Keyword repeats/presence in url's & over-optimisation
-
Hi
I'm about to launch a redesigned site and worried about overdoing kw presence on-page, primarily using in url's since will already be using kw in titles as well as page content.
What's current thinking re over optimisation: If kw is in titles and page content is it best not to repeat again in url structure i.e. less is more, even though this will cause things like SeoMoz on-page grade score to fall, or better to keep them/add them ?
Personally i think it makes sense to include kw in url again since helps make the page relevant, and so long as matches the content should help as opposed to hinder rankings for the pages target keyword. However when i look into this some say don't do this since is over-optimisation
The sites generally ranking quite well for its target kw which i obviously don't want to lose after re-launch & hopefully improve further, in the case of this example they are 'Sports Centre Services' & 'Sports Centre Equipment Rental').
The sites current url structure is similar to this below example:
frankssportscentres.com/services/sports-centre-equipment-rental
Would it be better to keep following existing/above format or to go with either of the below options i.e. more kw rich urls or less:
Or
Or even less
Many Thanks in advance for any helpful comments
Cheers
Dan
-
Hi Kane
Thanks alot for answering and your helpful reply
We went with option 2 in the end. The original wasn't an option since the urls were being changed to include kw in the first level category pages anyway. I was worried if keeping kw in sub-category landing page url too would be overdoing it.
Option 1 would still be my preferred choice for my own sites/projects but this is for a client so didn't want to risk 'over optimisation'
Yes the 2 kw/pages are targeted by 2 different pages of unique content.
Many thanks
Dan
-
#3 looks the nicest.
#2 is decent and has good keyword usage, and I think it would be fine.
#1 is too much in my opinion, and I don't think you'll get much benefit from using the keyword multiple times. This is the only option I would avoid.
The original URL is also fine, and wouldn't require any 301 redirects, which is an important consideration as well.
Regarding 'Sports Centre Services' vs 'Sports Centre Equipment Rental' - these should be targeted by two different pages (that may be what you meant but I want to mention it to be sure). Like this:
- 'Sports Centre Services' should be the target keyword for frankssportscentres.com/services/
- 'Sports Centre Equipment Rental' should be the target keyword for frankssportscentres.com/services/equipment-rental (or whatever your final URL ends up being)
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
123 keywords for a page
Hey mOz fans , I have a site that has 130 keywords. can ı target this amount just incoperate them as Ryan discussed Before.
On-Page Optimization | | atakala0 -
Redirect both / and non-/ URLs?
I am doing SEO on WP site. Due to some duplicate pages (rel canonical was done before) I am doing 301 redirects at the moment. And I wonder if I need to redirect both links w/ and w/o trailing slash. Default is non www, w/o trailing slash. Like there is .com/category/news but there is same page linked in .com/news (well it works when permalink structure is set to /%category%/%postname% and returns 404 error when structure is set to /%postname%).
On-Page Optimization | | OVJ
I redirected .lt/naujienos to .lt/category/naujienos. Should I also redirect .lt/naujienos/ (with trailing slash)? There's absolutely no problem redirecting this, but there are some more pages which I want to edit their URLs and I wonder If I should do both redirects from links /w and w/o slash?1 -
Opencart category urls
Hi, I have a problem with the category urls in Opencart. I have duplicate page content because of this: www.mydomain.com/category and www.mydomain.com/category?page=1 are with same content. There is also a very new problem, there are new urls - autogenerated like this. www.mydomain.com/category/category?page1 These three urls are with same content and title. I tried with 301 redirect like this: RewriteRule ^category/category?page1$ www.mydomain.com/category [L,R=301] but it doesnt work. Pls help me.
On-Page Optimization | | ankali0 -
Keyword density and it's impact?
How beneficial is properly optimised text on your website? I have been reading copy blogger and they seem to think it's almost the foundations and can have a massive impact - thus their software for improving optimised text. So... The way I see it, content can fit into 3 areas: 1. Over optimised - keyword stuffed 2. Produced without the keyword in mind and then small changes, maybe the keyword used once or twice within 500 words, slotted into the h1 tag. 3. Optimised - At the front of the h1 tag, density of roughly 3-4%, emphasised with bold and italic. What kind of impact can number 3 really have on rankings? If your position 7/8 could it be possible to see position movement from content changes? Cheers
On-Page Optimization | | activitysuper0 -
Http://www.xxxx.com does not re-direct to http://xxx.com
When typing in my website URL www.earthsaverequipment.com successfully re-directs to earthsaverequipment.com as specified in robot. However if you type http://www.earthsaverequipment.com it brings up a 404 error Is this a potential issue? if so is there a way to fix it? thanks
On-Page Optimization | | Earthsaver0 -
How do I do a 301 Redirect in IIS 7 from http://www.freightmonster.com/index.html to http://freightmonster.com/index.html when I don't have a physical page to redirect?
I'm trying to get rid of my Rel Canonical links and use the 301 Redirect instead.
On-Page Optimization | | FreightBoy0 -
Brand Name URL Redirecting to Actual URL
So we have already built a site under a parent company's URL: parentcompany.com And now we have their branded product lines in directories: parentcompany.com/brand-name1, and parentcompany.com/brand-name2 We also own the actual URL Brand Name 1 (which is also the exact description of the product): brandname1.com We do not yet own the URL for Brand Name 2 (which is also the exact description of the product): brandname2.com. This is because a squatter is sitting on it and is asking $10,000+ for it. What we are trying to determine is how valuable these brand name URLs are since they will be redirecting and not the actual site's primary domain name. Anybody know how much of an effect owning those and redirecting has on ranking for those brand names that are also very descriptive of the products? Would we be smarter to spend $10,000 on adwords or 10,000 on the domain? Thanks!
On-Page Optimization | | grayloon1 -
Page Analysis on our asp.net site is showing the following for HTML Text - //
paintball-online.com This is consistent on every page, despite these pages having text. I assume the SEOMoz tool is working just fine and we have a coding issue that may be hindering our SEO efforts. Any ideas/suggestions? Thanks
On-Page Optimization | | Istoresinc0