Why is this site at no.1?
-
In the last 2 months, a previously unranked/unheard of website jumped straight to no.1 position for a particular keyword when searched from USA and is even ranking over many other big brands or stronger DA/PA sites.
I did notice some very strange JavaScript popup links that are heavily keyword linked from the first mention of the keyword on the page content. What are they trying to do here?
Otherwise they don't seem to have much PA/DA or seo going on.
Why are they doing so well?!
-
It definitely does look "spammy/unnatural". What I mean is that it provides no useful content for visitors if it's hidden and looks like it's put there simply for the spiders. So I would say it's spamming (even though some items are ok to use solely for the spiders).
In this case, I would say in the short-term probably does not yield any significant positive results and in the long-term it will actually hurt them.
-
Thanks for your ideas. What do you think about this keyword stuffed on-page hidden popup code they're using - could it be that it is helping them?
There are over 20 of these with small variations repeated in the source code near the head. Is this not a kind of spamming?
div = document.createElement('div');
div.style.display = 'none';
div.style.position = 'absolute';
div.className = 'jsLinks';
div.id = 'jsLinks_travel to turkey';
div.onmouseout = function(ev) { jsHideDiv(ev, this); };
div.innerHTML = '<d< span="">iv class="jsWord">travel to turkey</d<>iv><d< span="">iv class="jsLink"> <a< span="">href="/travel-to-turkey/wedding-ideas/bodrum-hotels/destination-wedding/selected-venues-in-bodrum">Bodrum Hotels | Travel to Turkey | Travel to Bodrum| bodrum wedding | travel insurance|</a<> ></d<>iv><d< span="">iv class="jsLink"> <a< span="">href="/travel-to-turkey/turkey-tours/turkey-travel">Turkey Travel | Travel to Turkey | travel in turkey | turkey tours</a<>></d<>iv><d< span="">iv class="jsLink"> <a< span="">href="/travel-to-turkey/turkey-tours/travel-agent/why-choose-us">Travel to Turkey |Turkey Tours | travel agent | travel agencies</a<> ></d<>iv>';
document.body.appendChild(div); -
Typically a site that is previously unranked/unheard makes a sudden jump high in organics could be a number of reasons.
Two of these are:
1.) a high pagerank (let say popular) site gave you an inbound link from a popular page
2,) or a naturally high ranking (typically after launch) from Google that drops rapidly (called a reverse sandbox - positive indexing for initial period)
In this case 2 month is a long time so I expect it is #1 (#2 should have worn off by now). After looking at their link profile, I could not say #1 is the reason either.
So emarald is probably right, good on-page seo took the site there...
-
After a superficial look I couldn't see anything terribly wrong with it, it's just a bit over-optimized, but it has fare enough metrics, the keyword on the domain, a reasonable url structure and relevant content, so why shouldn't it rank well? It doesn't look like a highly competitive keyword combination. Also, if you say the site just jumped in, bare in mind that Google maybe testing it and it could go down soon enough.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
What tool can I use to find the top traffic-driving keyword for a batch of pages from multiple sites?
I thought I might be able to use Ahref's Batch Analysis for this, but that just gives stats on backlinks. I have a several lists of thousands of pages scraped for particular sets of keywords, but what I need is some way to automate fetching the biggest keyword that each page ranks for - biggest being the keyword that is estimated to drive the most organic traffic. Is there a tool out there that does something like this?
Competitive Research | | helenlorettahasan0 -
Is there a SEO Moz Competitor Analasys tool that will show me how many Vistors their site receives?
I'm trying to find out how much traffic a competitor gets. Is there an SEOmoz tool for this?
Competitive Research | | starkSEO0 -
Few backlinks, no social signals and PR of 1 in the #1 SERP. How is this possible?
Hello everyone, I've been busting my head now for a bit and for the life of me I can't understand how this website is ranked #1 or #2 for a moderately competitive keyword (45% According to the Keyword Difficulty Report). Anyone has any idea how is this possible or how are they doing it? Please note page and domain authority as well... Included: reports from SEOmoz and ahrefs Thank you in advance! With the purpose of protecting mi client's identity, I've hidden keywords and domains. Keyword Difficulty Report ahrefs_comp.png SEOmoz_comp.PNG
Competitive Research | | 7decode0 -
Confused about sites ranking when compared to each other
I'm looking at the keyword "snow guards" for two competitor websites: snogem dot com (SG) snoshield dot com (SS) I've been watching these two for about 4 months. SG stays in the top 5 SERPs consistently, while SS bounces around from 15-20 on Google. I've looked at the competitive link comparison and SS appears to have a much better link profile when it comes to DA. Page specific metrics in OSE show SS with a higher mozrank, moztrust, internal followed links, linking root domains, total linking root domains, and linking C Blocks. It appears to me that SG has many more links, but their links seem to be many site wide exact match keyword links, and paid for advertisements on a major site in the metal roofing industry. Honestly the linking profile of SG surprises me that they rank so much higher than SS after the Panda/Penguin updates. I have two questions: 1. When competing against these sites, should I model SG's link profile? I'm nervous to because of my previous statement thinking they will get hit with Panda/Penguin like updates. 2. What would it take to bounce SS to competing with SG on the first page? Is the number of links the only thing this site is missing, or is there something else to focus on.
Competitive Research | | kadesmith0 -
Looking for a recommendation for a site ranking comparison tool.
Hi, It seems that SEOMOZ provides only link ranking comparison with competators. I'm not conviced that this is valuable for my purposes as the comeption often has few links tool, probably the nature of the business.. First, is it worth trying to compare keyword ranking with competators? I think it is, but I'm not that experienced with SEO, especially with Wordpress/Buddpress sites. Second, any recommenations for a tool that will make this easier? Larry
Competitive Research | | tishimself0 -
How can I find the pages on my site with the highest page rank?
I have a lot pages on my site and I'm wondering if there is a tool out there that will find all the pages with the highest pagerank for me? Also, it would be helpful to find that on competitors sites as well. Any ideas?
Competitive Research | | shawn810 -
Analyzing Back Links - Says site A has back link to Site B but when I look at site B I can't find any back link to Site A. Why?
I am new to SEO Moz - It looks like incredible technology. I was playing around with different websites to see where they had back linked to see how it works. Looked at a site called racingsecretsexposed [dot] come and it said that it had dozens of links to www.ndesignstudio.com such as: ndesign-studio.com/blog/best-wordpress-sites?replytocom=893 with link anchor text "laying horses" but when I do a search for the company name, or the anchor text "laying horses", or the owner of the company's name on ndesignstudio.com - nothing appears. Why not? Isn't the back link anchored by the text laying horses, which should link back to the racing secrets website? Thanks
Competitive Research | | NewtoSEO900 -
How can a site rank higher when you beat them by A LOT on virtually every SEOMOZ factor?
Any insight into what's driving these results would be appreciated. Another site ranks #6 and we rank #22 on a keyword that scores 67% for "Keyword Difficulty", but we score significantly higher than them on almost every ranking factor including having nearly 10 times more backlinks along with higher PA and DA scores,etc. Here is a comparison from the Keyword Difficulty Tool report. Question: What could be going on? Factor and ranking comparison (us v. them) with our higher rankings are listed first. PA: 61 v. 39, mozRank 5,85 v. 4,54, mozTrust 6.00 v. 5.49, mT/mR = 1.0 v. 1.2, total links = 4,198 v. 90, internal links = 4198 v 90, external links = 275 v. 57, followed links = 4171 v 85, no follow links = 27 v 5, linking root domains = 46 v 30 on-page grade = A v B broad keyword usage in title: yes v yes broad keyword usage in document: yes v yes keyword used in url = no v no keyword used in domain = partial v no KW exact match - no v no exact anchor text links = 2373 v 13 %links w/ exact anchor text = 56% v 14% linking root domains w/ exact anchor text = 7 v 8 % linking root domains w/ exact anchor text = 15% v 26% partial anchor text links = 0 v 0 Domain Authority = 54 v 27 Domain mozRank = 5.4 v 3.2 Domain mozTrust = 5.8 v 3.7 DmT/DmR = 1.1 v 1.2 External links to domain 9261 v 63 Linking root domains to this domain = 355 v 33 linking c- blocks domains to domain = 267 v 30 tweets = 4 v 3 FB shares = 13 v 11 Google Plus one shares = 1 v 0
Competitive Research | | rickt0070