I noticed that my company owns a few exact match domains that are relevant to our business. Is it worth doing anything other than just redirecting them to our homepage?
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It turns out we own a few exact match domains that are relevant to our business. Is it worth doing anything other than just redirecting? (We have owned these sites for a long time, over 15 years.)
The keywords are moderate to low in traffic and moderate to high in competitiveness. (Right now they 301 to our main site.)
I know exact match is not as valuable as it used to be and that there are mixed opinions about microsites...
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I'm still getting great results from several EMD's that have very good content on them and which are updated regularly. My EMD's also do very well with Bing/Yahoo, who seem rank this signal higher.
I think you'd be ok if you found a unique purpose for the domains and put excellent content on them. In our case, we have some software products that solve some broad problems, but also several niche problems. We used the EMD's to focus the product content like a laser on the niche.
Google doesn't like EMD's with spammy content, but thankfully it still likes great unique content.
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Exact match Domains aren't as effective as they were 1 year ago. Matt Cutts made a Youtube video about this. http://www.youtube.com/watch?v=rAWFv43qubI This one is a little older.
Also, it depends on how much effort you have to put into marketing this domain. The only time when I think I would use an exact match domain would be if my site was ranking so high for all the keywords that I wanted to hog up the SERPS by taking slots #2 and #3.
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