Multiple Sites Vs. Single Site
-
We're a growing law firm looking into expanding into different practices of law. The question we're running into is should we create new sites for our different practice areas or add them to our current site?
If we create multiple sites we have to divide our linking building efforts, but if we maintain everything under a single domain will be harder to be considered an "expert" on each section of law and get ranked well in each category?
Any insight would be greatly appreciated.
-
Thank you for the fantastic advice gentlemen!
-
Lawrence, it won't be harder to show you're an expert with a single domain vs. two domains. Remember, it's not to Google that you have to show your expertise, it's to your audience. Google recognizes that your audience sees you as an expert when they share, comment and link to your content. Now, wrangle all them lawyers up and keep 'em all on one domain--and tell them to invest in good writers, it'll be worth it.
-
Let me start out by saying the answer below is PERSONAL PREFERENCE:
I would keep everything in one site and separate by menu items and sub menu items. I assume that the content won't change as much unless the law changes. This will make your seo pushes more efficient and make your domain more of an authority as well as the potential to have several niche categories connect to you (contextual).
However, this would be a long term strategy that would not yield immediate results, so you have to question whether or not you need immediate results/is your website currently bring business, or are you willing to wait for the website to start converting.
I hope that helps somewhat with the decision making process.
-
You are correct in saying that you would have to divide your link building efforts if you have multiple sites. If you use subdomains, you would get some of the value of linking across all of your sites; however, I don't think that would be good necessarily for your example.
I would suggest that you have landing pages specific to each category of law, then subpages under each landing page that are pertinent to that specific category.
For instance, you could have a Family Law page, which would then have subpages of Divorce, Child Custody, Child Support, Adoption, etc. You could still very well rank well for each of your categories and subcategories.
I would think that your clients would think you were experts in each of your category pages, but I am not too familiar with lawyering
Hope this helps.
Mike
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Block Links From Spam sites
can you block links from other websites?ie: links backlinking to your site, causing a high spam score.
Link Building | | Socialdom0 -
One or multiple backlinks from business profiles?
Hi, When building diverse backlinks to a website it's often possible to place one, or several, links in the business profile on a directory or social platform such as https://www.broadjam.com/Scambler, https://coub.com/scamblermusic, https://issuu.com/scamblermusic or https://soundcloud.com/scambler. Typically I would only add one backlink to these profiles (and that would be to the home page) but I often wonder if I should take the opportunity to add several links to internal pages and blog posts. Am I missing an opportunity to add more backlinks and spread out the link juice, or could multiple backlinks within short profiles be considered spammy? Any advice would be helpful. Thanks.
Link Building | | JCN-SBWD1 -
Links from spam sites
Hi! Thank you in advance for your help. Few months ago we suffered a content spam attack. Now, We have discovered that we have imbound links pointing the spam content from external spam and untrusted sites. Could be this affect our ranking? In this case... How can we notify to Google that we refuse these imbound links? Cheers, Luis
Link Building | | delcerro0 -
Reposting Blog posts on 3rd party sites
We have a few informational blog posts that are valuable to some readers. We have posted them in our blog but were contemplating posting them on 3rd party blogging websites such as Blogger, Squidoo, etc.. Ideally we would continue to maintain these accounts with multiple blog posts, but would all be reposts of the original blog. These are not half english blog posts just hoping to gain a better Google rank. They will provide value to the readers who might not be finding their way to our website directly. Is posting these blog posts on the 3rd party websites, linking back to the original article and maybe some products that are related to the specific document going to negatively affect our rankings due to the duplication of the content?
Link Building | | wishmedia0 -
30,746 Links from One Site to Our Site
I learned this morning in our Google Webmaster Account about a website has 30,746 links to our website. Both our website and their site present information related to plastic materials, so in essence they complement one another. However, is having that massive amount of links from one site to ours a bad thing and should we use Google Disavow? Also, they have a PR3 while our site is PR5 (not sure if that matters much).
Link Building | | Prospector-Plastics0 -
Are site profile links from sites like Quantcast still a Google friendly quick win?
I heard one of the speakers from Link Love suggest getting an easy high PR link from Quantcast.by creating a site profile page. What is everyone's opinion on the value of this type of link when blended with other types of link building activity. Low, Moderate? What is the best way to find these types of link profile opportunities? Any one have a good list?
Link Building | | Clicksjim0 -
Blog. vs /Blog
I need to be able to explain to a client the difference from an SEO perspective between Blog. vs /Blog. www.website.com/Blog vs Blog.website.com The client wants to know which one will help there website with SEO. I belive both will but /Blog will more. I'm looking for a tangible answer only centered around this subject. Thanks,
Link Building | | cfield_splashmedia.com0 -
Risks with sharing my original content with other sites
We write our own unique content to our blog a few times a week. The content is written by professionals (doctors and such) and carries a bit of authority. We periodically get requests from other websites who want to post our content on their blog. We also find that some people will just go ahead and use our exact content (often with a link attribution), without asking permission. Is there any risk of us not getting credit for being the original source of the content if others use it in its entirety?Are there other risks? And more importantly, what should we do to make sure we're getting the SEO credit we deserve? Some ideas which have been discussed that may or may not have credence: Only let others use the exact content well after we've been crawled, so we'll be seen as the first publisher Only let people cite the introductory paragraph, with a link allowing them to read more at our site (with good anchor text) Require people to summarize our story, with a link for the full story Any thoughts would be appreciated. Thanks!
Link Building | | OneMedical0