New to SEO - Best Practice Example
-
I am new to the SEO world and I have been using the tools SEOMoz provides. I was doing some research and happen to find this website:
http://www.futuresimple.com/lead-tracking-software/
I noticed that their sitemap does not contain all of the links that are located at the bottom of the page. Also when you click one of the page on the bottom that you are taken to a landing page and it forces you to their software page.
Community feedback - do you think this is a good techique to do something like this or can you please provide me a some other good examples for a niche/smaller website?
Thank you.
Denny
-
Everett,
That is a great answer and specifically what I am looking for. The main reason I asked that question is because I working on a niche type site they are where there are 5-8 long tail keywords which people search for the product I am working with.
I was thinking of creating a 2-3 long tail keyword and have specific page focused with that specific long-tail keyword exactly like they have done.
Again - thank you for the feedback and great help!!!!
Denny
-
Hello Dsmolinksi,
It is very common for sites to link to pages from the footer that they don't include in the header navigation. Typically the header navigation is reserved for the most important pages. Also, the landing page you want to show a visitor who searches for "lead tracking software" may not be the same page you want to send a visitor to if they arrived on your home page, and some sites that are designed specifically for online lead generation conversions may want to keep the visual aspect very simple so they can funnel visitors exactly where they want them to go in order to improve conversion rates. Using footer links allows them to link to their topic-specific content without adding complexity to the site's primary navigation.
I do not see that they are doing anything wrong since the content on those pages seems to be well-written, unique, not overoptimized and somewhat useful. Where you need to be careful is making thin "doorway" pages, which is similar to this tactic but taken to a level of useless absurdity where you have a page optimized for slight keyword variations or geographic areas that doesn't provide the visitor with unique, useful information but is solely designed to capture search traffic for that specific keyword variant.
The site above is making full use of keyword optimized landing pages for search engine traffic, but in my opinion I don't think they have crossed the line into "doorway" page territory.
-
Chris,
I totally understand what you are saying. I was just trying to understand their reasoning on they setup their website with the various landing pages and the links on the bottom of the page and no top links on those landing pages.
-
Let me make it simple and better.You are talking about too many on page links and if I make it really specific too many footer links.Populating any area with large number of links is not a great idea but menus and footers sum on what you have on your site.
Check out this site.This is one of the biggest Article site in the world.
They have around 200+ onpage links.Too many onpage links are not allowed but around 100-125 is fine.Right now the site have 40-60 so its not bad.Make sure you do not make it go that big so that the Google start believing these guys are manipulating to have too many internal links.Make sure you do not cross the limit I mentioned above.Right now its fine.
-
Everett,
The main website http://www.futuresimple.com has a couple of top navigation links. The footer contains a number of links on the bottom right that when you click on them that they do not have header links.
Those pages do rank very well for the keywords they are looking to rank. For example:
"lead tracking software" http://www.futuresimple.com/lead-tracking-software/
My Question is: By having not have links on the top of the page and exact targeted keywords really help rankings or is this just how they choose to setup their SEO landing pages?
-
Hello Denny,
I am afraid I don't completely understand your question. I do not get "forced" anywhere from the footer links. I arrive at the URL I would expect to arrive at when I click on them. Were you being redirected to somewhere else? Or were you just commenting on the fact that all of these pages have a similar design with the "Sign up now" image and link on the right side of the page?
It is not uncommon for html sitemaps to only include popular pages. Also, these sitemaps may not get updated when new pages are added. It does not appear to me that they are trying to hide anything
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Is there any BAD SEO implications to acquiring backlinks from customers?
What would be the negative aspects to sending customer's requests for a backlink in conjunction with asking how their experience with us was? Backlinks are one of the toughest for our niche industry to acquire and this seems like one of the best angles to cover, since we have .edu , .mil , .gov , and many bigname companies making purchases from us. Would if be wrong to offer a small 5% discount during their next purchase if they create a backlink with us? Or if we added a " Customer's we've served " section including their logo or text link? Thank you! I hope you're all having an awesome day / week / month!
Link Building | | Deacyde1 -
Seo For Amazon!
I have been working on seo for amazon and was wondering if anyone in the community can share some tips with me around seo for amazon products?
Link Building | | DavidKonigsberg1 -
How relevant are citations to SEO?
'How much do citations help your seo in view of the direction that google seems to be headed where content is king? Should the citations not be relevant to your site?'.
Link Building | | arthureray0 -
Should I dicard them in my SEO estrategy?
Hi there! Some of you guys told me that I shouldn't concede too much priority to the directories in my linkbuilding stratregy. But should I incorpore it (In case it has a little impact in SERPs) or directly discard it as it has NO influence at all, what would it be more important quantity or quality? Could it have more impact a directory with PR 7 as 100 directories of PR 3 or below? Thanks
Link Building | | juanmiguelcr0 -
Fake SEO Site
What do you think of this site? This is the top, number ranking site in Halifax, UK. No authority, no backlinks and high keyword density considering the low amount of content. http://www.maknetic.co.uk/ Search term is SEO Halifax. How is it number 1? There's nothing in it and no user value at all!
Link Building | | littlesthobo0 -
How to make a Blog for SEO?
I just create blog then review my product in my post with put the keyword and link back to my product. So if you have more detail please tell me and strategy. I would like to see case study. Sometime I read some blog I just know but I can not implement that for successful.
Link Building | | taradmkt0 -
SEO in multiple languages
I'm doing SEO for an apartment rental web-site. We have one web-site for each destination. And for some (popular) destinations we have a separate domain for some languages. For instance: http://www.barcelonacheckin.com/en for English and http://www.barcelonacheckin.com/fr for French In another destination we have http://costabrava-ok-apartment.com/en for English and http://www.location-costabrava.fr/ for French. We have good result with the separate domains for languages. But I'm facing two problems: We do not get any progress in the ranks in English in any Web-site There's a lot written about SEO in English and there are many opportunities to build relevant links. But we are out of sources for eg. French. Our SEO routine exists of participating in forums on famous travel web-sites, guest post exchange with our blogs, link exchange and presence in Social media. Can anybody give us some suggestions?
Link Building | | jereprieto0 -
An SEO companies position
One worrying thought following a meeting with a friend in the Poker industry was when he told me he heard some rival companies tried to spam other sites with paid listings a few years ago ? Does this happen all the time ? Also could it happen in other industries ? I was worried when hearing this news and then thought about an SEO companies position in all of this. Could an SEO company be falsely blamed for this sort of behaviour ? Is it is better to cover these things in contracts with customers.
Link Building | | onlinemediadirect1