Are Silos Still Important for SEO?
-
I am in the process of migrating www.nyc-officespace-leader.com from Drupal to Wordpress and my developer is of the opinion that it is not necessary to implement silos to achieve favorable ranking for competitive keywords.
I know a lot has changed in the last two years with Panda and Penguin. Is it SEO best practices to implement silos in the course of the redesign? Will this make a significant difference for SEO?
Thanks,
Alan Rosinsky
-
Silos do several things that make them valuable IMO:
First they allow you to control how pagerank(ranking potential) flows throughout your site.
They allow users to navigate your site much easily(imagine trying to navigate amazon if it wasn't in silos)
It makes internal linking easier because then you don't have to stretch to find a legit way to link all the pages within a silo
You can focus on specific keywords or keyword categories
Those are a few of the benefits. So yes I think they are still really valuable.
P.S. the majority of updates have been punishing people who are trying to game the system through content farms, anchor, texts, and other linkbuilding tactics. Good information architecture is still good information architecture.
-
In my personal experience I always find silos a positive strategy as long as its not natural and not overblown. I think it makes a user's experience more concentrated and in turn will help your on site time and make it easier for you to build links for a specific term.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Multi-Store SEO
I am currently developing a website which will have a multi-store function, i.e. one for US & ROW customers and one for UK & EU customers. The domain names will be along the lines of: Original domain: www.website.com UK & EU domain: eu.website.com US & ROW domain: us.website.com When a customer visits the website they will be redirected to one or the other depending on their location. Can anyone see any problems which this may cause in respect to SEO? I know there may be a duplicate content issue here also, how should I best deal with this?
Intermediate & Advanced SEO | | moon-boots0 -
Five best practice for SEO
Hello Everyone, I am new to SEO and need some help. I have 6 sites and I need to know what are the top 5 strategies for Off page seo. I mean the most important ones. Thanks Abie
Intermediate & Advanced SEO | | signsny0 -
Are backlinks the most important factor in SEO?
I have had an agency state that "Backlinks are the most important factor in SEO". That is how they are justifying their strategy of approaching bloggers. I believe there are a lot more factors than that including Target Market definition, Keyword identification an build content based on these factors. What's everyone's thoughts?
Intermediate & Advanced SEO | | AndySalmons0 -
Order of importance
Hi, From the screenshot below I have signed up to "Plan 1". I am not happy with the company and think I can do this better myself using SEOMoz. My questions are. Ignoring the one off tasks listed. Which of the Monthly tasks is the most important, which is the second most important etc? Is there any that can be ignored or are any now detrimental to SEO? Is there anything that is not on the list that maybe there should be? In summary I am trying to workout how hard and how much time and effort it will take to go it alone using SEOMoz for guidance? Inline images 1 In case the screenshot doesn't show, below is the Monthly tasks I get on my Plan. 5 x Themed Link Building (min PR2) 10 x Directory Submissions 4 x Blogs 250 words Content Copywriting 1 x Article syndicated 50 times Thanks Andrew
Intermediate & Advanced SEO | | Studio330 -
Domain name match and SEO
I was asked a question today and would like a second opinion on it : Knowing that Alex wants to rank for personnal training the question is, from a SEO standpoint, which domain name would you recommend me using and why : personnaltraining.com ( IS not available) Personnaltrainingalex.com alexpersonnaltraining.com alextraining.com trainingalex.com I have my idea on this, but I'd like to have your so we can share and discuss on that. Thanks !
Intermediate & Advanced SEO | | Catalyste0 -
List of Best SEO forums
Could I please get some input on a list of the best SEO forums out there besides SEOmoz? (Both mainstream and non mainstream)
Intermediate & Advanced SEO | | Luia0 -
How to be a good SEO optimizer while competing with a good ranked Bad SEO optimizer?
My keywords are very competitive. My on page optimization report gives A grade for all the keywords I want to target to my Root domain. But my root domain does not show up on search engines for those same keywords. So thanks to SEOmoz i have managed to understand the place I lack is good link building. My competitors have done lot of link building through spamming, commenting on blogs, directories etc. Now according to good seo, this is not right. What do i do? I get digging more in it, i realized that i am getting traffic mostly for less globally searched keywords. But my competitors get high traffic from well searched keywords. How do i cope with such competition? Thanks
Intermediate & Advanced SEO | | MiddleEastSeo0 -
What are the bing only SEO tactics?
Recently we realised that our client's SERPs were almost always lower on Bing.com and Bing (canada) when comparing with Google.com and Google.ca We want to know if there's different ranking or blocking factors for Bing and if someone had similar expriences. It would also be appreciated if you have releavent and trusted information on this topic, from blog posts, forums, etc. What are your thoughts on this?
Intermediate & Advanced SEO | | RichardPicard0