Local Listings vs. Spreading Too Thin
-
Hello SEO Community,
I'm trying to find the right balance between adapting to Googles move towards local listings and not spreading out my site too thin.
We provide our services nationally and currently have local city listings (i.e. http://www.cleanedison.com/courses/city/IL-Chicago) but these do not show up in the SERPs for individual products + city (i.e. Building Analyst Chicago)
So I could make individual pages for each product in each city, but that would exponentially increase the number of URLs on the site and probably inundate me with duplicate content.
Is there a better way I could take advantage of local listings without creating all the duplicate content and other problems that would arise with individual URLs?
Thanks
-
Here is a great article from Miriam Ellis who is one of the moderators on SEOmoz
http://www.solaswebdesign.net/wordpress/?p=1403
It will explain a lot of the strategies that Karl has mentioned here in depth.
Good response Karl.
-
I'd create a page for the top cities that you feel are important however don't just create pages just to target local search terms. If each course in each city is slightly different and you can tailor your content to match each city then it would be worth doing.
What I'd do is concentrate on building to the generics versions of the keyword and you should see the localised versions appearing in the SERPS.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Schema Mark up - Product Listing Pages
Hi I know you can add product schema to a product page, but can you add mark up to a product listing/category page? If so, which one would you use? I saw the item list mark up but didn't think this was relevant. Thank you
Algorithm Updates | | BeckyKey0 -
Duplicate Domain Listings Gone?
I'm noticing in several of the SERPs I track this morning that the domains that formerly had multiple pages listed on pages 1-3 for the same keyword are now reduced to one listing per domain. I'm hoping that this is a permanent change and widespread as it is a significant boon to my campaigns, but I'm wondering if anyone else here has seen this in their SERPs or knows what I'm talking about...? EX of what I mean by "duplicate domain listings": (in case my wording is confusing here) Search term "Product Item" Pages ranking: domain-one.com/product-item.html domain-one.com/product-item-benefits.html etc...
Algorithm Updates | | jesse-landry1 -
Domains dominating SERPs w/multiple listings
I know Cutts addressed this as a potential future update to the Google algo but it's driving me bonkers.. My primary targeted keyword has one of our competitors listed 4 times in a row on the top of page 2. Some of the pages have duplicate page titles and the content is relatively thin. The site has a PR of 2 and a DA of 35. Why on earth are they able to suck up a whole half of a results page?!?!?! I don't know that there's anything anyone can tell me that will help, but if there's something I missed about this update please let me know. 'snot fair. 😞
Algorithm Updates | | jesse-landry0 -
Branded vs non-branded query
So there's an obvious difference between a branded and non-branded search term, but I'm interested in the SERPs that are shown as a result. Branded search only results in 7 listings on the first page - obviously because branded search is generally more navigational in nature and the lower results get minimal CT. Are their any technical differences beyond this? Also, how does google define a branded search term? Because a search for Vodafone or Dell show reduced results, but Coca Cola does not. Thanks guys 🙂
Algorithm Updates | | underscorelive0 -
How do I separate 2 Google+ business listings?
Ever since Google Places started merging with Google+, my client's business listing is now showing up in local search results incorrectly under another business name who shares the same address as them. Has anyone else encountered this problem or a way to correct it?
Algorithm Updates | | TheeDigital0 -
FLASH vs HTML links in SEO
In terms of a small flash slideshow and having text and links on various slides within, is such text and links as easily index-able (or even at all) compared to static html text on a webpage?
Algorithm Updates | | heritageseo0 -
Business Listings
So, There are no stupid questions right? I am thinking about adding my website to a number of business directories and websites. I have added it to several sites which do not charge a listing fee. There are several sites out there which charge anywhere from 10 dollars to hundreds of dollars. My question is: Is there a way to figure out ahead of time the cost/benefit relationship between the price paid for several listings....... and the likely increase in page rank due to the increase of links to the website. Or what number and quality of links I may need to aquire in order to increase my page rank? I appreciate all the help this community has provided in the past. While my website is not ranking the best......... its a solid contender! Thanks for your time and consideration in this matter.
Algorithm Updates | | APICDA0 -
Is there a way to know what rank my site is listed on google ?
My current client web page was listed at the 4th page 1 month ago. Im trying real hard to make him understand that the traffic from beiing on the first page is important and that he need to give me additionnal ressource to make it happen ( i don't prog at all). So i had the idea of checking every page to see whats is current rank. but instead of looking from page 1 to page X, i was wondering if there was something somewhere that could give me my rank right away. It woud help saving time. Thx.
Algorithm Updates | | Promoteam0