Structured Data - Best Practice?
-
I'm currently contemplating implementing ratings on some of our products.
Using schema.org what would be the best approach if I have several languages for a product? Can I use the same review setup on these two pages?
www.spamfighter.com/SLOW-PCfighter
www.spamfighter.com/SLOW-PCfighter/Lang_ESIs it possible to do static structured data or does the rating system have to be present and possible to rate?
I noticed that Rank Tracker has a system where it's hardcoded and links to reviews.
-
Hi Tom
You understood it perfectly, I'm aware that some are taking advantage of this system and I'd prefer not to be targeted as one of those as Google will strike down on these down the road.
Good idea with with native reviews on specific language and a combined rating across with hreflang.
Thank you for your help it's greatly appreciated.
-
Thank you for that well explained and documented approach. I'll begin to see how this most effectively can be implemented.
The use of hreflang is as you say an essential part and actually hadn't given it that much thought (shame on me).
Again thank you!
-
Hi Philip,
I'd invite studying what a site like Booking.com does, because it can offer you the answer you are looking for.
For instance, we have the hotel Residence Michaela in Milano Marittima, and it is listed in the Italian and English version of the site:
If you, then, use the Structured Data Testing Tool by Google, then you'll see how both have the aggregate rating (you must be logged in Google to see the links here below):
Those Booking's pages of the Residence Michaela have a link to the Review pages (click on the "Good 7.3"):
The two reviews' pages work differently. The Italian one presents first the reviews in Italian, which are the big majority of them. The English one, instead, presents first the ones in English, and just after the ones in Italian or in a language different from English.
Substantially they are doing what Rank Tracker does, somehow, and what Tom Anthony suggested in his answers.
The use of hreflang in the reviews' page is essential if you are going to present the same reviews, even if ordered differently.
I hope this helps you.
-
Hi Philip,
I am not sure I understand this part of your question "does the rating system have to be present and possible to rate?".
You don't need to have anything on the page that enables someone to leave a rating/review in order to use structured markup on those ratings/reviews.
I would recommend using an approach combined with rel-alternate-hreflang to link the various product pages in different languages together.
My approach would be to give the star rating (marked up with http://www.schema.org/AggregateRating) gathered across all reviews for that product (in any language). Then on each different language page I'd show the reviews that are in that language (http://www.schema.org/Review).
I have never handled this exact situation, but that feels like the right way to approach it. What do others think?
-Tom
-
Bump
I thought you all were so intelligent and helpful
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
When products are discontinued- best way to handle pinned or googled images
What do you lose by deleting a product and it's images from an e-commerce site? We have many product images with pinterest pins and shares or that show up on google images searches. Our site is an active American craft gallery with jewelry, art and handmade gifts from about 300 different artists. Most products are made in small quantities others are 1 of a kind. So we often have products selling out. Most items are organized by artist. Are there good practices to follow that will best keep our social media presence and links? I'd also like to stop buying extra space for all those images on my server Thanks so much Stephen
Branding | | stephenfishman0 -
Best Resources for taking Facebook and Google Plus to the next level
Hello, I'm doing some research on Facebook and Google Plus. I have more experience with Facebook. I'm going to do my own research, but what do you guys think is the best articles or videos for taking Facebook and Google Plus to the next level? My goals are to engage and promote for Ecommerce and Informational sites. Low budget. Thanks, Bob
Branding | | BobGW1 -
Hosting videos on your own website versus youtube - which is best?
_Hi Folks, __simple question - We are creating a highly shareable video __to gain links/shares/traffic/google love for our site _and want to know if its worth hosting it on youtube i__n any circumstances.? We have the bandwidth to host it for sure. Cheers, Tom
Branding | | tomnivore1 -
What is the best way to market/raise awareness about new clothing products?
We are an Outdoor Clothing Company that designs our own range. We primarily sell through Retailers & distribution networks, but around 2 years ago went online. We update our collections twice a year, and we really struggle to get attention and awareness of our new designs. Can anyone recommend the best practice for getting newly launched products successfully "marketed"?
Branding | | Target-Dry0 -
I am changing the name of my company and would like to know best practices for SEOmoz
YES you made a good point my main problem is I have been signed up under a different domain name then what my company will have so the domain name will be new I am changing my brand, name, logo, site with SEOmoz been kind enough to have given me credit for the link and other links what's the best way to go about trying to keep some of my previous rank (301?) I would appreciate any and all information. I am I apologize English is not my first language I am sorry about any miscommunication
Branding | | BlueprintMarketing0 -
Law Practice SEO with Multiple Lawyers
I am working with a friend of mine who is a lawyer. He has one partner and a couple of other lawyers at the firm. The attorneys each have their own Twitter, Facebook, Linkedin ,Youtube and other social media accounts. I am trying to create one brand, which is the name of the law firm. Question 1: It would make sense to me to create all social media accounts under the law firm name. Would you agree on this? I'm worried that users wouldn't use the company facebook page if they are used to communicating to the attorney through their personal accounts. Maybe I should put the social media links for the firm on the home page only and then put the individual social media links next to the attorney profile page? Question 2: The firm has been posting Youtube videos but under one of the attorney's names. I have 16 new videos they want posted and they asked me if they should be posted to a new company name channel (yet to be created) or post them under one of the attorneys accounts? I think that most attorneys might look out for themselves ahead of the Firm. If they ever change jobs, they don't have a built up social profile if everything is listed under the firm name. Maybe the way to go would be to help optimize both the attorneys personal profiles and then the firm? Thoughts?
Branding | | Czubmeister0 -
Best Way To Get Twitter Followers
What does the forum think the best way to get Twitter Followers is? I'm talking from the perspective from a fairly unknown brand where there's no obvious reason for someone to follow.
Branding | | PeterAlexLeigh0 -
What are the best ways to improve/trigger "Brand Signals"?
Google considers some companies "brands" or stronger "brands" than other sites. What are the best ways to show Google you are an actual brand, not a fly by night eCom?
Branding | | zachc_coffeeforless.com0