Spammy website dominating SERPs! Why!?

[Webrevolve]

Hey guys,

I've recently noticed that a series of EMDs have been setup to completely spam an extensive set of keywords - and it seems to be working.

All of the URLs are keyword targeted with tons of keyword variations. And they're getting massive ranking preference over a number of more established websites.

These are just an example of some of the domains;

diykitchens1.co.uk

fittedkitchens1.co.uk

cheapkitchens1.co.uk

kitchenunits1.co.uk

And then there's loads of local targeted domains such as;

kitchensglasgow1.co.uk

kitchensedinburgh1.co.uk

Again, all of these are getting high ranking with what seems to be duplicated websites. It's pretty bizarre.

Will Google penalise these sites? Surely they will?

[Webrevolve]

It really isn't that simple though, is it?

We're always at the mercy of Google's Algorithm and, unfortunately, the search engine is still in a certain state that it can still give preference to websites that don't have great content. In fact, websites with rubbish content.

[PIXUS]

I agree with EGOL, why focus on what these low-level spammers are doing, wouldnt it be better to focus on the BEST content you can create for that clients target customer and aim to make your client the BEST company in that industry?

Great Content = Great Traffic = Great Customers = Great Conversion = Great Profits = Great Client.....it really is that simple!

[EGOL]

I agree with Irving, "It's just a matter of time until they get penalized." - lots hope its not that long.

Yes, this is it.

I read many of your posts on here, and if I was to ask you if I should do what they a have done with a site, I would guess you would say no - you need to create great content, lots of really great content and post it directly to your own site etc etc - right?

That is what I am doing every day on each of my sites.

For information sites I am trying to make the best page on the web for that topic.

For retail sites I have product pages that are about like everyone else's page - maybe a bit more wordy... but then I have lots of information pages that I try to make the best-on-the-web for that topic.

I attack everything with that method... and pay very little attention to the tricks that others are doing.   It takes my eye off of the ball.

[Webrevolve]

I don't think it is that simple.

They are a known scam out fit, operating under multiple names and ripping customers off. There are countless cases online of customers being scammed by using these sites. However, seemingly they create a new domain, and get ranked.

Thats fair enough, if they are able to do that they should be SEOs, however, its a clear scam, with replicated sites. Sites with no links, poor content and new domains - great SEO

And is that in-line with what is perceived to deliver rankings? Egol, I read many of your posts on here, and if I was to ask you if I should do what they a have done with a site, I would guess you would say no - you need to create great content, lots of really great content and post it directly to your own site etc etc - right?

So, how can a site, or rather multiple sites like this, with zero content, zero links (some have anchor text rich links from forums) and new registered domains, mostly on the same server, beat long established, big name companies in the UK (and no, not sites I have worked on) within days of registering a new domain, and then, not only stay there, but move up the rankings?

Its not that simple.

I agree with Irving, "It's just a matter of time until they get penalized." - lots hope its not that long.

[EGOL]

diykitchens1.co.uk

fittedkitchens1.co.uk

I like Irving's answer...  my initial impression is...

These are not EMDs.   If you are not beating them then they have either earned their positions or you haven't.

I think it is that simple.

[Webrevolve]

A further check reveals that the operators of these sites appear to be scam artists. I've checked and they own over 200 domains, many of them registered this year, all with similar EMDs.

There are also many many sites with customer reviews compalining about being scammed by them: http://www.reviewcentre.com/Kitchens-and-Bathrooms/Kitchen-Units-www-kitchenunits-co-reviews_1463360

So, is Google's algorithm really that advanced if these can operator and push out legitimate sites?

Should we all just become spammers in this case?

[Webrevolve]

In terms of reporting them, I've noticed that Google only allows you to produce a spam complaint for one URL at a time. Is there a way to add multiple URLs?

[Webrevolve]

Well, for one particular competitive keyword they've steadily been climbing from page two, one, and are now in position number three.

I know what you mean about the payday loan sector too. That search is even more spammy than this industry.

[Sarbs]

If you have only recently noticed them then i guess they are fairly new and exploiting their honeymoon preiod with search engines. As Irving says I am sure they will be penalised soon.

We work with a brand that operates within the UK Payday Loan sector and we see spam sites being created on a daily and hourly basis. Using several illegal methods to get links they tend to gain top rankings for a few days / a week before Google gets on top of them.

If you want to try and raise these to Googles attention prior to this you could file a spam report through Webmaster tools.

[irvingw]

It's just a matter of time until they get penalized. I see same phone number, same content, i'm sure same server.