Goals and funnels in Google Analytics
-
I have an e-commerce site and I'm trying to set up goals and funnels in Google Analytics. I've set the goal URL to my thank you page and am now setting up the funnel steps from home page through category page - product page - shopping cart - checkout.
I seem to have set it up wrong though because according to the funnel 100% of the of the people coming in to the home page exists from there too, even though I can see that they have moved on to a category page.
I have obviously several categories and product pages. Is there a way to set it up to include all category pages in one funnel step and all product pages in another?
The way the website is set up is like this:
Categories:
domainname.com/category/category-name/Products:
domainname.com/product/product-nameHow would you guys recommend i set up my goals and funnel steps in Google Analytics?
-
Try what Martjin said, but also, if there is anyway, can you attach a screenshot of your goal setup? I need to see what has been marked as required, what the text is exactly and other things. There are a number of things that might be going wrong. Also, can you attach a screenshot of the report that is wrong you are talking about? Feel free to edit out any sensitive information.
-
I would recommend using regular expressions within your funnel steps to make sure every category is within the funnel steps as well as your products are. I think you could only filter on the category part of your URL: /category/ to make sure this is within the URL as part of your funnel step and do the same for your product pages.
So a funnel step would become something like: ^/category/(category-name1|category-name2)
Hope this helps!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Issue for Sales Team & Funnelling Smaller Orders
Hi, Hoping somebody might have some suggestions for funnelling smaller orders and larger orders on different journeys. Basically, 90% of our business comes from 10% of customers with larger orders, like contractors and organisations who fill out leads or call us. But about 90% of the sales teams time is taken up from handling lots of smaller calls, which account for <5% of our revenue. Obviously we still want these smaller orders, but would anyone have any suggestions on moving these customers away from phone calls? We've tried to add as much content to the site as possible to answer they're questions, but they seem to just call anyway. Hope you can help!
Conversion Rate Optimization | | Frankie-BTDublin
Thanks1 -
App Store Optimization - Google Play Console A/B Testing: Should I Optimize for Active Devices or Users
Can't seem to find any ASO type of communities to ask this question to and since the Moz community has been so helpful, I thought I'd try this out. I've been doing A/B Testing for featured graphics on the Google Play Store. There are segments of active devices and users and I've been keeping track daily for ~1.5 months. The data that I have written down displays that active devices shows a positive, however users show a negative. Google Play Console choose to display the scaled installs for active devices. When we do A/B Tests on Google Play Console, should we choose the winner based on the active devices or users?
Conversion Rate Optimization | | imjonny1230 -
Show Unique User Goal Completions in Analytics Instead of Totals
Hello Everyone, Currently within Google Analytics, I have a mostly unfiltered view and several goals setup. One of my goals is tracking the download of an eBook (setup to track visits to the 'success' page of the download). At the moment (as I understand it), that tracks "TOTAL" goal completions. So, if the same user/person downloads the eBook twice, I will see 2 goal completions. What I'm trying to figure out is how to generate a report or view or something that tells me how many "unique" users have downloaded the eBook. Is this possible to do? And, can I do it using past data or do I have to setup a new filter that would only track unique users going forward? Thanks in advance.
Conversion Rate Optimization | | Elite-Rob0 -
Google showing in snippets last individual rating instead of aggregate rating
the product pages of my ecommerce site contain schema markup.
Conversion Rate Optimization | | lcourse
according to rich snippet tool from google all looks fine and properly formatted
however in the SERP google shows the last rating in the snippet instead of the aggregate rating. any idea how to show the aggregate ratings? URL: https://www.humidordiscount.co.uk/adorini-triest-deluxe-rosewood-humidor below extract of schema code as recognized by the rich snippet tool: Product name:adorini Triest Deluxe Rosewood Humidor image:https://www.humidordiscount.co.uk/952-large_atch/adorini-triest-deluxe-rosewood-humidor.jpg description:High-quality multiple ..... brand [Organization]: name:Adorini offers [Offer]: price:141 priceCurrency:GBP availability:http://schema.org/InStock aggregateRating [AggregateRating]: worstRating:1 ratingValue:4.5 bestRating:5 ratingCount:460 review [Review]: description:It 's my first .... reviewRating [Rating]: ratingValue:4 worstRating:1 bestRating:5 author [Thing]: name:Alessandro M review [Review]: description:excellent ... reviewRating [Rating]: ratingValue:5 worstRating:1 bestRating:50 -
Google Experiments issues
Hey fellow Mozzers! We're in the middle of working on CRO for a client of ours and we were going to try out Google Experiments for the first time. Following the click path described on the Google help page should take me to an option that says 'Create Experiment', but this isn't coming up - do we need to create the various URLs before it will let us set up an experiment, or has the system changed now? I've found in the past Google has a habit of updating its interfaces but not the advice on using the affected tools, so wondering if I'm looking at old information? Secondly, does the Experiment show a user the same variation of the page throughout their journey? What I mean by that is: their site currently has a real mish-mash of page styles, and I think a large part of boosting their conversions is probably down to ensuring consistency across the site as it currently seems like you're bouncing around different sites. But will this issue be made worse by running Experiments - ie, will I enter the site on Variation A, click a link and be shown the next page in Variation B and so on? If so, are we better off running the experiment on one page at a time and using what we've learnt to impact the next page? Thank for any help you can give! Nick.
Conversion Rate Optimization | | themegroup1 -
Event Tracking or Goal Tracking?
Hi guys, What do I need to implement if I want to track sign-ups (and where this successful transaction/goal came from) and email inquiries (from a contact form)? Event Tracking or Goal Tracking? If you can share some of your guides or blogs/articles you found online, that would be great. Thanks in advance! 🙂
Conversion Rate Optimization | | esiow20130 -
Setting Up Ecommerce Tracking for Google Analytics?
Hello SEOmoz members, this is my first forum post, so i hope that it goes well. my question for today is, How can i set up set up Ecommerce Tracking for Google Analytics, if my website Does NOT use a Shopping Cart tool? I am currently SEO'ing a couple of Translation Service websites, and the Ordering System is a little different from the regular Shopping Cart tool that you would normally find on a Product website. so far i have added the analytics code to all the pages so i can track my SEO efforts, but is there no way to track the sales from each visitor if the website only provides Quotes? the website has a Quote form setup into 3 steps, and at the end of step 3, a general price is generated for the visitor and a CSR is supposed to contact them to completete the order. we can normally see the total orders and clients in our own system, but does anyone have any way to combine SEO with this information, like how google analytics Ecommerce can? if anyone could provide any helpful information, i would be very Greatful. thank you!
Conversion Rate Optimization | | misterSEO0 -
Is it advisable to use meta refresh for Google Website Optimiser?
We'd like to track conversions using Google's Website Optimiser, but the conversion page is hosted on a different sub domain so Google won't allow us to use this as the conversion page. The plan was then to add a blank page on the original domain that contains Google tracking code and a meta refresh to the page on the sub domain. We would then block this page in the robots file so Google doesn't try to index the page with the meta refresh. Does anyone see any harm that may come of this? Or any other way around the issue? Thanks in advance
Conversion Rate Optimization | | heatherrobinson0