Link Juice - Lots of Pages
-
I have a site, PricesPrices.com where I'm steadily building inbound links and pagerank. I have about 4600 pages on the site, most of which are baby products in the baby gear sector. There are many outdated items that aren't really my focus, but do pop up in long-tail search queries from time to time.
My question is a pretty basic one. Theoretically if a site has say 28/100 link juice, then as you go deeper and deeper into the site, the link juice is divided more and more. My question: Is this really true or just a concept?
My thoughts are to hide many of the products that i don't really need to focus on therefor passing more link juice to the products that remain, but I also don't want to that if it won't necessarily make the remaining pages rank higher or have more link juice. I also have to keep in mind the merchandising aspect of the site and providing a good user experience. If i only have 300 products on the site, there will be a ton of unhappy people who can't find the products they are looking for.
Any thoughts and/or pointers in the direction of funneling that pagerank down into my site would be much appreciated. Thanks!
-
For one, do not use rel=nofollow on any internal links. Matt Cutts has said this in the plainest of language. Don't do it. PageRank sculpting like this does not work.
What you describe is true. If your home page has a certain amount of link juice, the more pages in your site and the more links per page will diminish the amount of link juice each page receives, at least from your own pages. You can increase the amount of pagerank of any page with external links.
At the end of the day the way you try to funnel around pagerank on your site is almost entirely meaningless. Unless you have a ton of pagerank, you will put in a lot of work redoing your architecture for nothing. Think of your users first and what makes the best user experience. That's the most important.
From there, simply get some external links to your most important pages. That's what I would recommend for this.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Home page vs inner page?
do you believe that the advantage of targeting a search term on the home page is now worse off than before? as I understand it ctr is a big factor now And as far as i can see if two pages are equal on page etc the better ctr will win out, the issue with the home page is the serp stars cannot be used hence the ctr on a product page will be higher? I feel if you where able to get a home page up quicker (1 year instead of two) you still lost out in the end due to the product page winning on ctr? do you think this is correct?
Intermediate & Advanced SEO | | BobAnderson0 -
How would you link build to this page?
Hi Guys, I'm looking to build links to a commercial page similar to this: https://apolloblinds.com.au/venetian-blinds/ How would you even create quality links (not against Google TOS) to a commercial page like that? Any ideas would be very much appreciated. Cheers.
Intermediate & Advanced SEO | | spyaccounts140 -
Exact match .org Ecommerce: Reason why internal page is ranking over home page
Hello, We have a new store where an internal category page (our biggest category) is moving up ahead of the home page. What could be the reason for this? It's an exact match .org. Over-optimization? Something else? It happened both when I didn't optimize the home page title tag and when I did for the main keyword, i.e. mainkeyword | mainkeyword.org, or just mainkeyword.org Home Page. Both didn't help with this. We have very few backlinks. Thanks
Intermediate & Advanced SEO | | BobGW0 -
URL Value: Menu Links vs Body Content Links
Hi All, I'm a little confused. I have read a number of articles from authority sites that give mixed signals over the importance of menu links vs body content links. It is suggested that whilst all menu links spread link juice equally, Google does not see them as favourably. Inserting a link within the body will add more link juice value to the desired page. Any thoughts would be appreciated. Thanks Mark
Intermediate & Advanced SEO | | Mark_Ch0 -
Does link equity to a page that is 301'd to a new domain pass juice on?
If we build some quality inbound links to certain pages, that are a later date 301'd to another domain, does any equity or juice get transferred across? Or is the inbound link's value wasted? Thanks
Intermediate & Advanced SEO | | bjs20100 -
Optimize the category page or a content page?
Hi, We wish to start ranking on a specific keyword ("log house prices" in italian). We have two options on what pages we should optimize for this keyword: A long content page (1000+ words with images) Log houses category page, optimized for the keyword (we have 50+ houses on this page, together with a short price summary). I would think that we have better chances with ranking with option nr.2 , but then we can't use that page for ranking with a more short-tail keyword (like "log houses"). What would you suggest? Is there maybe a third option for this?
Intermediate & Advanced SEO | | JohanMattisson0 -
Linking to local pages on main page - keyword self-cannibalization issue?
Hi guys, Our website has this landing page: www.example.com/service1/ Is this considered keyword self-cannibalization if on the above page we link to local pages such as: www.example.com/service1-in-chicago/ www.example.com/service1-in-newyork/ www.example.com/service1-in-texas/ Many thanks David
Intermediate & Advanced SEO | | sssrpm0
