Canonical, 301 or code a workaround?
-
Hi,
Recently I've been trying to tackle an issue on one of my websites. I have a site with around 400 products and 550 pages total. I've been pruning some weaker pages and pages with shallow content, and it's been working really well.
My current issue is this: There are about 20 store brands of 6 products on my site that each have their own page. They are identical products just re-branded. Writing content for each of these pages has been difficult, as it's a fairly dry product too. So I have around 120 pages of dry content that is unique but not much different from one another. I want to consolidate but I am not sure how yet. Here is what I am thinking:
1. 301 - I pick one product page as the master, 301 all the other duplicate products to it and then make one page of great content that encompasses all of them. If the 301 juice gets diluted over time I might miss out on some long tails, but I could also gain a lot more from a great content page with 500+ words of really good content as opposed to pages with 150-250 words of just so so content.
2. Canonical - Similar to above. I pick a master page and canonical the other pages to it. Then I could use the great content on all the pages, and still have pages for the specific products. The pages might not show up in search engines but would still be searchable on my site.
3. Coded solution - In my CMS I could always make a workaround where the products still appear on the brands page (just their name with a link to the product page) but all the links direct to a master page.
I realize all the solutions are fairly similar, although I am not sure which is ideal. Option 3 is the most expensive/time consuming but it would drop my page total down to around 450 pages. For a while now (dating back to before Panda) I've been trying to get rid of the low quality and outdated product pages so I could focus on the more popular and active pages. Dropping my page total would also help in the SEO efforts as the sheer volume of pages that need links right now is high, and obviously the less pages I have the more time I can spend on each page (content and link building).
So what do you think? Should I do any of the 3, a combination of the 3 or something different?
Cheers,
Vinnie
-
Thanks for the quick reply. The pages aren't identical. I've managed to get 100-150 words of unique content for each but it's very dry and not great. I could certainly do better, but not on each page, only one or two.
I think I like the 301 idea. I 301 the pages, take the old ones down and bolster the content on the master page.
-
I agree with Steven, your best bet would be to canonical them all to the page with the best content.
-
Without actually seeing the site I would say that if you have product pages that are identical to canonical them to one main place. If they are listed in the SERPS 301 them if you are removing them. Even having a few different words can still show up as duplicate.The last CMS option might work, but again without seeing the site it is hard to judge.
Since I do a lot of url rewriting I ran into a similar issue and did 301's and canonical to the pages I wanted to show and things are much better.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Google-selected canonical makes no sense
Howdy, fellow mozzers, We have added canonical URL to this page - https://www.dignitymemorial.com/obituaries/houston-tx/margot-schurig-8715369/share, pointing to https://www.dignitymemorial.com/obituaries/houston-tx/margot-schurig-8715369 When I check in Google search console, there are no issues reported with that page, and Google does say that it was able to properly read the canonical URL. Yet, it still chooses the page itself as canonical. This doesn't make sense to me. (Here is the link to the screenshot: https://dmitrii-regexseo.tinytake.com/tt/MzU0Mjc0M18xMDY2MTc4Ng) Has anyone dealt with this type of issue, and were you able to resolve it?
Intermediate & Advanced SEO | | DmitriiK0 -
301 Redirecting from domain to subdomain
We're taking on a redesign of our corporate site on our main domain. We also have a number of well established, product based subdomains. There are a number of content pages that currently live on the corporate site that rank well, and bring in a great deal of traffic, though we are considering placing 301 redirects in place to point that traffic to the appropriate pages on the subdomains. If redirected correctly, can we expect the SEO value of the content pages currently living on the corporate site to transfer to the subdomains, or will we be negatively impacting our SEO by transferring this content from one domain to multiple subdomains?
Intermediate & Advanced SEO | | Chris81980 -
Technical 301 question
Howdy all, this has been bugging me for a while and I wanted to know the communities ideas on this. We have a .com website which has a little domain authority and is growing steadily. We are a UK business (but have a US office which we will be adapting too soon) We are ranking better within google.com than we do on google.co.uk probably down to our TLD. Is it a wise idea to 301 our .com to .co.uk for en-gb enquiries only? Is there any evidence that this will help improve our position? will all the link juice passed from 301s go to our .co.uk only if we are still applying the use of .com in the US? Many thanks and hope this isn't too complicated! Best wishes,
Intermediate & Advanced SEO | | TVFurniture
Chris0 -
301 from one site to another
I have two e-commerce websites and i'm going to remove some products from website as requested by a supplier and sell them only on one site. Is it a good idea to 301 redirect the pages from site 1 to site 2?? Thanks for your help
Intermediate & Advanced SEO | | Aikijeff0 -
Multiple 301 Redirects on the same domain name
Hi, I'd appreciate some advice ont he below. I have a website, say www.site.co.uk that has just been redesigned using a new CMS. Previously it had URLs in the format /article.php?id=123, the new site has more friendly urls in the format /articles/article-slug. I have been able to import the old articles into my CMS using the same article IDs and I have created a unique slug for each post. So now in my database, I have the article id (from the querystring) and a slug. However, I have hundreds of old URLs indexed by Google in the format /article.php?id=123 and need to redirect these. My plan was to do the following. 301 Redirect /article.php?id=123 to an intermediate page, in this case /redirect/123. On this intermediate page I would do a database lookup for the article slug, based on the ID from the querystring, create a new URL and perform a second 301 redirect to my new URL E.g. /articles/article-slug-from-database. Whilst this works and keeps the site usable for visitors the two 301 redirects do worry me, as I don;t want Google indexing lots of /redirect/[article id] urls. The other solution is to generate hundreds of htaccess redirect rules that map old url to the new url. The first solution is much cleaner, but the two 301's worry me. Will Google work this out on it's own, is there a better way? Any advice is much appreciated. Cheers Rob
Intermediate & Advanced SEO | | AmyCrompton1 -
How to decide on which site to 301 redirect
Hi there I'd like your opinions please! My client currently has their website at not-very-good-url.it which has a really good link profile they also have duplicate sites at: much-better-brand-name-url.it and much-better-brand-name-url.com but both these other sites have only a handful of links in. How important do you think a better brand url is? And therefore do you think it would be better to 301 to a better brand URL and take the risk that the link profile will get hit? Or leave the main site where it is and 301 the other two to it? Many thanks
Intermediate & Advanced SEO | | Chammy0 -
Is link juice passed through a 301 and a canonical tag?
Hi all, I am led to believe that link juice does not pass through more than one 301 redirect, however what about a 301 and then a canonical meta tag? Here is an example: subdomain.site.com/uk/page/ -> 301 -> **www.**site.com/uk/page/ www.site.com**/uk/**page/ -> canonical -> www.site.com/page/ Thanks,
Intermediate & Advanced SEO | | Further
Chris0 -
Canonical & noindex? Use together
For duplicate pages created by the "print" function, seomoz says its better to use noindex (http://www.seomoz.org/blog/complete-guide-to-rel-canonical-how-to-and-why-not) and JohnMu says its better to use canonical http://www.google.com/support/forum/p/Webmasters/thread?tid=6c18b666a552585d&hl=en What do you think?
Intermediate & Advanced SEO | | nicole.healthline1