How to use Social backlinks in SEO.

[Green.landon]

Do you integrate Social backlinks into your SEO? If so please describe how you use Social backlinks in your SEO.

[PatrickDelehanty]

Hi there

I am going to echo Martijn's question here - it's kind of hard to follow what you mean.

For me, making sure information on your social profiles are up to date, correct, and verified helps search engines connect information back to your brand's online presence.

If you want to track the performance of your social platforms you can take a look at Social Analytics, tagged URLs for posts, Buzzsumo for performance and competitor research, and Followerwonk for Twitter analytics.

I would also make sure you learn more about Facebook Insights and Google+ Insights so you can learn more about your performance on those platforms.

Again, you're not using social for link building, you're using social to build brand awareness and engage directly with your target audience. You're humanizing your brand.

Hope this helps a bit! Good luck!

[Martijn_Scheijbeler]

What exactly do you mean with social backlinks? Social is obviously a part of our 'link building' but more to get more attention to our posts hoping that they'll start linking to it.