Navigation Links in Footer
-
What are your thoughts about navigation links in the footer? For example: www.chasepaymentech.com - good, bad, or indifferent for SEO?
-
Footer links can definitely be used to enhance user experience and as Steven Ferrino said, "flatten out you site for Google" It is a place where you want to include a sitemap map as well as any other pages that you do not want to necessarily have on your main nav bar.
As far as SEO purposes, this will not really benefit you. I can not say that it won't be of any help, but in my opinion those links are not really optimized and as always, it is better to have in body anchor text links versus bottom footer links.
Best of Luck!
-
I agree. I do it for the user, not for Google, which I think is what Mr. Cutts says to do all the time.
-
One thing to know is that Google often devalues footer links, so while it's usually not a problem to have links in the footer, don't expect them to bring you lots of linkjuice love.
-
Awesome, thank you! I hadn't even thought of that from the user perspective.
-
Thanks so much! I've heard conflicting information about it - a couple of sources said that having all those links in the footer might look spammy to the search engine.
-
Another reason for doing it is for the user experience. They no longer have to scroll back up to the top to change pages. The one problem that I ran into was having too many links on one page by doing this, I fixed it by using an iframe instead. It looks the same, and still provides the linking to the user that I wanted.
-
There are many good reasons to have navigation links in the footer. For example, there might be lower priority pages on your site that are important enough that you still want to flow some link juice to them. Additionally, a homepage link to your HTML sitemap can be a good way to flatten your site architecture, but you usually don't want to put the sitemap link in the header navigation.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Do javascript pseudo-links dilute link juice ?
Hi, On our ecommerce, we use multiple pseudo-links for the layered navigation (to filter by color, site, etc), so that google doesn't crawl every combination of filters. I know this kind of links don't pass link juice and don't get crawled (provided you hide the target urls in your javascript). But, as there is an "onclick" property, I'm afraid that google could understand that these are links, and treat them the same way as nofollowed links (not following them but diluting link juice anyway). Do you know if this is the case ? Thanks,
On-Page Optimization | | Strelok0 -
Internal link text
Hi With internal links, should I make sure to always use the same anchor text im trying to rank the page for? For example im having a tidy up and have realised im linking to the same page in multiple blog posts using different anchor text. Whats the rule of thumb here? Thanks Chris
On-Page Optimization | | mrcsleonard1 -
Does the follow link from the moz Profile really count after first with nofollow?
Hey all, I discovered that the link from the public profile might not count. To my knowledge Google "counts" the first link to another page on any given page. The public profile has a nofollow link before your follow link:
On-Page Optimization | | Sebes
linktodomain.tld linktodomain.tld Doesn't this invalidates all the public profile links? What is your stance on this? Regards Sebastian2 -
Should Ebay Affiliate Link Script Be NoFollow?
My title say it all ... should I add a nofollow tag to my Ebay affiliate links? Thanks in advance 😉
On-Page Optimization | | Humanovation0 -
How to handle lots of outbound links
I decided to create a page on my website where I would list all of my favorite resources and 3rd party tools. There are now 35 links in the main content section of the page, all with anchor text, pointing to websites in my industry. My question is this: what is the best practice here? Should I add nofollow tags to the links? Should I do something else to indicate that these links shouldn't be crawled? Frankly, I don't mind passing some link juice to these tools (in this case, and from this particular website), but I might make a different decision with a client's website. Does anyone have any thoughts on this? Here is the page I'm referring to, in case anyone wants to look: http://willmarlow.com/resources-2/the-digital-marketing-toolbox/. Thanks!
On-Page Optimization | | williammarlow0 -
Value in a bottom navigation bar?
How useful is it to have links in the bottom navigation bar? I'm considering to putting a mini site map in the bottom navigation bar but was told that these links carry virtually no SEO value and could actually hamper it as it would bring the total number of links on the page over 100.
On-Page Optimization | | walidalsaqqaf0 -
My nofollow link is showing as a 302\. Is this OK?
My nofollow link is showing as a 302. Is this OK? Not looking to pass any juice along but don't want to be penalized either. Thanks Buhrly
On-Page Optimization | | Buhrly0 -
Removed listings: 404, internal links or redirect?
For a classifieds web site with medium/high turnover for the various listings: How would you deal with pages of removed listings? a) would you be "honest" and return a 404 since the listing is not available anymore? b) would you maintain historical data about deleted listings so that you can try and 301 redirect to a relevant search results page? c) would you keep the page alive (maybe add a noindex meta tag?) and show links to multiple relevant search results pages in an effort to strengthen internal linking?
On-Page Optimization | | seo-cat0