DIV Attribute containing full DIV content
-
Hi all
I recently watched the latest Mozinar called "Making Your Site Audits More Actionable". It was presented by the guys at seogadget. In the mozinar one of the guys said he loves the website www.sportsbikeshop.co.uk and that they have spent a lot of money on it from an SEO point of view (presumably with seogadget) so I decided to look through the source and noticed something I had not seen before and wondered if anyone can shed any light.
On this page (http://www.sportsbikeshop.co.uk/motorcycle_parts/content_cat/852/(2;product_rating;DESC;0-0;all;92)/page_1/max_20) there is a paragraph of text that begins with 'The ever reliable UK weather...' and when you via the source of the containing DIV you will notice a bespoke attribute called "threedots=" and within it, is the entire text content for that DIV.
Any thoughts as to why they would put that there? I can't see any reason as to why this would benefit a site in any shape or form. Its invalid markup for one.
Am I missing a trick..?
Thoughts would be greatly appreciated.
Kris
P.S. for those who can't be bothered to visit the site, here is a smaller version of what they have done:
This is an introductory paragraph of text for this page.
-
I believe that goes with a jquery plugin that has something to do with text container size. Our devs have used it before and it looked like that. I don't believe it has anything to do with SEO.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Export domain reference full on google search console
Hi all My website is https://simthanglong.vn/ and it have +7000 Referring domains from competitor use tools bad backlink. i want to disavow it but Google Search Console accept export up to 1000 domains. So, What I have to do. Help me Please.67oetuz.jpg
White Hat / Black Hat SEO | | simthanglongdotvn0 -
Technical : Duplicate content and domain name change
Hi guys, So, this is a tricky one. My server team just made quite a big mistake :We are a big We are a big magento ecommerce website, selling well, with about 6000 products. And we are about to change our domaine name for administrative reasons. Let's call the current site : current.com and the future one : future.com Right, here is the issue Connecting to the search console, I saw future.com sending 11.000 links to current.com. At the same time DA was hit by 7 points. I realized future.com was uncorrectly redirected and showed a duplicated site or current.com. We corrected this, and future.com now shows a landing page until we make the domain name change. I was wondering what is the best way to avoid the penalty now and what can be the consequences when changing domain name. Should I set an alias on search console or something ? Thanks
White Hat / Black Hat SEO | | Kepass0 -
I need a lot of content completed in a short amount of time. Suggestions on where to look?
I'm looking for writers to write content for 1000+ key words. 300-400 words per keyword. I would like this done by the end of July. Any suggestions or recommendations on where to find a team that can produce quality content in that amount of time? Thank you!
White Hat / Black Hat SEO | | cloudhasher0 -
Disabling a slider with content...is considered cloaking?
We have a slider on our site www.cannontrading.com, but the owner didn't like it, so I disabled it. And, each slider contains link & content as well. We had another SEO guy tell me it considered cloaking. Is this True? Please give feedbacks.
White Hat / Black Hat SEO | | ACann0 -
Is using Zeus's gateway feature to display contents from the different URL OK to do?
I've been writing a blog on free hosting blog platform and planning to migrate that under my domain name as directory. myblog.ABCD.com to www.mydomain.com/myblog now, I've learned that my Zeus server has a way to show myblog.ABCD.com at mydomain.com/myblog without transferring anything by using the Gateway feature. This will save a lot of time and hassle for me, but my question is if this is ok to do?
White Hat / Black Hat SEO | | HypermediaSystems
Is there a chance that this could be considered a blackhat even though the content is mine? From the Zeus documentation:
"Gateway aliases enable users to request files from the new
web server, and receive them as if they were on the new server, when they are
still located on the legacy server. To the user, the files appear to be located on
the new server. " Thank you.0 -
Rel author and duplicate content
I have a question if a page who a im the only author, my web will duplicate content with the blog posts and the author post as they are the same. ¿what is your suggestion in that case? thanks
White Hat / Black Hat SEO | | maestrosonrisas0 -
Tricky Decision to make regarding duplicate content (that seems to be working!)
I have a really tricky decision to make concerning one of our clients. Their site to date was developed by someone else. They have a successful eCommerce website, and the strength of their Search Engine performance lies in their product category pages. In their case, a product category is an audience niche: their gender and age. In this hypothetical example my client sells lawnmowers: http://www.example.com/lawnmowers/men/age-34 http://www.example.com/lawnmowers/men/age-33 http://www.example.com/lawnmowers/women/age-25 http://www.example.com/lawnmowers/women/age-3 For all searches pertaining to lawnmowers, the gender of the buyer and their age (for which there are a lot for the 'real' store), these results come up number one for every combination they have a page for. The issue is the specific product pages, which take the form of the following: http://www.example.com/lawnmowers/men/age-34/fancy-blue-lawnmower This same product, with the same content (save a reference to the gender and age on the page) can also be found at a few other gender / age combinations the product is targeted at. For instance: http://www.example.com/lawnmowers/women/age-34/fancy-blue-lawnmower http://www.example.com/lawnmowers/men/age-33/fancy-blue-lawnmower http://www.example.com/lawnmowers/women/age-32/fancy-blue-lawnmower So, duplicate content. As they are currently doing so well I am agonising over this - I dislike viewing the same content on multiple URLs, and though it wasn't a malicious effort on the previous developers part, think it a little dangerous in terms of SEO. On the other hand, if I change it I'll reduce the website size, and severely reduce the number of pages that are contextually relevant to the gender/age category pages. In short, I don't want to sabotage the performance of the category pages, by cutting off all their on-site relevant content. My options as I see them are: Stick with the duplicate content model, but add some unique content to each gender/age page. This will differentiate the product category page content a little. Move products to single distinct URLs. Whilst this could boost individual product SEO performance, this isn't an objective, and it carries the risks I perceive above. What are your thoughts? Many thanks, Tom
White Hat / Black Hat SEO | | SoundinTheory0
