so I'm hoping the SEOMoz community will go gentle with me.
If your keyword is "Indian bridal sarees" and that is the best, most natural combination of those words, then for the sake of all that is holy in this world, use it. Don't make ridiculous iterations of it just because you think it's what Google wants.
Perhaps you could use these variations if you had to: "Indian bridal saree" - "bridal saree" - "wedding saree" or "Indian wedding saree." But if you start using anchor text that is like "saree bridal wedding" or "saree bridal Indian" I think it's just silly.
Take advantage of synonyms by all means, but don't feel like you have to start moving words around for your anchor text to the point of not making sense.
Does that help a little?
Dana
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Proper use of location in keywords
¿If I want to track keywords in a specific location, do I need to write the keyword with the location or only the keyword? For example: If I want to track the results of the keyword "hair salon" in a specific city, should I write "Hair salon in (city chosen) or only hair salon.
Keyword Research | | reginadelafuente0 -
Keyword Plan Of Attack
We have looked up our direct competitor to see what keywords they rank #1 for (aside from their own company name). We have narrowed it down to 3 that we want to focus on. Our plan is to build internal landing pages, external landing pages and beef up our content. Is that a good strategy to start or are we missing something?
Keyword Research | | IcarusSEO0 -
Which is the best youtube keyword tool ?
Hi i am in process of optimizing the youtube channels and i like to know which is the best tool for YouTube keyword research which can show search queries and other data something like google keyword planner.
Keyword Research | | NortonSupportSEO0 -
Identifying Keywords - Longtail
I need some clarification as to how exactly keywords work. I learned that I should focus on more specifically targeted long-tail keywords. However I am uncertain of how this actually works. Say I decide to use the longtail keyword "online dyslexia test for children". Will my page only be found by people when they enter that exact search term or will it also be found when people search for any of the other terms containing the same words? For example like all the phrases below: free online dyslexia test
Keyword Research | | EJDekkers
online dyslexia test
online dyslexia test children
dyslexia test online
dyslexia test
dyslexia testing
dyslexia test for children
dyslexia tests for children
free dyslexia test for children
test for dyslexia in children
dyslexia online test
testing for dyslexia in children
free online dyslexia test for children
free dyslexia test
online test for dyslexia in children
online dyslexia test free
dyslexia tests online
online dyslexia testing
test for dyslexia for children
how to test for dyslexia in children online
online testing for dyslexia
dyslexia online test for children
child dyslexia test
dyslexia test online free
free dyslexia test online
how do you test for dyslexia in children Also if I have a page that I optimize for "online dyslexia test free" can I create another page for "free dyslexia test online" or will this be creating competition? In other words are these both unique keywords that will independently rank. Last question about keywords is are they still important and what is the search volume you should be targeting with your keywords. (Allot of my long tail keywords only have around 20 monthly US searches) Thanks! Joy0 -
Way of including Keyword into content
Hi all! My website is that of a large 7 bedroom luxury villa in Barbados (www.bruadair.com). Now, I am having problems understanding how i can include my targeted keywords in to my content without it looking unnatural and disrupting the quality of the content. I wish to use the keyword phrase 'Large luxury villa in Barbados' however including this directly into on-page elements seems to look unnatural. My current content on my home page is as follows 'Bruadair is a large luxurious villa situated on the prestigious Platinum West Coast of Barbados, located in a beautiful tropical setting with gorgeous beaches just minutes walk away' I want to rank for this keyword however changing to 'Bruadair is a large luxurious villa in Barbados, located in a beautiful tropical setting with gorgeous beaches just minutes walk away' degrades the quality of the content... is there anyway i can get round this issue? I greatly appreciate any help/advice given to my problem! Thanks once again, T
Keyword Research | | Tmgale0 -
How to choose a Keyword
I searched around for this answer first but got information overload. I write a photography blog and tonight I will put up a post of photography from around Jiyugaoka Train Station. I will probably call the post Around Jiyugaoka Station or Around Jiyugaoka or something like that. I like in Jiyugaoka (a part of Tokyo) so I have other posts that I have keyworded for Jiyugaoka. What is the best way to determine what is the best derivative of 'Jiyugaoka Station' to choose for the best traffic? I assume I could enter them in to manually into the Keyword Analysis but is there is easier way that would give recommendations?
Keyword Research | | ShootTokyo0 -
Google keyword rankings
I show a MON icon (it looks like a calendar page) for all my google rankings. The icon is not clickable. Can anybody tell me what this is? Also, I use to be highly ranked in 100's of keywords in google now barely anything. The domain is several years old and has performed in well in the past. Can't figure out what is going on.
Keyword Research | | ecoscott0 -
No idea where to start with keywords
I have a friend who owns an IT business in Pennsylvania. I have been on the adwords tool begging for keywords that people are searching for and I am getting no search results at all. I have tried all types of combinations- IT consultant Pennsylvania IT consultant PA network solutions pennsylvania computer tech pennsylvania ...and many variations thereof. Does this mean that maybe just no one looks for this type of business on google? What would you guys do in this situation? Thanks!
Keyword Research | | GroundFloorSEO0