Any way to project what AdWords CTR will be?

[G2W]

Hi All,

I've just agreed to undertake an AdWords campaign for a client, and I was wondering if there was any competent way to project an estimate for what their CTR might be before the actual campaign begins?

I do know that the average Google gave in 2012 was about 2%, although I've read that a diligent content marketer can certainly achieve double digits.

I'm just trying to figure out how to roughly quantify what CTR might be for the client before we get started, and if there was a way to do that **per keyphrase **that would be so much the better.

Does anyone have a formula they use? Any ideas?

Thanks!

[G2W]

Ah yes, I suspected that there would simply be too many variables to tell without actually getting our hands dirty

Thanks for the great answer, EGOL!

[EGOL]

If you have experimented with different copies of your ads, you probably know that CTR can vary significantly - in the same SERPs, for the same offer.

CTR can also vary depending upon your bid and where you will position in the ad auction.

You can also write ads with FREE BEER or some other fantastic come-on and that can shoot your CTR up and have no impact on your number of sales yet increase your spend enormously.

So, the answer to your question is "no".