Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
What is the best way to optimize/setup a teaser "coming soon" page for a new product launch?
-
Within the context of a physical product launch what are some ideas around creating a /coming-soon page that "teases" the launch. Ideally I'd like to optimize a page around the product, but the client wants to try build consumer anticipation without giving too many details away. Any thoughts?
-
Thanks for our laugh for this morning Mike. We had no idea we were ranking for that!
-
Keri's example of Moz's "top secret project" is a good one.
If you Google "top secret project" they are appearing at the bottom of the second page SERP.
-
Just signed up
-
I wouldn't know. Never have heard of a company that ever tried to give out any teases when anything new is coming along.
-
The tricky part is the client wants to keep the product a "secret". They don't want to create the product page as the teaser URL, since the optimized URL for the new product would reveal the new product itself.
I agree with your approach, but I the trick here is going to be optimizing a /coming-soon page that then redirects to the new product page a week or two before the launch.
-
Not knowing the product kind of makes it difficult to go on that; however, some of these ideas may work.
I would create a landing page for the physical product, then additional pages optimized around the product launch:
- [product name] Release Date
- [product name] Specifications or Specs
- [product name] News
- [product name] Price
- [product name] Pre-order
- [product name] Price
- [product name] Sneak Peek
- etc.
Create a landing page that is specific to any question that a visitor would/could have about the product.
Does that help/give you some ideas?
Mike
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
New Subdomain & Best Way To Index
We have an ecommerce site, we'll say at https://example.com. We have created a series of brand new landing pages, mainly for PPC and Social at https://sub.example.com, but would also like for these to get indexed. These are built on Unbounce so there is an easy option to simply uncheck the box that says "block page from search engines", however I am trying to speed up this process but also do this the best/correct way. I've read a lot about how we should build landing pages as a sub-directory, but one of the main issues we are dealing with is long page load time on https://example.com, so I wanted a kind of fresh start. I was thinking a potential solution to index these quickly/correctly was to make a redirect such as https://example.com/forward-1 -> https:sub.example.com/forward-1 then submit https://example.com/forward-1 to Search Console but I am not sure if that will even work. Another possible solution was to put some of the subdomain links accessed on the root domain say right on the pages or in the navigation. Also, will I definitely be hurt by 'starting over' with a new website? Even though my MozBar on my subdomain https://sub.example.com has the same domain authority (DA) as the root domain https://example.com? Recommendations and steps to be taken are welcome!
Intermediate & Advanced SEO | | Markbwc0 -
Best Practices for Title Tags for Product Listing Page
My industry is commercial real estate in New York City. Our site has 300 real estate listings. The format we have been using for Title Tags are below. This probably disastrous from an SEO perspective. Using number is a total waste space. A few questions:
Intermediate & Advanced SEO | | Kingalan1
-Should we set listing not no index if they are not content rich?
-If we do choose to index them, should we avoid titles listing Square Footage and dollar amounts?
-Since local SEO is critical, should the titles always list New York, NY or Manhattan, NY?
-I have red that titles should contain some form of branding. But our company name is Metro Manhattan Office Space. That would take up way too much space. Even "Metro Manhattan" is long. DO we need to use the title tag for branding or can we just focus on a brief description of page content incorporating one important phrase? Our site is: w w w . m e t r o - m a n h a t t a n . c o m <colgroup><col width="405"></colgroup>
| Turnkey Flatiron Tech Space | 2,850 SF $10,687/month | <colgroup><col width="405"></colgroup>
| Gallery, Office Rental | Midtown, W. 57 St | 4441SF $24055/month | <colgroup><col width="405"></colgroup>
| Open Plan Loft |Flatiron, Chelsea | 2414SF $12,874/month | <colgroup><col width="405"></colgroup>
| Tribeca Corner Loft | Varick Street | 2267SF $11,712/month | <colgroup><col width="405"></colgroup>
| 275 Madison, LAW, P7, 3,252SF, $65 - Manhattan, New York |0 -
Redirect wordpress from /%post_id%/%postname%/ to /blog/%postname%/
Hi what is the code to redirect wordpress blog from site.com/%post_id%/%postname%/ to site.com/blog/%postname%/ We are moving the site to a new server and new url structure. Thanks in advance
Intermediate & Advanced SEO | | Taiger0 -
Why does Google rank a product page rather than a category page?
Hi, everybody In the Moz ranking tool for one of our client's (the client sells sport equipment) account, there is a trend where more and more of their landing pages are product pages instead of category pages. The optimal landing page for the term "sleeping bag" is of course the sleeping bag category page, but Google is sending them to a product page for a specific sleeping bag.. What could be the critical factors that makes the product page more relevant than the category page as the landing page?
Intermediate & Advanced SEO | | Inevo0 -
Using hreflang="en" instead of hreflang="en-gb"
Hello, I have a question in regard to international SEO and the hreflang meta tag. We are currently a B2B business in the UK. Our major market is England with some exceptions of sales internationally. We are wanting to increase our ranking into other english speaking countries and regions such as Ireland and the Channel Islands. My research has found regional google search engines for Ireland (google.ie), Jersey (google.je) and Guernsey (google.gg). Now, all the regions have English as one their main language and here is my questions. Because I use hreflang=“en-gb” as my site language, am I regional excluding these countries and islands? If I used hreflang=“en” would it include these english speaking regions and possible increase the ranking on these the regional search engines? Thank you,
Intermediate & Advanced SEO | | SilverStar11 -
De-indexing product "quick view" pages
Hi there, The e-commerce website I am working on seems to index all of the "quick view" pages (which normally occur as iframes on the category page) as their own unique pages, creating thousands of duplicate pages / overly-dynamic URLs. Each indexed "quick view" page has the following URL structure: www.mydomain.com/catalog/includes/inc_productquickview.jsp?prodId=89514&catgId=cat140142&KeepThis=true&TB_iframe=true&height=475&width=700 where the only thing that changes is the product ID and category number. Would using "disallow" in Robots.txt be the best way to de-indexing all of these URLs? If so, could someone help me identify how to best structure this disallow statement? Would it be: Disallow: /catalog/includes/inc_productquickview.jsp?prodID=* Thanks for your help.
Intermediate & Advanced SEO | | FPD_NYC0 -
Is it a bad idea to have a "press" page and link to press mentions of our company?
We've recently been getting quite a bit of press. Would it be wise to create a "press" page and link to mentions of us or would this devalue the links on the press pages as Google may think they reciprocal?
Intermediate & Advanced SEO | | JenniferDacosta0 -
Dynamic pages - ecommerce product pages
Hi guys, Before I dive into my question, let me give you some background.. I manage an ecommerce site and we're got thousands of product pages. The pages contain dynamic blocks and information in these blocks are fed by another system. So in a nutshell, our product team enters the data in a software and boom, the information is generated in these page blocks. But that's not all, these pages then redirect to a duplicate version with a custom URL. This is cached and this is what the end user sees. This was done to speed up load, rather than the system generate a dynamic page on the fly, the cache page is loaded and the user sees it super fast. Another benefit happened as well, after going live with the cached pages, they started getting indexed and ranking in Google. The problem is that, the redirect to the duplicate cached page isn't a permanent one, it's a meta refresh, a 302 that happens in a second. So yeah, I've got 302s kicking about. The development team can set up 301 but then there won't be any caching, pages will just load dynamically. Google records pages that are cached but does it cache a dynamic page though? Without a cached page, I'm wondering if I would drop in traffic. The view source might just show a list of dynamic blocks, no content! How would you tackle this? I've already setup canonical tags on the cached pages but removing cache.. Thanks
Intermediate & Advanced SEO | | Bio-RadAbs0