Changing Business Addresses
-
Anyone have a good local search "best practices" resource for advising a client who is changing business addresses (aside from cross your fingers).
For example, order of updating local citations (website first, google places, others).
Time frame for update to take effect? Other issues folks have faced in updating addresses?
I regularly follow David Mihm, Mike Blumenthal, & Andrew Shotland, I was just curious what the Moz community might be able to add.
Thanks.
-
Thanks Mike.
-
Thanks Ryan.
-
I recommend performing a local search audit and fixing as much as you can. Of course start with your website, Google, Yahoo and Bing. Then you'll probably want to submit to Localeze as well. I would still manually correct as much data as possible which you'll uncover as part of your local search audit. Instructions for the audit can be found here: http://www.localsearchtoolkit.com/blog/local-seo/how-to-conduct-a-local-search-audit/
Good Luck to ya!
-
I just learned that I'll be dealing with this issue next year and began thinking about it too. The vague strategy I formed was to update addresses in this order:
1. Website
2. Google Places
3. Yelp
4. LinkedIn
5. Then go over site logs to pick up the rest.
Its too bad you can't 301 a building huh?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Changing URLS: from a short well optimised URL to a longer one – What's the traffic risk
I'm working with a client who has a website that is relatively well optimised, thought it has a pretty flat structure and a lot of top level pages. They've invested in their content over the years and managed to rank well for key search terms. They're currently in the process of changing CMS and as a result of new folder structuring in the CMS the URLs for some pages look to have significantly changed. E.g Existing URL is: website.com/grampians-luxury-accommodation which ranked quite well for luxury accommodation grampians New URL when site is launched on new CMS would be website.com/destinations/victoria/grampians My feeling is that the client is going to lose out on a bit of traffic as a result of this. I'm looking for information or ways or case studies to demonstrate the degree of risk, and to help make a recommendation to mitigate risk.
Intermediate & Advanced SEO | | moge0 -
Change domain.com to www.domain.com - influence on linkbuilding, seo, etc.
Hello, Do you know what can happen when i change domain.com to www.domain.com? Will it have an influence to my link-building portfolio (external links to domain.com), position on google search, etc. Thank you for help.
Intermediate & Advanced SEO | | Reyzer0 -
Changing Brand and Domain Name - SEO Impacts
Hi everyone I'm hoping a few of you can help me out... We're an online-one retailer and we're currently looking at rebranding.
Intermediate & Advanced SEO | | piazza
This is for commercial reasons: Our current name is difficult for customers to spell It's not wholly representative of what we now offer We want to push offline and social marketing to help increase or DA In a nutshell, our current name implies 'cheap' and we're moving more upmarket.
Our DA is only 10, and a re-brand will make our brand more marketable.
A stronger brand and DA will help us climb up the rankings quickly - last year we ranked no 1 for a relatively competitive term before dropping a few places. In terms of current traffic: 30% is via SEO (we have a low DA but rank ok for certain phrases) 70% is via adwords We had our website redesigned last year and it performs well.
The idea is to have a new brand logo and colours and move to a new domain.
We will keep all our existing products and content. Please could anyone let me know the implications of this move?
What are potential pitfalls, and what will we need to do to alert Google?
I have read about 301 redirects, would these be required? As always, any help is very much appreciated. Many thanks Abs0 -
Why does our business directions page rank above business profile page
Hi All, We are having an issue at the moment where our business direction page is ranking above the main business profile page. Our website is zodio.com, similar to Yelp but for South East Asia. An example of each page is below: Business Profile Page - http://www.zodio.com/business/detail/126037914/chowking Business Directions - http://www.zodio.com/business/direction/126037914 On many of our long tail searches for particular businesses, the business directions rank above the business details. Does anyone have any idea of why this would happen? I have researched Yelp and they do not have this issue. A few search examples in Google are as follows (one is in Thai): agonos dental clinic เวิลด์ชาร์มมิ่ง kawanku elektrik I have been rattling my brain and search for answers but cannot find anything. The communities help would be much appreciated. Many Thanks, Neil W
Intermediate & Advanced SEO | | zodiothailand0 -
URL Structure Change - 301 Redirect - on large website
Hi Guys, I have a website which has approximately 15 million pages indexed. We are planning to change url structure of 99.99% of pages but it would remain on same domain. eg: older url: xyz.com/nike-shoes; new url: xyx.com/shopping/nike-shoes A benefit that we would get is adding a related and important keyword in url. We also achieve other technical benefits in identifying the page type before hand and can reduce time taken to serve the pages (as per our tech team). For older URLs, we are planning to do a 301 redirect. While this seems to be the correct thing to do as per Google, we do see that there is a very large number of cases where people have suffered significantly on doing something like this : Here are our questions: Will all page rank value will be passed to new url? (i.e. will there be a 100% passing of PR/link juice to the new URLs) Can it lower my rank for keywords? (currently we have pretty good rankings (1-5) on many keywords) If there is an impact on rankings - will it be only on specific keywords or will we see a sitewide impact? Assuming that we have taken a hit on traffic, How much time would it take to get the traffic back to normal? and if traffic goes down, by what percentage it may go down and for how much time. (best case, average case and worst case scenarios) Is there anything I should keep in mind while doing this? I understand that there are no clear answers that can be given to these questions but we would like to evaluate a worst case/best case situation. Just to give context : Even a 10 day downtime in terms of drops in rankings is extremely detrimental for our business.
Intermediate & Advanced SEO | | Myntra0 -
Changing from Wordpress to html
I am desperately hoping that someone can help with this enquiry. I set up a site www.drug-rehab.ltd.uk about two years ago, on wordpress. I was enjoying top four positions for my local search. Until, in my ignorant stupidity, I changed the site to html as the page load was about 15 seconds a page on wordpress. At the time I didn't redirect the pages - I assumed that they would be deleted and Google would update the changes quite quickly. I then employed an seo agency to try and fix the problem, and have been using these guys for about 6 months and there isn't any change in the seo, despite them creating the re-directs from the orphaned pages 6 months ago. This are low competitive keywords. I can find the indexed pages by URL on Google. i.e. http://www.drug-rehab.ltd.uk/drug-rehab-buckinghamshire.html But I can't find the keyword phrase 'Drug Rehab Bedfordshire' etc anywhere. I wrote to Google for page reconsideration and they told me that it doesn't have any spam penalties against it, and there is nothing to consider. Does anyone please have any ideas how I might be able to revive this site? Many thanks Chris
Intermediate & Advanced SEO | | Tiedoctor0 -
Old and New Google Places Address Update or Create?
Working on SEO for client who is at a new address. Luckily? there are no google reviews attached to the old addresses (there 2). Should I try to update one of the old ones? Or should I just go ahead and create a new listing? What are the pros and cons of each decision.
Intermediate & Advanced SEO | | greenhornet770 -
How Will This Google Change Effect Us?
http://online.wsj.com/article/SB10001424052702304459804577281842851136290.html
Intermediate & Advanced SEO | | alhallinan0