In-page Optimization check list....
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Hey, Mozzers
I have a question about optimizing a web-page. I was just having a conversation with our web developer about optimizing our website and which changes would make the most difference in affecting the SERPs as far as on-page optimization goes.
I was explaining to her we wanted to optimize our pages in the following levels (ranked most important to least important):
- <title>: key word laden </p> <p>2) <H1> : key word in <strong>bold</strong></p> <p>3) page content: keyword laden as well</p> <p>The idea was to have three or four layers of keywords on the page. I work for a real estate brokerage and the context was the actual page of the property listing. So in this case, the keywords would be the address of the property. She explained to me that the the H1 tag is more important than the title tag.</p> <p>Does this ring true with you guys?</p></title>
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Happy to be your backup
P.
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Yea,
Thanks Paul. This is exactly what I thought . I just needed someone in my Amen corner
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Bzzzzt! Wrong answer
Your developer, I mean.The meta-title tag is a significantly stronger ranking signal then the H1 tag will ever be. In addition, the meta-title is what shows up in the SERP (search engine results page) so having it well-crafted is critical to getting the searcher to click when the page does come up in the results.
There's obviously a lot more to on-page optimization than this, but you have the correct general order of importance.
You're also going to have to fit optimisation of the meta-description in there too. It's not a ranking factor but is also critical to enticing searchers to click on your listing on the results page.
Paul
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