Cleaning up anchor text profile
-
Hello,
I've got 2 questions:
I've narrowed down the most important anchor text to change in this spreadsheet (note the legend)
We're not ranking like we used to for a few keywords including the main keyword "NLP"
(1) Should we remove the links from the 3 directories and the one sitewide footer link or should we change to branded anchor text?
The names of our company are
NLP and Coaching Institute of California
NLP and Coaching Institute
(2) Thus, I think "NLP California" will not work as branded anchor text even though some people call us that. Correct?
-
First thing to do is truly determine if you really need to remove those links, and second is to determine what your brand is. Start by reading this post by Marie Haynes earlier this week: http://www.seomoz.org/blog/the-difference-between-penguin-and-an-unnatural-links-penalty-and-some-info-on-panda-too
If NLP California is your brand and what people call you, most likely there is no problem having links to your site with anchor text NLP California.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Do crawler reads ahrefs tag which is just a text written in html form ,not a hyperlink or blue text, ?
i recently posted a back link but it didnot turn into hyperlink but just a html ahref tag, does it give any link equity? does it behave as a link because its not clickable?
Algorithm Updates | | calvinkj0 -
Do the back-links go wasted when anchor text or context content doesn't match with page content?
Hi Community, I have seen number of back-links where the content in that link is not matching with page content. Like page A linking to page B, but content is not really relevant beside brand name. Like page with "vertigo tiles" linked to page about "vertigo paints" where "vertigo" is brand name. Will these kind of back-links completely get wasted? I have also found some broken links which I'm planning to redirect to existing pages just to reclaim the back-links even though the content relevancy is not much beside brand name. Are these back-links are beneficial or not? Thanks
Algorithm Updates | | vtmoz0 -
301 redirect to URL plus anchor tag???
Hi - my company has just had a site redesign completed, and our "old" site we have landing pages for a full product line. The new design has taken the content from those landing pages and placed them into one long scrolling page. We currently rank well on the "old" landing pages but now all that content is contained in a single page with anchor tags throughout attached to the headings. Can you set up 301's to anchor tags? Example: old site www.mysite.com/products/automotive/auto-parts.html new site: www.mysite.com/products/automotive#auto-parts
Algorithm Updates | | Jenny10 -
Clean up of Links, What to get rid of?
We have been cleaning up our back office and preparing our .com domain to take all our future traffic and have got into a debate about how far to clean up the old past links. We have not ever had a penalty on the site as far as we know, but did once get the site taken offline by Google as they thought it was a malware site back in March this year. They put it straight back up and running in 5 hours, but was very strange as it is an amazon-webstore retail site. We are not sure why Google thought (edit: typo) this, so just in-case we have been combing through the historical links and now started to disavow any links we cannot get removed manually. So far just a couple of sites that have no relevance to our retail business. However, the debate we have been having is around Directory listings: Should we get rid of these too? Gut reaction is Yes, based on the need for quality relevant links for the end user, but then some are passing proper links to relevant sections of our site albeit in a directory format. Dmoz comes to mind Any thoughts? Bruce.
Algorithm Updates | | BruceA0 -
I think my inbound link anchor text looks un-natural to google - How to fix?
Hi all, For a bit of back ground see this question i posted recently: http://www.seomoz.org/q/lost-over-65-of-organic-visits-since-sept-please-help From the responses there and looking into my backlinks and my competitors i can see an issue with the anchor text on my inbound links... nearly all keywords and very very few brand names etc... From what i can gather (using open site explorer) the page in question has: 1100 inbound links from 900 domains These use 90 different anchor texts 106 of these links use my brand / website name in the anchor text These 106 links are spread over 18 domains (73 from 1 directory) About 5-10% of the links are from directories, the rest are from what i would describe as "proper websites" From my very limited knowledge of this, the issue is my brand / website should have a far higher ratio of links using it as the anchor text then any keyword... which as you can see from the above is not the case... If it wasnt for that 1 directory there would only be 33 links with my brand from over 1000... I need to start fixing this, but was wondering how to start... Below are a list of options i could try, i have no idea if these would help or hinder, any advice you could give on the potential affects of below options would be very helpful: Options (the below are hypothetical, i have no idea if i will be able to get it done - Just thinking out loud here): Get as many as possible of the "directory" links removed Remove keywords from 50-60% of links and replace with branding Or Try to add branding to 50-60% of the anchor texts something like [Brand] + [keyword] Forget about whats been done previously / changing it will not help in anyway / and focus on branding in anchor text for any future link building? Thanks James
Algorithm Updates | | isntworkdull0 -
Did The Last Google Algorithm Update, Hit sites with poor anchor text?
My content is quite strong within my niche, so I ranked well, but last month my rankings plummeted. On closer examination and scrutiny I discovered my anchor text needed updating. Has anyone else seen this happening in the last four weeks?
Algorithm Updates | | simonberenyi0 -
Backlink profile
Hi there Thanks for everyone here for their posts. As a newbie (with dozens of SEO providers asking me to pay them!), I was wondering if there's a preferred / better backlink profile to target in light of Panda/Penguin. I get a lot of companies offering 1000's of profile creations, which seems worthless to me! Surely certain types of links (local vs international), blogs, articles etc, have more value just through the fact that they offer something to the user who sees it (and hopefully that something is sticky, high quality content!) I understand that there is no magic formula, but at least want to know whats not worth doing and working backwards from there. Any opinions from users who have ranked well recently? I've got a mailbox full of sales pitches, so would be good to see this from an expert's eyes! Thanks in advance Regards
Algorithm Updates | | avgjoe0070 -
Should we crawl user profiles?
Hi there, We have a service whereby we measure people's personalities and reputation. We would like to be able to search: "Reputation of XXX" and you would find the particular reputation profile of that person. However the differences for each page are limited. Effectively the name, and a few numbers that measure such reputation. Would crawling these profiles affect us due to "thin content"? Would you consider any alternative strategy? Thanks!
Algorithm Updates | | josei0