How "Assisted Conversion value" is calculated on Google Analytics?
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Hi guys,
Can any of you tell me how the Assisted Conversion Value is calculated under Assist Interacion Analysis?
For the channel Direct, we have
Assited Conversions: 6
Assited Conversion Value: 451,59
Last Click or Direct Conversions: 10
Last Click or Direct Conversion Value: 786,54
Assisted/Last Click or Direct Conversions: 0,60
How the value 451,59 is calculated?
Thanks.
Regards
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Diego,
It's rather simplistic, really. GA will look at all conversions that had the direct channel within the user's conversion path. For any that has at least one occurrence of 'direct', it will apply the full value of that conversion to the tally of "assisted conversion value". It will only apply that full value once, say, if direct appears 10 times within that single conversions path.
direct -> organic - > direct -> ppc leading to sale of $100 product
would give direct $100 of credit in assist.
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Hi Diego,
Check out this page where there is a rundown on the numbers:
https://support.google.com/analytics/answer/1191204?hl=en
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