What advantages does Wisita (video hosting) give over using YouTube?
-
I am currently undertaking a review of how we use video on our website and I am wondering what advantages Wistia provides over using YouTube?
My current stance is that we would use Wisita for our high-production value videos, and YouTube for videos embedded within our content pages so we can make use of the playlist functionality.
If anyone can provide insight into this, I would be most grateful.
Thanks in advance,
Chris
-
Hi Tom
This is great. Thanks for the quick response, the article really helps too.
Thanks again!
Chris
-
Hi Chris
One of the big, big advantages hosting with Wistia has is because your are self-hosting the content, you can help the webpage the video is on to rank, along with having a rich snippet appear in search. With embedded YouTube videos, more often than not the video and the snippet goes straight to the page itself, causing a loss of traffic. Self-hosting prevents this and also keeps a video surrounded by relevant content.
Embedding videos and getting rich snippets in search is a huge benefit and one well worth looking into. With that in mind, I gone only point you towards Phil Nottingham's excellent guide on the Distilled blog. You can find it here:
http://www.distilled.net/blog/video/creating-video-sitemaps-for-each-video-hosting-platform/
Hope this helps Chris!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
I Use them 100%, but The 5-star review system is archaic
The 5-star review system is archaic. Let me first say that 5-star reviews are a successful part of my eCommerce strategy and also everyone I know that is successful as well. Why are they out of date? When you look at something with a total of 400 four-stars reviws on Amazon, what does that tell you? Almost nothing if you don't read why it was not 5 stars. It could be something Amazon automatically fixes and you don't care about. Thus it's 5 stars. It could be an issue you really care about. It's now more like 3 stars or the real 4 stars. Different products have different types of things that cause less stars, not always obvious, good, or bad. Thus I propose a new system, one that you can read the rating and know what it means. It's called 3-Levels 5-Stars. It would vary per industry. For shoes it would be, like: Walking Shoe Sold Online 1. Matches Fantasy of Style I want: 1-5 2. Logistics Like cost and if it was broken on arrival: 1-5 3. Usability, Usefulness, Durability: 1-5 The goal is for 80% of the people to not have to look any farther than the three-level five-star system. Otherwise, everybody has to read every four-star review to know for sure what's up with that product. Same with 3 stars. 4 and a half stars. Just expand the little 5-star thing the world's got going to include three categories. You could also have a variation statistic for those that don't know that 4 reviews isn't a big enough set not to have variation in outcome, but that's only an extra addition.
Social Media | | BobGW0 -
Will using display:none; to hide images hurt SEO?
A popular trend among bloggers right now is to hide their long images for social media (Pinterest) using the code. This makes it so that when a reader clicks the Pin it browser button, the long image still shows up but is not displayed inside their post. Also note that the alt description for Pinterest marketers are always keyword rich, board line keyword stuffed. I've read this article from Google on hiding text and images https://support.google.com/webmasters/answer/66353?hl=en but not sure if this practice fits inside that scope. What are your thoughts? Will this hurt SEO?
Social Media | | klhill0 -
How to use Social backlinks in SEO.
Do you integrate Social backlinks into your SEO? If so please describe how you use Social backlinks in your SEO.
Social Media | | Green.landon0 -
Pinterest and cloud hosting
Hi We have our images hosted on amazon cloud to speed up the site but we are having problems with pinning our images on pinterest. We can only pin them from the cloud host url which looks really bad and also doesnot send any traffic to our site. Any suggestions?
Social Media | | copyfaxes10 -
How do your direct social media to use another picture when the web site is shared?
I set up a web site to raise funds for my nephew(www.helpmatt.org) and social media randomly picks a picture on the share. Unfortunately this picture is from happier times and sends a different message than we would like to prospective contributors. Is there a way to set the picture that is used when this web site link is shared on social media? www.helpmatt.org
Social Media | | Ron_McCabe0 -
Which FREE tools do you use for Facebook Page analysis?
Hello. Could you tell me, which free tools do you use for analysing Facebook Pages? It should connect with FB Insights. (no just information from "outside") thanks a lot 🙂
Social Media | | mysho0 -
Youtube shows vs playlist
Which is better for YT search? Any benefits to one or the other? Should I do both?
Social Media | | webfeatseo0 -
Does anyone know of a good place where I can make or have an iframe hosted for a page tab on Facebook?
I just want a simple place that will host an image for the tab. I don't want it to look cheap or tacky (obviously) Any suggestions?
Social Media | | hwade0