Adwords keyword vs exact match kw

[hellemans]

Hi guys,

I have been using an excellent script that showed me the keywords I was bidding on and the keywords they were matched on by Adwords.

I was using the following script: http://www.getelastic.com/exact-keywords-google-analytics/

But I'm under the impression Google changed the way these data can be matched.

I now have multiple questions:

• Does anyone have another script that gives me the same results?
• Has anyone seen an announcement on why Google has changed this?
• Might this js solution still be working? http://www.roirevolution.com/blog/2008/02/exact_keyword_tracking_with_gajs.php

Cheers and thanks for all the suggestions!

Arnout

[hellemans]

Hi,

I fully agree that the data are already being populated by GA in the "matched search query" but what I'm looking for is to see both. But you gave me the solution by just answering this.

Use matched search query and add a secondary dimension the keyword tab.

This gives me the information I',m looking for.

[LynnPatchett]

Hi Arnout,

Hope I am not missing something obvious, but this data is already in GA if you have properly connected the adwords and analytics accounts.

You can see it in traffic sources -> sources -> search -> paid and then click the "matched search query" in the central column where it says primary dimension. This gives you the exact keywords or phrases that were matched and brought the visitor to your site.

Is that what you are after? If so, no need for extra scripts!