Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Best Way to Use Date in Title
-
Hi,
I do most of the current copy for our blog which you can find here http://appointedd.com/blog/
I believe having a regular blog structure with a mix of irregular ad hoc posts to go in around these. So, for this blog, I write an article on "Beauty Industry News" every week.
Now, I don't want to use the same title for each post, so I've peen butting in the date after each one i.e. "Beauty Industry News - 24/04/13". Is this best practice or is there a better way of naming regular posts?
Thanks in advance!
-
It's all been said but here are a few more tips to get your going with the perfect page titles
http://seoandy.com/optimisation/perfect-webpage-title/#sthash.lcH9PSFM.dpbs
-
Hi Philip,
By all means add the last part if you wish to give you some consistency in the series, but make sure you append it at the end of the title. One thing to mindful of is not to make the title too long or it may end up being truncated by search engines. This SEOMoz guide should help.
-
Ah, thanks - that's very useful to know. I might try and incorporate a bit of the article content into the title as way suggested by Simon above.
Cheers!
-
Thanks very much!
I hadn't done that as I'd wanted to keep the sense of consistency week to week, but what you say makes a great deal of sense. Do you think it might might be better to highlight the main article content and then put a consistent part at the end.
As an example, today will mainly be focusing on a new UK cosmetic surgery review, so the title might be "Cosmetic Crisis: UK Cosmetic Report - Beauty Industry News" or do you think it better to simply leave the last part out?
Thanks!
-
I don't think there is a better way to name a dated document than by using a form of a date.
However, you might want to consider using a different format (because you've mentioned these posts were weekly), for example "Beauty Industry News - Week 13 of 2013". Just a personal preference though, no gains or losses in the search engines there that I'm aware of.
-
Why not differentiate each of your titles by the actual content so that you include relevant keywords in your titles?
For example if it's a blog about 'Beauty Tips for Women over 40' then make that the title rather than calling the post 'Beauty Industry News - today's date'. Page title is an important ranking factor so make sure that your title gives both the user and search engines a clue of what the content of the blog post actually is.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Best practices for publishing sponsored content
Hello, Our website hosts sponsored content from different brands. Should we be listing the sponsor either on the frontend and/or through markup? - Would either way have any sort of an impact? The content itself is already clearly marked as 'sponsored content' but we were more interested in listing the specific sponsor. Also, we’re assuming the outbound links would need to be marked rel="sponsored" but are there any other best practices we should be implementing? Any insight would be appreciated.
On-Page Optimization | | Ben-R
Thank you in advance.
Best,0 -
Include Site Name in Page Titles or not
i would like to ask if it is a good practice or not to Include Site Name in Page Titles. My page is not selling products it is about plagiarism checker tool. i will give one example in one page we are writing about the plagiarism types so the page title is plagiarism types and then is the site name. what is the better practice? Keep it or not? thanks in advance
On-Page Optimization | | anavasis3 -
Duplicate page titles and hreflang tags
Moz is flagging a lot of pages on our site which have duplicate page titles. 99% of these are international pages which hreflang tags in the sitemap. Do I need to worry about this? I assumed that it wasn't an issue given the use of hreflang. And if that's the case, why is Moz flagging them as an issue? Thanks.
On-Page Optimization | | ahyde0 -
Fewer keywords in title tag?
Hello, I have a title tag that includes three keywords and has a total of 59 characters. The third keyword is not very important. If I eliminated the third keyword, leaving the first two (for a total of 48 characters), would the ranking value of the first two keywords increase? Does including the third keyword dilute the value of the first two? Thank you!
On-Page Optimization | | nyc-seo0 -
Prices in title tag
At our ecommerce site adwords ads generally perform a lot better when the product price is included in the ad title. Does anyone here have any experience and data on CTR with including product prices in title tags of product / category pages?
On-Page Optimization | | ese0 -
Date stamp in serp
I have a website with sauna reviews. These are mostly pages that exist for years and regularly change because comments/reviews are added by visitors and/or because I change information on the page. When searching in Google for competitive keywords I noticed that the snippet of my direct competitor included a date stamp in the format (9 hous ago). How can I include a time stamp in the snippet, and more important how can I make sure that the timestamp is very recent. Is it sufficient to add a date on the page every time the page is updated or is ther emore to it?
On-Page Optimization | | oeroek0 -
Is it ok to use encoded special characters in meta titles?
I've read blog posts stating that encoding special characters in title tags is both ok and not ok. Any definitive answer out there? Do the extra characters from adding encoding count towards the total number of characters that Google displays in SERPs? Or do they just count as one character?
On-Page Optimization | | BostonWright0 -
Repeat Keyword Phrase or Use Variations
Is it better to repeat a keyword phrase on a page's text that you have already used once, or to use a different variation of the keyword phrase?
On-Page Optimization | | SparkplugDigital0