Moz metrics / PageRank Incoherence
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I'm checking some domains/pages where I could acquire some links, but I'm seeing huge differences between Moz metrics and PageRank and I'm hesitant about the meaning of it..
Given that PR was updated recently, is it safe to assume tons of crappy inbound links or a penalization by Google?
Here is an example:
Page Authority: 60
Page MozRank: 6.0
Page MozTrust: 6.0
Domain Authority: 50
Domain MozRank: 4.0
Domain MozTrust: 4.0Google PageRank: 1
Any clues?
Cheers! -
Hi Cyrus, just saw this!
I was actually referring to homepages (should have clarified that), and I'm seeing it a lot lately.
This pages share two common factors, they usually have spammy looking link profiles, and they don't rank well for their main keywords.
I've been also seeing this on expired domains that have a huge amount of backlinks, one of my guesses is that they are being left to expire because of a penalization.
For the information I could find (not much really), it seems SEOmoz metrics are cumulative in nature, so you could have high metrics with tons of lousy links, right?
If that's the case, it's a great way to find out if a domain has been penalized or somehow demoted by Google, just by comparing the metrics, what do you reckon?
What else could be causing this kind of incoherence?
Thanks!
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Hi Branagan,
Great question! A big discrepancy between PageRank and page specific Moz metrics can indicate a penalty or algorithmic suppression of PageRank. That said, this is only one reason the difference can exist and it's best not to jump to conclusions without a deeper investigation.
The best thing to do is to examine the inbound links to the domain (using OSE or another tool of your choice) and try to find a reason why the site might be penalized.
I'd also check several pages across the site. Does the homepage also have a depressed PR? This might be a better indicator of a penalty than an interior page, where the flow of PageRank is less predictable.
So it's best, when you find this differences, to use them as a starting off point for further investigation, but don't rely on them exclusively.
Hope this helps! Best of luck with your SEO.
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I've been seeing similar metrics for a few months now, there haven't been any significant changes on the site.
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When was the last moz report pulled? Was there any changes made to the website ? I am assuming that you pulled a crawl on the website, right? Seems a little confusing
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