Order of importance
-
Hi,
From the screenshot below I have signed up to "Plan 1". I am not happy with the company and think I can do this better myself using SEOMoz. My questions are. Ignoring the one off tasks listed.
Which of the Monthly tasks is the most important, which is the second most important etc?
Is there any that can be ignored or are any now detrimental to SEO?
Is there anything that is not on the list that maybe there should be?
In summary I am trying to workout how hard and how much time and effort it will take to go it alone using SEOMoz for guidance?
In case the screenshot doesn't show, below is the Monthly tasks I get on my Plan.
5 x Themed Link Building (min PR2)
10 x Directory Submissions
4 x Blogs
250 words Content Copywriting
1 x Article syndicated 50 times
Thanks
Andrew
-
Hi Tom,
Thanks for the reply. What do you mean by Social Signals?
Andrew
-
I wouldn't forget about articles completely, just make them compelling and only market them on proper blogs or websites, not article directories etc.
Invoicing itself may not be that compelling, but invoicing is an integral part of any online business. Therefore, it is not too much of a leap for the user or especially Google for you to produce engaging content on business practices, small business advice etc. Business advice could be a huge market to explore. There won't be a problem producing content across the business niche for a company offering your product, I wouldn't think.
The algorithm itself does not differentiate between "exciting" or boring content, but it will take notice of social signals (which are more likely to be present in engaging content) and will also take notice of a page with rich media, such as images or videos.
Hope this helps and feel free to pop in with any more questions!
Tom
-
Hi Tom,
Thanks for the response. So I am 100% clear, what you are saying. Would this be a good plan of attack? Get the site A graded by SEOMoz tools. Forget about directory submissions unless they are top notch. Forget about articles totally. Once the site is A graded concentrate on the Blog content and make it a) interesting to our users b) add keywords into the blog as per LSI blog writing techniques.
Incidentally we are an online invoicing company which is a fairly dull subject to blog about, any ideas how to make our blog interesting? And is it more important that google finds it "interesting" from a SEO point of view rather than humans?
Thanks
Andrew
-
No worries Andrew. Here's my feedback.
You would be able to do this per month quite easily. The problem is that you shouldn't do any of it. At least not in this matter.
Directory submissions - I would can altogether. The value of the link you will get from a directory is already weak, but what we have seen in 2013 so far are a lot of directory links being devalued. Taking the time, and possibly money, to submit to directories is just a waste to me. It's a favourite of bad companies because it is quick and scalable. You should remember that there are no quick wins in SEO, or at least very few of them.
If you absolutely must use directories, have a look at the SEOMoz directory list. Look for the ones that specialise in your niche/industry.
"Themed Link Building" - I don't even know what that would entail. The fact they are judging it by PR, an outdated, inaccurate and easily manipulated metric, worries me quite a lot.
Article syndication - just no. It reeks of laziness, duplicate content and will offer little to no value whatsoever.
If I were you, I'd concentrate with your website first. Ensure that everything is in order with your own house and that you're targeting the right keywords before you continue. Here are some really useful audits you can carry out:
SEER Interactive Audit Checklist
Keyword audit guide from Zazzle Media
I mentioned before that there aren't many quick wins when building links. If there are any to be found, you can definitely find some at PointBlankSEO. Read their Link Building Resources guide and also the complete link building strategy guide. Both are extremely detailed and the second link also includes a tool that gives the estimated time for completion, which could be useful for you.
After that, I'd always look at producing some great content, both for your own site and for guest publications. Make your website exceptional by producing content for your industry that has never been seen before. Keep your best content on your own site. If you're looking for content partners, don't look at PR. Don't even look at PA/DA. Look at how engaged their audience is, how active they are on social media and relevant it is to your industry. MyBlogGuest is a quick stop for some resources, but you'll have more luck jumping into the communities where your audience appears, such as Facebook, LinkedIn and Google+. Identify key influencers in your industry via FollowerWonk and strike up a genuine connection.
This is just a brief summary, but I hope these links help set you on your way.
-
Hi thanks for the feedback I didn;t realize it hadn;t shown. I have updated the question.
-
Hi Andrew
The screenshot hasn't been attached, could you try again or list the tasks here?
The fact that it's a preset plan makes me pessimistic to begin with.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Importance of external links in 2018
How important are external links in 2018. How much of a percentage do they represent when deciding to rank a page. I imagine it depends on the query but I was wondering it if 10 % of of 60 % ? My feeling is that with good content you can get on almost any query on the 1 st page without links because that would be too penalising to small business if they had no possibility to rank with just content. Looking forward to getting some feedback.
Intermediate & Advanced SEO | | seoanalytics2 -
Linking Same Page using Important Keyword as Anchor?
I have came across sites that links to same page from a textual part using their topmost keywords. What is the benefit of linking same page using anchor as keywords to the same page? Does it give SEO benefits?
Intermediate & Advanced SEO | | welcomecure0 -
New site. How important is traffic for a new site? And what about domain age?
Hi guys. I've been building a new site because i've seen a real SEO opportunity out there. I'm a mixing professional by trade and so I wanted to take advantage of SEO to help gain more work. Here's the site: www.signalchainstudios.co.uk I'm curious about domain age. This site fairly well optimised for my keywords, and my site got pretty good content on it (i think so anyway). But it's no where to be seen on the SERP's (link at all). Is this just a domain age issue? I'd have though it might be in the top 50 because my site's services are not hard to rank for at all! Also what about traffic? Does Google want to see an 'active' site before it considers 'promoting' it up the ranks? Or are back links and good content the main factor in the equation? Thanks in advance. I love this community to bits 🙂 Isaac.
Intermediate & Advanced SEO | | isaac6631 -
URL Keyword Structure and Importance
Hey Guys, I've done quite a bit of research on this but still can't decide what the correct answer is, so was hoping the Moz community might be able to give some clarification. Say I have a URL **www.yourdomain.com/product/domain-names **is there any benefit in changing my site's backend structure (a relatively lengthly process) so the URL can read **www.yourdomain.com/domain-names **without the 'product' slug? I understand keywords in the URL can have a small impact on SEO, but does the positioning to this degree play any part? Any advice would be great.
Intermediate & Advanced SEO | | paragongroup
Cheers.0 -
How important is a good "follow" / "no-follow" link ratio for SEO?
Is it very important to make sure most of the links pointing at your site are "follow" links? Is it problematic to post legitimate comments on blogs that include a link back to relevant content or posts on your site?
Intermediate & Advanced SEO | | BlueLinkERP0 -
Company name often shows in anchor text (important keyword phrase within), can this impact ranking?
Hi everyone, My company is called "Hawaii Job Engine" - www.hawaiijobengine.com - and many sites that link to my site use my company name as anchor text "Hawaii Job Engine". I have heard Google may devalue a certain keyword phrase if used too often in anchor text. Does this mean I may, over time, get a poor ranking for the term "Hawaii Job" since that phrase is part of my company's name. Or, will search engines easily notice it is my company name and therefore it will not have a negative impact on rankings? Example: if the anchor text leading to my company's homepage is company's name 95% of the time (on authoritative sites) could this be an issue? I don't know the %, but just to establish if there may be in % levels to keep in mind. thank you, Kristian
Intermediate & Advanced SEO | | knielsen1 -
How important is the number of indexed pages?
I'm considering making a change to using AJAX filtered navigation on my e-commerce site. If I do this, the user experience will be significantly improved but the number of pages that Google finds on my site will go down significantly (in the 10,000's). It feels to me like our filtered navigation has grown out of control and we spend too much time worrying about the url structure of it - in some ways it's paralyzing us. I'd like to be able to focus on pages that matter (explicit Category and Sub-Category) pages and then just let ajax take care of filtering products below these levels. For customer usability this is smart. From the perspective of manageable code and long term design this also seems very smart -we can't continue to worry so much about filtered navigation. My concern is that losing so many indexed pages will have a large negative effect (however, we will reduce duplicate content and be able provide much better category and sub-category pages). We probably should have thought about this a year ago before Google indexed everything :-). Does anybody have any experience with this or insight on what to do? Thanks, -Jason
Intermediate & Advanced SEO | | cre80 -
Duplicate content via dynamic URLs where difference is only parameter order?
I have a question about the order of parameters in an URL versus duplicate content issues. The URLs would be identical if the parameter order was the same. E.g.
Intermediate & Advanced SEO | | anthematic
www.example.com/page.php?color=red&size=large&gender=male versus
www.example.com/page.php?gender=male&size=large&color=red How smart is Google at consolidating these, and do these consolidated pages incur any penalty (is their combined “weight” equal to their individual selves)? Does Google really see these two pages as DISTINCT, or does it recognize that they are the same because they have the exact same parameters? Is this worth fixing in or does it have a trivial impact? If we have to fix it and can't change our CMS, should we set a preferred, canonical order for these URLs or 301 redirect from one version to the other? Thanks a million!0