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    4. What is the best way to optimize/setup a teaser "coming soon" page for a new product launch?

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    What is the best way to optimize/setup a teaser "coming soon" page for a new product launch?

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    • GSI
      GSI last edited by

      Within the context of a physical product launch what are some ideas around creating a /coming-soon page that "teases" the launch. Ideally I'd like to optimize a page around the product, but the client wants to try build consumer anticipation without giving too many details away. Any thoughts?

      1 Reply Last reply Reply Quote 0
      • KeriMorgret
        KeriMorgret @Mike.Goracke last edited by

        Thanks for our laugh for this morning Mike. We had no idea we were ranking for that!

        1 Reply Last reply Reply Quote 0
        • Mike.Goracke
          Mike.Goracke @GSI last edited by

          Keri's example of Moz's "top secret project" is a good one.

          If you Google "top secret project" they are appearing at the bottom of the second page SERP.

          KeriMorgret 1 Reply Last reply Reply Quote 1
          • Mike.Goracke
            Mike.Goracke @KeriMorgret last edited by

            Just signed up 🙂

            1 Reply Last reply Reply Quote 2
            • KeriMorgret
              KeriMorgret last edited by

              I wouldn't know. Never have heard of a company that ever tried to give out any teases when anything new is coming along. 😉

              Beep!

              Mike.Goracke 1 Reply Last reply Reply Quote 1
              • GSI
                GSI @Mike.Goracke last edited by

                The tricky part is the client wants to keep the product a "secret". They don't want to create the product page as the teaser URL, since the optimized URL for the new product would reveal the new product itself.

                I agree with your approach, but I the trick here is going to be optimizing a /coming-soon page that then redirects to the new product page a week or two before the launch.

                Mike.Goracke 1 Reply Last reply Reply Quote 0
                • Mike.Goracke
                  Mike.Goracke last edited by

                  Not knowing the product kind of makes it difficult to go on that; however, some of these ideas may work.

                  I would create a landing page for the physical product, then additional pages optimized around the product launch:

                  • [product name] Release Date
                  • [product name] Specifications or Specs
                  • [product name] News
                  • [product name] Price
                  • [product name] Pre-order
                  • [product name] Price
                  • [product name] Sneak Peek
                  • etc.

                  Create a landing page that is specific to any question that a visitor would/could have about the product.

                  Does that help/give you some ideas?

                  Mike

                  GSI 1 Reply Last reply Reply Quote 0
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